Those of you who have Tivo for cable or a digital video recorder for your satellite know how convenient it is to watch what you want, when you want — with no commercials and no interruptions. Podcasting is similar in that it’s time delayed and on demand delivery of audio.

Although the spectrum of content is nowhere near what it is through satellite or cable services, that’s only a temporary situation. Podcasting is another client centric technology that puts the consumer in control.

If you’ve followed the videos and setting up your RSS reader and aggregator (you have taken that first step haven’t you ) — you know how they work. You subscribe to a set of feeds, categorize and sort them, and then can conveniently view the new stuff from all of the feeds together, or each feed separately. And if you’re using FeedDemon, you can even create your own fully customized online newspaper.

Well podcasting works the same way, up with one BIG exception. Instead of reading the new content on a computer screen, you listen to the new content on your MP3 player.

Picture your software as being your audio subscription manager, where any feeds that you subscribe to our regularly check for updates and downloaded to your computer or player directly.

There are a lot of software options available right now, but that’s going to be taking off very quickly as podcasting rapidly gains popularity. It won’t be long until you have some really good software options to choose from.

And I can guarantee you that in the not so distant future, top radio shows like Rush Limbaugh and National Public Radio will be available this way.

As I keep reminding you, this is a point in time that presents a ground-floor opportunity for you to establish yourself as a niche expert (or possibly even a national or international expert ) using business blogging as a major tool.

As with the regular RSS feeds, you first step is to become a consumer. In future upcoming articles I’ll be sharing more details on podcasting and coaching you how to get started. Make sure you’re subscribed to our feed so you don’t miss any updates our coaching articles.

John-Paul Micek
Click-and-Mortar Coach
Business Owners Coaching Club
http:/www.AdvancedBusinessBlogging.com