Aloha my fellow business owner,

On September 8, 2004 a power shift that's been simmering below the surface for years finally boiled over into simultaneous national recognition. 

Like Goliath being slain with a lowly slingshot, the mainstream media (in the form of Dan Rather) came to the undeniable realization that they were no longer in control of information.

Within 30-minutes of that now infamous TV special on "60-Minutes II" broadcast bloggers were digging into the facts and questioning the validity of what had just been presented by the 42-year broadcast veteran. In less than one week, CBS admitted it could "no longer vouch" for the memos. And just weeks after the election, Rather announced his retirement and the blogosphere won another victory.

No matter what your political affiliation is, this incident is one very public example of the power of blogging. Blogging is quickly accelerating into a steeping, sloping growth curve of popularity and application. ABC News selected Bloggers as "People of the Year", and Merriam-Webster declared "blog" its "word of the year."

It puts the power of information and the impact of influence in the hands of the "average Joe." It makes instant publishing a reality, regardless of your technical skill level. And it's a business growth tool that the savvy small business owner can no longer afford to ignore.

Take the oldest, most effective marketing method in the world, bolt a supercharger on it, and put it to work for you!

So why is blogging gaining popularity so quickly?  What's the attraction?  And why is it so darn powerful?

The answer is quite simple when you consider history and human nature.

Blogging is an unstoppable technological force that exponentially multiplies the world's oldest, most favorite, and most trusted form of information sharing -- word of mouth.

Think about it.  Who do you trust the most to give you advice, recommendations, and information about opportunities, purchases, or choices?

If you're like the vast majority of people, it's the opinion of someone you know and trust. Someone who you feel is just like you. That type of trust comes from personal communication, social interaction, and the joining together of like-minded individuals.

Blogs and the blogging community deliver all that -- and more.

Blogging is opening the door to the world of exponential leverage for the average small business owner. Now -- whether you live in Honolulu Hawaii, Boise Idaho, or Sydney Australia -- you can use blogging as a business multiplication tool that puts word of mouth marketing to work for you.

"The blog is the best relationship generator you've ever seen." Fortune Magazine Fortune Magazine has named blogging as the "No.1 business technology trend for 2005". The businesses that capitalize on this niche marketing approach will become leaders and stay at the front of their industry with a decided competitive advantage. _____________________ Business Week Magazine Business Week Magazine says "You cannot afford to close your eyes to them [blogs], because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours. It doesn’t matter whether you’re shipping paper clips, pork bellies, or videos of Britney in a bikini, blogs are a phenomenon that you cannot ignore, postpone, or delegate. Given the changes barreling down upon us, blogs are not a business elective. They’re a prerequisite. ” _____________________ Microsoft Gets a Human Face Robert Scoble has been at Microsoft only 19 months and has no high-ranking title, corporate perks, or direct line to Bill Gates. But what Scoble does have is a blog of his own - Scobleizer. On his blog, Scoble weighs in daily with opinions and updates about happenings in the tech world and the inner world of Microsoft. Nothing earth shattering - but what Robert Scoble has done with Scobleizer is something that many would argue Microsoft has failed to do since the early nineties. He's given the corporate giant Microsoft an approachable human face that's changing public opinion about Microsoft. A human face that makes it easier to do business with the mega-company. "The blog is the best relationship generator you've ever seen." - Robert Scoble

Blogs are not just for marketing and client-relationship building either. There are dozens of business areas where blogs can help improve information flow, reduce clutter and avoid the dreaded "but I didn't know about that" response.

Here are just seven ways that a well-structured blog can help you grow your small business:

1. Project development and management that enhances collaboration and boosts the performance of teams across the hall & or half way around the world.
   
   
2. Centralized information distribution that eliminates duplication and redundant research.
   
   
3. A nearly instantaneous client and customer feedback engine that allows companies (large and small) to nip consumer issues in the bud.
   
