More and more business owners, sales professionals, and marketers are becoming aware of marketing with blogs and other new media tools. And as awareness has been increasing in the business community, the inevitable “noise” from “experts” has been increasing as well. Here in a few short paragrpahs we’ll clear the air and make things real simple with the real reason business owners need to be marketing with blogs and New Media.

I’ve been hearing some very interesting arguments for the power of blogging for business. Unfortunately, some of these reasons put forth by well-meaning blogging evangelists only serve to confuse or even turn off business owners to blogging and new media.

That’s because business owners are a different breed. We’re difficult to understand from an “outside” vantage point. If someone that’s dispensing advice is lacking extensive business ownership experience or is new to business ownership, the guidance provided (no matter how well-meaning) will most often fall short in real world application.

Partly this is because we have lots of responsibilities as business owners. Responsibilities to make payroll, to make a profit, and to innovate ahead of our competitors. And partly this is because successful business owners are independent thinkers. We analyze each action that we take, and look to project the quantifiable results that will gain from any particular action.

A perfect example of what I’m talking about occurred last weekend when Deborah and I spoke at Stephen Pierce’s Unleash Your Marketing Genius event in Ann Arbor Michigan. Before the seminar could even get started on Friday I had at least two dozen business owners ask me nearly verbatim the same question. That question was, “Why should I (as a busy business owner) take the time to blog? I just don’t get it.”

Now the business owners and marketers who attended that conference got that question answered very thoroughly during our two-part, five-hour presentation. And from the number of sign ups that we got for the $4,900 New Media marketing coaching program we offered — they definitely got it!

And while I’d love to recount all the content from last weekend’s presentation here, the obvious constraints of time and space prevent me from doing that. But what I can do is give you the bottom-line answer to the question asked by all those business owners prior to the start of that three-day marketing seminar.

Why successful business owners blog

The main reason is that blogging for business allows owners and marketers to be found in the ever growing and overwhelming amount of information indexed on the web.

Sure there’s the obvious interactive nature of business blogging. A factor that precisely positions business owners to benefit from the irreversible trend of participatory media — both online and offline.

But the thing that often gets glossed over or missed completely by those who already understand blogging is the tremendous search engine optimization power that blogs have for business. It’s the 10,000lb elephant sitting in the corner of the room.

When a business person understands how to select the right keywords for their product or service and integrate it with their New Media Marketing strategy, they can achieve results that previously cost thousands or even tens of thousands of dollars per month.

Real world results

For example, in the recent Google algorithm shakeup our business blogs moved up five or more spots in the top 10 for many of our best keywords. Some keywords where previously we could only achieve sub-30 rankings, we were bumped into the top 10 or top 20. At the same time competitors who we know are paying $5,000 or more per month for outsourced search engine optimization were dropped to sub-20 rankings or even sub-100 positions.

The right business blogging strategy works every time it’s applied. The fact that the business blogs of many of our clients fared just as well in the recent Google algorithm shakeup shows that clearly.

Why business blogs give such good search engine optimization

Business blogging works with the search engine algorithms. It provides relevant content with legitimate optimization. And it does it without any gray or black hat search engine optimization strategies.

When armed with the right keyword strategy, business owners can sleep soundly at night knowing that their rankings are not going to disappear in the next shakeup.

The goal of business owners online

The primary goal of business owners and marketers online is to be found when prospects execute a search. Capturing their attention and initiating the relationship that builds trust comes next. When you’re a business owner, marketing online is as simple as these two goals.

And when you’re armed with the right business blogging and keyword strategy you can achieve both goals very efficiently. You’ll get found when it matters most — when your prospects are searching for solutions!

Best of all … you’ll do it while saving thousands of dollars on marketing and search engine optimization! All the other business boosting benefits of blogging for business are icing on the cake.

Copyright © RPM Success Group Inc. 2002-2006. All full copyright rights are reserved by RPM Success Group inc. Other bloggers and journalists are allowed to excerpt and link to posts (as is common with bloggers,) as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul is a published author and weekly columnist for the Honolulu Star Bulletin. As a Business Coach he helps small business owners market, manage, and sell more with self-influence and persuasion. You can reach J.P. directly via [communicationcommando@gmail.com].