New Media marketing is the most efficient way to reach your target audience online. That includes podcasting, tagging, social networking, and blogging for business, just to name a few. Most businesses are missing the boat and falling behind on the experience curve. And even many of the smartest online marketers experimenting with these tools are still getting it wrong because they’re missing important strategic component.

Where your prospects and customers are online

On average people spend three-quarters of their time online devouring content and communicating — exactly where a New Media Marketing strategy positions you! A recent study by Online Publishers Association shows that 77% of online users are spending their time in these key areas.

It only makes sense to market where your prospects and customers are, right? So why are so many hard working business owners and marketers getting it wrong?

The key to marketing with New Media

Business owners and marketers have begun to experiment with inserting ads into blogs, podcasts, and RSS feeds. More aggressive marketers have been executing viral campaigns using New Media tools. And some are even stepping into the New Media Marketplace by starting to use blogs for business.

Now while business blogging and these other tactics all have a place, they are just that — tactics. They are one-way actions that insert “interruption” or mass media style of marketing into New Media channels.

This is where business owners and marketers are making the mistake. As we reveal in detail in the first section of Secrets of Online Persuasion — effectively marketing with business blogs and New Media requires a strategic shift in focus to people, participation, and persuasion.

Tactics will only take you so far. Strategy is what separates the winners from losers in business, both online and off-line. Interruption marketing is dying on the vine. The writing is on the wall from TIVO to Google, Yahoo, and MSN completely revamping their search algorithms to prefer LIVE! (New Media) content. All momentum is shifting to social media.

But the changes go well beyond getting top rankings in search engines. As your prospects and clients have gained experience and comfort with the internet, their online activities have naturally expanded into areas that are more natural, social activities.

Standard web sites and Web Marketing 1.0 cannot be used to build rapport, trust, and relationships online. It’s just not possible. The answer is found in having the right New Media strategy using persuasion through business blogs, podcasts, social networking, and the host of other interactive tools taking control of the internet.

If you’re new to blogging for business and New Media Marketing, don’t worry — you are not too late. The inaction and loss of other business owners and marketers is your gain. Get started marketing with blogs and New Media today. your fast action will put you way ahead of your competitors on the experience curve (and in search engine rankings too! )

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John-Paul Micek is a Business Acceleration Coach with four multi-million dollar businesses under his belt and over 8000 hours of experience helping entrepreneurs like you get the profits, performance, and lifestyle you want from your business. He’s a published author (Secrets Of Online Persuasion,) a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].