   
4. Reducing email overhead and improving general team management by answering a question once, and only once.
   
   
5. A low-cost instantaneous update system that automatically distributes premium "must have" information to clients and customers - with no worries about delivery issues or spam.
   
   
6. Organization and coordination of your in-house and outsource agent teams.
   
   
7.  An online, creative think tank where internal company teams or industry peers from across the country can mastermind on a topical basis.

There are actually dozens more! To get an expanded idea on how business blogs can help you boost your business growth, you can ... test

... request the revolutionary report "21 Ways to Boost Your Bottom Line With Business Blogs." Just enter your first name and email to the right and you'll be given instructions on how to download this very practical report for FREE. (We respect your privacy.Read our privacy policy here.)

First name E-mail address

When you learn how to master business blogging, you'll be able to harness the power of this highly interactive technology by ...

• Building trust that leads to greater profits
  
  
• Multiplying the lifetime value of your clients
  
  
• Positioning yourself as a respected authority in your niche
  
  
• Transforming your clients into raving fans who sell for you
  
  
• Replacing or complimenting your email ezine for 100% delivery rates
  
  
• Effortlessly generating leads and press exposure
  
  
• Increasing targeted traffic and boosting your search engine rankings

...Your business blog is the tool that can help you do all of that - and MORE!

Your tool to win in the consumer controlled marketplace "Blogs are good for business because they have distinct advantages over older forms of communication. Blogs are good for consumers because you get the information you want when you want it." - Bill Gates at the 2004 Microsoft CEO Summit 500% traffic increase in 30-days! “I saw my Web site visitors double overnight after I started business blogging! And once I added Podcasting to my business blog, I went from less than 1,000 visitors to more than 5,000 visitors in less than 30-days!" - Penny Haynes Encouraging Audio Productions

Building your business blog ... the right way!

Blogging can play an important role in the growth of your business in the marketplace of the new millennium. But to do that effectively - you need to know exactly how to successfully start, maintain, and leverage your blog for ongoing benefit to your business.

For a blog to be effective, it must be well planned, well written, well organized, and well marketed. And that's where most small business owners are stalling out. When you look at this ground floor opportunity, it's difficult to see exactly how you can navigate your way to an enviable position in your industry or niche.

But that's where this powerful, interactive coaching course comes to your side to guide you step-by-step through the entire process. From setting up your own blog, to advanced traffic generation and search engine optimization - you'll get all the answers you need to succeed.

I would have saved $1,250... “I wish I took this course sooner! I would have saved over $1,250.00 on the setup of my business blogs alone if I knew about these tips and strategies earlier.” - John Allen Mollenhauer www.mytrainer.com No-nonsense instruction on how to profit in the blogsphere... "My head is swimming with ideas and applications! This is a great course with easy steps, practical coaching, and no-nonsense instruction on how to start profiting in the blogosphere. I look at blogging in an entirely different way now. Thank you so much for your guidance and insight." - Terry L. Green www.myfastype.com

Introducing the
"How To Master Business Blogging"
Multi-media Coaching Course

Where you learn to boost traffic, build trust, and win more clients using your own business blog and RSS technology

Here are just a few things you'll learn in this 4-level multimedia course and video series on blogging:

• Why search engines love blogs and why most bloggers never succeed in generating significant traffic for their sites. 
  
  
• The one critical planning step that will fuel an ongoing stream of highly targeted prospects to your site.
  
  
• What you must learn from Mazda to build and maintain trust. Don't make the same mistake they did and suffer a firestorm of credibility crushing retaliation.
  
  
• How you can stop plunking your money down at the roulette wheel of search engine optimization, and what you need to do to become an industry leader in your chosen keyword niche virtually overnight.
  
  
• A simple five-step system that will make mastering business blogging as simple (and as fun) as playing Chutes-and-Ladders as a kid!
  
  
• Why third-party hosted blogs can be a friend or a foe -- and how you can make sure they stay on your side.
  
  
• How business blogs can save you thousands of dollars and prevent you from being held hostage by web designers.
  
