Today I’m honored to be a guest author for the ‘Leader’s Perspective’ at Strumpette. Amanda Chapel graciously invited me to write on a topic I’m very passionate about; protecting business people entering the New Media Marketplace. Cults, Conversations, and Control: The Wicked Witches of New Media is the result.

As a life long business owner and business coach I’m compelled to battle against the New Media evangelists who cast spells on business owners. Spells made up of self serving “rules,” “guidelines,” and “manifestos” that cause small businesses to waste time, money, and reputations when trying to market with New Media.

I chose to use this opportunity to expose the top three topics this band of cultish hypocrites use to mislead. Three wicked witches, if you will.

As a member of our Tribe of New Media marketers here at Advanced Business Blogging, you know I never expose deception without a resolution. This guest piece is a warning that is packed with constructive alternatives for marketers, sales professionals, and business people of all stripes. Check it out. Amanda has written an awesome intro for me in Another Sign the Social Media Tide Has Turned.

Enjoy!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and his partner Deborah Micek have created a simple scientific system that puts you in control of your performance, persuasion, and profits in any situation in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in communication, motivation, and and Self Influence™. Experts in Marketing with New Media, their latest book ‘Secrets Of Online Persuasion’ is the definitive guide for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach John Paul by contacting [support@rpmsuccess.com]