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WARNING: Business Blogging may be too powerful a tool to use
“Don’t blog! The tool may be too powerful” warns Steve Broback from the Blog Business Summit on Oct 29th, when he wrote a brief (and quite humorous) editorial about the recent Forbes cover article “Attack of the Blogs”.
(By the way, if you go to this link, unfortunately, you may have to skip the flash cover pages that Forbes forces you through before you get to the direct article link. But two quick “skip this” clicks later - and you’ll see the article about how powerful business blogging may be.)
Steve Broback co-founder of the Blog Business Summit writes,
“We’ve realized that this type of web site may just be too powerful for the world to assimilate at this time. It’s just too easy, too inexpensive, and too influential of a media platform. We’re concerned that if we accidentally make the wrong type of post, entire industries may be devestated.”
I must admit, Steve Broback did a great job putting a smile on my face, and I actually found myself chuckling out loud, in the privacy of my office.
I wish the writers from the Blog Business Summit would make finding their permalinks a little easier. That way I could direct you to his humorous post, where he issues a sarcastic warning about the “dangers of business blogging“.
Hopefully they’ll read this post and begin doing so, that way, I could link to them more. Maybe the practical uses behind including permalinks on blog posts will be a topic for one of their upcoming conferences.
In the meantime, I’ll include Boback’s excerpt here, so you can share the chuckle I enjoyed, and then we can laugh together! Especially if you’re enjoying the guilty pleasures of business blogging! If you’re strategically marketing with your business blog and using the power of business blogging to your advantage, you’re grinning as you read this - aren’t you?
I could almost see Steve slyly grinning as he typed,
“We are encouraging our business clients to go back to static HTML and non-syndicating sites so that they have less influence and a smaller audience.
We will shutter this site immediately, forego Movable Type and boot up PageMill for any further communication.
All future events we have planned intended to teach businesses how to leverage this frightening platform will be put on hold.”
What do you think of Forbes article on business blogging?
What are the possible implications for your business?
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November 5th, 2005 at 9:37 pm
Good article. Thanks for the heads up.
a) For businesses that get trashed in the blogosphere, I can only conclude that any publicity is good publicity. The way to manage the problem is to obviously set up a blog them selves and participate in the conversation. Defamatory blog posts have a comments section for a reason.
b) For us particularly, as somebody who sells a blogging platform, the article means that I’ve got to get on the phone with our lawyers and figure out our exposure where people use our software to post slander or engage in misleading and deceptive conduct.
Good article. Thanks.
November 5th, 2005 at 10:46 pm
Aloha Daniel,
Thanks for participating in this conversation. Good idea re: contacting your attorneys to protect your company.
November 7th, 2005 at 5:06 pm
In the interest of setting the record straight, I would like to point out that we do permalink at Blog Business Summit. Like any good business that knows blogging, we know that permalinking is one of the most important features of a blog because it keeps your content out there in the blogosphere and on the RSS feeds forever. To access the permalink for a post on our site, click on the date the post was created.
Glad you were so amused by Steve’s post. I found the whole thing laugh-out-loud funny myself. In the end, I had to conclude that the whole article was a publicity stunt by Forbes to get the blogosphere all heated up.
November 7th, 2005 at 5:53 pm
Hi Deborah,
Sure. I hope to stop by more often. I really appreciate your efforts in closing the information gap on business blogging. Please do not hesitate to contact our firm to discuss any interesting issues.
Actually….I’d better sign up for your affiliate programs. Nice books you guys have.
November 19th, 2005 at 5:06 am
Ahhhhhhhhhh - the DATE!!! Thanks for stopping by Teresa to let me know how to link to you more often. We LOVE your blog AND the business blog summit that you’ve put together - so this is great news!
And - further proof how easy it is to get the info you want - in the blogosphere. LOL
Way 2 go Forbes for getting us all fired up AND for raising awareness of just how powerful the blogosphere is. It just succeeded in introducing me to two new very kewl, active blogger friends that I’m now subscribed to read regularly.
Just Gotta love business blogging - yah?
Coach Deb