  
• The seven key questions you need to answer before starting your blog, and how the answers can make your blog standout - head and shoulders above anyone else in your niche.
  
  
• The single most important commitment you need to make to maintain trust and build credibility.  Choose wrong and you doom your blog (and quite possibly your business) to a black hole. Choose correctly and your audience will stick with you like Tonto riding with the Lone Ranger.
  
  
• Four simple ways to ethically extract cash from your blog, and have your readers thank you for it! Most so-called "blog experts" don't have the foggiest idea of how to make this work.  But you'll be able to immediately start benefiting, even if you're new to the net.
  
  
• Step-by-step coaching that will show you exactly how to set up a blog on your own web site in under 30 minutes.  If you have access to your web site via FTP, and you can point and click -- you can eliminate your Webmaster, set up your own blog and save thousands of dollars in the process. Then you can instantly publish to the Internet (just by sending out a simple email) feeding your target audience and search engines at will.
  
  
• Avoid the number one reason why most business owners abandon their blogs, and how you can turn that stumbling block into a steppingstone to syndication stardom!   
  
  
• How your blog can complement or replace your ezine by completely bypassing even the toughest spam filters.   Other owners will be turning red with frustration as their emails are blocked, and green with envy while yours get through every time.
  
  
• An incredibly high-touch addition you can make to your blog that 99% of people with blogs aren't even considering. It'll turn your blog into a flower in full bloom drawing people back again and again like honeybees in search of nectar.
  
  
• How to track activity and traffic on your site and use that information to fine-tune your focus with laser accuracy on exactly what your target market wants.
  
  
• What recent studies have revealed regarding blog readers and demographics -- Why it's critical to your business growth in the 21st-Century Marketplace, and -- How you can use this information to create your own profit releasing Click-and-Mortar growth strategy right now.
  
  
• The super-secret tactic to having Google's and Yahoo's spiders regularly crawling your blog ... and your web site! It's so simple and reliable that you'll think you're dreaming when you see how easy it is to get results.
  
  
• How to create content that thrills both human visitors and search engine spiders alike. Forget these critical keys, and your blogs appeal will quickly fade away like an ice cube on the back of a longhorn steer in the Texas sun.
  
  
• How to transform your blog into a major support arm of your business and convert visitors into dollars with no added effort on your part. It defies conventional logic, but you'll learn precisely how this mindset can make or break your blog's contribution to business growth.
  
  
• Why big corporations are waking up and taking notice of blogs, and what you can do to always stay one step ahead of them.
  
  
• Hide your blog?... that's right!  Learn when your blog should be visible to the public, and when it shouldn't. This secret strategy can multiply all your other search engine optimization methods by three to four times.

And much more.

Here's how the four levels of the multimedia course work:

• Level 101 prepares you to profit and prosper with the technology that Fortune magazine has named "the #1 business technology trend for 2005." Whether you're a business blogging newbie, or already established and blogging -- you'll have a huge jump start right out of the gate.
  
  PLUS: with what you'll learn in week one alone you'll save enough money to pay for your entire course -- plus put another $100 in your pocket! And that's with just one business blog! This course shows you how to create as many full-fledged professional business blogs as you need for FREE and why a second type of blog is critical for rapid search engine ranking.
  
  
• Level 202 teaches you how to become a highly efficient consumer of blog content, and how to develop your own business blog strategy for long term success.
  
  As effective as business blogging is, a recent study by BlogPulse reveals that 51% of blogs are abandoned. Let your competitors fall by the wayside. With what you'll be coached on in the Level 202 materials, you'll be assured of a lasting business blogging strategy that will deliver exactly the results you want.
  
  
• In Level 303 you'll learn the secrets of generating content that both human visitors and search engine spiders will slurp up like a thirsty dog on a hot summer day. And with the proven organizational strategies we'll share with you you'll know exactly how to start channeling an ever-increasing stream of highly targeted prospects to your site where you'll educate and build rapport while positioning yourself as a trusted adviser.
  
