One of the first questions many of our coaching clients have been is “what are the different ways to host my business blog?” It’s a good question, and can be a critical one depending on the purpose and planned application of your business blog. And it’s a critical choice when you consider the search engine optimization goals of your business blog.
To help you identify and understand the differences in hosting options, here’s a business blog audio and video to help explain the difference between

• Third-party hosted blogs
• Self hosted blogs in the root directory of a domain you own (the blog shows up as the main site/URL)
• Self hosted blogs in a sub-directory of a domain you own (the blog showing as a longer URL and your core web site remains as the main URL)

Please note: these audio and video clips are directed toward business owners, entrepreneurs, and others who are looking to maximize the impact of their business blog with both human visitors and search engine spiders. The topics discussed in these clips are not as relevant to personal bloggers or others who are not concerned with SEO.

VIDEO Clip: Business Blog hosting differences explained

Tech Note: You will need Windows Media Player to watch this video. That’s already loaded on Windows-based computers from the factory. If you experience issues with the videos try upgrading Windows Media Player version 9 or higher. You can download version 10 for free at: http://www.microsoft.com/windows/windowsmedia/mp10/

Copyright © RPM Success Group Inc. 2002-2006. Other bloggers and journalists are allowed to excerpt and link to posts (as is common with bloggers,) as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs™.

John-Paul Micek is a published author and weekly columnist for the Honolulu Star Bulletin. As a Click-and-Mortar Business Coach he helps small business owners integrate offline and online marketing strategies for rapid, reliable business growth. You can reach J.P. directly via [communicationcommando@gmail.com].