If your business blog is still 100% written word you’re missing out on an entirely new level of interaction with your target audience. Business podcasts and video are an outstanding way to deepen your relationship with prospects and clients.

If you’re already using podcasts to maximize your marketing inside and outside your business blog — then congratulations. You’re probably a leader in your niche already.

As you gain more experience with podcast production though, you’ll probably get to the point where you want to add music to your show without violating copyright laws. Until just recently good music for jazzing up your business podcasts has been hard to come by.

Now there are some great resources available to you for what’s called “royalty free music.” (That’s music you can freely use in your podcasts and other audio productions.) Here are what we consider the top three sources:

http://www.instantroyaltyfreemusic.com/

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http://musicbakery.com/

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http://music.podshow.com/

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Remember that your business blog is simply a conduit. You can communicate with the written word, images, audio (business podcasts), and video (v-blogging.) Get creative and imagine all the multi-dimensional ways you can maximize your marketing using your business blog as the basis.

Enjoy!

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


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