  
• Level 404 you'll be fully equipped to begin converting content to cash as you transform your business blog into a major marketing arm of your business. You'll get detailed guidance and direction on how to create blog content that calls consumers to action.
  
  You'll eliminate costly trial and error by learning the most effective marketing methods for promoting your business blog. And you get references for researched and tested tools that will have you leap-frogging competitors while they try to do things on their own.

It works whether you're a business blogging "newbie"
or an experienced technology expert.

This is the most comprehensive course on business blogging ever made available. It's been specifically designed and formatted for busy business owners like you. The strategies are practical, and the coaching makes it easy to apply what you learn.

But don't just take our word on it. Here's what some recent entrepreneurs had to say about the How to Master Business Blogging multi-media course.

"I work with Web stuff all the time – and you give an UNBELIEVABLE amount of practical information in this course! I will listen to this over and over again! You shared SO many strategies that I can immediately apply to market my business blog." - Kevin Finneran "I enjoyed your course so much. Before this, I was a techno-phobe. When I first heard of blogging I thought, ' Wow! That sounds like a cute word.' I didn’t even know what it was. But after taking your course, I created my first blog! Business blogging is so simple – anybody can do it with the step-by-step coaching you provide. You two are like walking encyclopedias of knowledge. You’re the perfect team for busy business owners. I am SO glad I purchased this course." - Beth Borray "I liked how specific and logical everything is laid out in your course. It’s not just vague conceptual ideas about how business blogging should be. Instead, it’s “Here’s the 1,2,3,4,5 of this strategy” and then you give us the 1-2-3-4-5 coaching steps on how to apply it. That is so helpful." - Catherine Bruns "Excellent instructions with all the workbooks, audio recordings, and videos you created for us! It’s superb. Thank you so much. You two are a wonderful team – you each have a different coaching style and it blends so beautifully that it makes all the difference in the world." - Julie Rose "The How To Master Business Blogging Course was an exceptional learning experience. Deb & John Paul Micek are experts in their knowledge and understanding in the application of blogs, rss, and podcasting for business growth in just about any type of industry or profession. Even with my extensive experience in website development I learned a great deal from this course. I substantially increased my understanding, application, and results with marketing strategies, keyword selection/positioning, search engine marketing, social networking, and much more. I witnessed first hand how easy the course made it for students to apply these techniques and get bottom line results through their blogs." - Keith Troup www.idmstudios.com

By the time your competitors decide to join the bandwagon, you'll have accumulated a substantial storehouse of trust, respect, and goodwill in your niche. Through a careful combination of diligent promotion, search engine optimization, and solid writing you'll be able to fend them off with ease as they try to catch up.

This multi-media coaching course is the shortest way to success in business blogging -- even if you don't currently have a clue what pings, RSS, or trackbacks are. 

In fact, all you have to do is actively participate by following through on what you learn in your audio coaching sessions. Do that, refer to your reference manual, and becoming a success at business blogging will be as easy as filling a paint-by-numbers picture.

Your Business Blogging Profits will Soar with:

Nearly three hours of step-by-step videos that'll show you how to set up two blogs before you even listen to your first audio session. Whether your business is product or service based -- online, off-line, or a combination of both -- this is the place to start. With nearly two hours of coaching in these how-to videos you'll be laughing at how easy it is to get your syndication empire up and running in such a short amount of time. Web designers charging upwards of $900 for a business blog setup are going to hate you having access to these videos. (Retails at: $297)

14 hours of studio-recorded audio coaching that'll equip you to navigate to the top of your chosen niche within an amazingly short period of time. Your coaches will walk you through every step of the process with the support, direction, and motivation you need to master the key areas required for successful business blogging. From fundamentals to advanced techniques, you'll learn it all in this fun, fast-paced audio coaching. (Previous business blogging students have paid $797 for these sessions alone!)

Complete transcripts for each audio CD. The pace will be fast and furious, and some concepts may require you to re-listen to the recordings to apply all the gems shared in these sessions. This is true especially when the brain hears something for the first time especially when it's a truly original idea.

Since every person learns at varying levels based on the format the material is presented in, we've compiled these powerful transcripts of the calls for you to see what we're talking about in the audio sessions.

To help you take action and master the techniques you're learning, we've gone and hired a professional to transcribe each and every audio coaching session so that you'll have every one in written form. ($39 each retail / $468 total)

"Business Blog Secrets Revealed" -- your 300+ page coaching manual including playbooks, reference materials, time-saving formulas, along with researched and tested resources. Your playbooks are just one more learning modality that's incorporated into the How to Master Business Blogging course. By actually interacting with the content and personalizing it for your own business blogging use, you're assured to make the maximum impact on your business growth.

All the reference materials, formulas, and fully tested resources you're given in your coaching manual will save you hundreds of hours of research, and thousands of dollars in needless trial and error. (Let you competitors do it the hard way, by trying to learn it all on their own, while you give yourself the advantage in this multi-media course.)

This coaching manual on its own is a comprehensive course manual that blows away any other business blogging product on the market. By including it in the complete mutli-media coaching course we've made it so that you have everything you need at my disposal to start reaping the rewards of effective business blogging in a matter of weeks instead of stumbling through hundreds of hours and thousands of dollars in needless trial-and-error. (Retails at: $397)

Already, you can see that this complete nuts-to-bolts multi-media coaching course is packed with over $1,900 worth of profit generating value -- BUT I'm not finished yet!

A little arm-twisting went on at our office on your behalf!

Although I know full well that all this is more than enough to get you up and running successfully with your business blog, Deborah wasn't satisfied. She twisted my arm and got me to agree to give you four more bonuses!  (I'm still wearing a long-sleeve shirt to cover up my bruises.)

So, for a very limited time, as a special added benefit you're going to get THREE outstanding super bonuses thrown in for FREE when you purchase the multi-media How to Master Business Blogging course!

Bonus #1: A specially recorded two-hour web site review session. As you listen in to this fast-paced session with Coach Deb, Thomas Pierce, and myself -- you'll learn the fine-tuning secrets and professional "ins and outs" of high-impact business blogging from my peer business bloggers who are up and running already. (Retails at: $97)

Bonus #2: "Podcasting For Profit: The Introduction." In this exclusive two-hour round table discussion Coach Deb and I grill audio experts Mike Stewart and Penny Haynes on how you can start using your business blog to Podcast for profit. In a lively mastermind session we brainstorm 18 different ways you can boost your business or profit directly with podcasting. These CDs will introduce you to a whole new level of multi-media communication and connection with your target market. It's the perfect bonus for proactive business owners and marketers who want to leverage their business blog for maximum impact. (Retails at: $97)

Bonus #3: Interactive Coaching Sessions.  For six months following the purchase of your complete multi-media coaching course you'll have free access to a "monthly marketing mastermind session" with your coaches. During this fully interactive call you'll have the opportunity to ask any question that will help you eliminate stumbling blocks to effective online communication, fine-tuning your blog structure, and gain other valuable feedback that'll save you from costly profit-sapping mistakes.

You'll even have the opportunity to have your business blog reviewed by your coaches and your peers.  This bonus alone could be worth your entire enrollment investment. (Retails at: $127/month, $762 total.)

Bonus #4: Marketing with RSS Summary Report.  Get introduced to the powerful world of RSS and learn what it can mean to your bottom line. With this special report you'll learn what you need to be a business blogging master in all three dimensions of the blogosphere - as a feeder, reader, and eater. This is the same report we started with to begin harnessing the full power of RSS technology. (Priceless!)

That's another $956-plus in bonuses!

Yes, I want to master business blogging and
turn RSS into a major support arm of my business

There's $2,915.00 in value packed into this package and we show you how to make every penny back many times over by using these proven business blogging strategies.

But, as I'm sure you figured, we've got even BETTER NEWS! You aren't going to pay anywhere near the true value of this incredible interactive package.

The reason why is simple -- we're passionate about business ownership. Starting, growing, and selling small businesses is the reason Deb and I are now in the position to be able to "choose to work" (instead of have to work) while we live in beautiful, sunny Hawaii. We're blessed with a wonderful life supported by smooth running businesses, and we know you can do the same! Our calling is to help as many busy business owners as possible achieve their dreams.

As a means to an end, there are tools, technologies, and strategies that you can use to get there faster. Business blogging is one of those. And this proven mutli-media course is a resource that virtually any small business owner can use to enter the marketplace of the new millennium with confidence and profitability - faster than they would on their own.

We want to get this product into the hands of as many business owners as possible. So we've cut our profit margins to the bone to make it affordable enough that small and large businesses alike can can invest in the course, put it to use, and immediately start getting results.

We were going to initially set the investment for the whole shabang at less than half of the individual retail value at $997. With 14 hours of studio-recorded audio coaching, nearly three hours of powerful "how-to" videos, your 300+ page "Business Blogging Secrets Revealed" coaching manual, and four very special bonuses $997 would be a steal.

Yet it gets even better for you as a proactive "take-action" Business Owner looking to gain the edge in today's Click-and-Mortar marketplace today. The videos and audio CDs are going through their final editing and production as I write this. The complete How to Master Business Blogging multi-media coaching course will be officially released July 31st.

But since we want to get the word out as quickly as we can, and get this product into the hands of as many small business owners as possible -- we're offering an unbelievable pre-release order special ...

ONLY UNTIL JULY 31st - your total investment is only $597 plus postage and handling!

The special split payment pre-release investment listed on this page is limited to 25 proactive business owners, OR until July 31st -- which ever comes first.

Don't miss your opportunity to leap-frog competitors, lead your chosen niche, and boost your bottom line with the definitive mutli-media coaching course -- How to Master Business Blogging.

And, we'll even let you split the payments

Pay half now and the other half when we ship your order after July 31st.

Order now and lock in your bonuses along with your positively, unbelievable investment of only $597. With upcoming alliances and strategic partnerships that are on the horizon we'll have no choice but to increase the investment to $697, then $797, and eventually to $997.

With over 14 hours of studio-recorded audio coaching, nearly three hours of powerful "how-to" videos, your 300+ page "Business Blogging Secrets Revealed" coaching manual, and four very special bonuses -- this is a course that should legitimately be priced at $1500.00 or more. And even at that investment it would pay for itself in a month or two.

BUT - you can grab the entire multi-media coaching course
before the July 31st official release
with all the bonuses included, for a mere $597.00!

We wouldn't be doing our jobs as good business coaches if we didn't hold you accountable in taking action on putting what you've learned into practice.

That's why we require you to do your part and walk through the strategies we teach. Because we know that once you do - your business will benefit and you'll be so glad we asked you to do this After all, isn't that why you'd be buying this product in the first place? To get results! And that's what we're here as your coaches to help you do just that.

I'm sure you agree -- with all we're promising to deliver on our end -- holding up your end of this 100% satisfaction guarantee is more than fair. You know the course won't work without you working it.

Your purchase of "How To Master Business Blogging" is a COMPLETELY RISK-FREE PURCHASE so reserve your pre-release copy right now...

Click here to order through our secure online shopping cart

Or call toll-free to order by phone: 888-334-8151
International: 808-237-1008

Fax Order Form -- Opens in New Window

Remember, you get the whole package valued at $2,915 at an unbelievably reduced pre-release special for a mere $597.00 that includes all of the following:

Take action now -- harness the number one business technology of 2005 and put the power of the world's most effective marketing method to work for you.

Sincerely,

John-Paul Micek

Deborah Micek

PS:  Remember, the pre-production investment of only $597 for this complete multi-media course is only good before the official release on July 31st. Get a jump on your competitors - Order now