Yesterday a press release hit the wires that is another good sign for podcasting, and business blogging. It seems that major corporations are seeing a much more attractive sponsorship medium with podcasting vs. straight up blogs.

(from Paidcontent.org)

Ipswitch, Inc. to Underwrite WGBH Podcast of “Morning Stories” Leading SMB Software Developer to Encourage New Podcasting Medium LEXINGTON, MA — (MARKET WIRE) — 01/12/2005 — Ipswitch, Inc., the leading developer of network management, messaging and file transfer solutions for small and medium businesses (SMB), today announced the company has entered into an agreement with public broadcaster WGBH Boston to underwrite the podcasting of “Morning Stories.” The weekly podcast, produced by Tony Kahn at WGBH Radio, offers listeners unexpected vignettes that illuminate life. In addition, Ipswitch has launched its own podcast on its website (http://blogs.ipswitch.com/podcast) offering Ipswitch customers convenient access to technical content such as customization and usage information.

This is a good sign for both podcasting and blogging. As you know, podcasting is based on blogging technology and uses RSS for time delayed delivery of digital radio shows, music files, and any other type of audio content you could imagine. So any good news for podcasting is good news for blogging.

As corporations get involved with sponsorship and direct injection of content, this technology is going to start to move very quickly. Just another reason you need to get your business blogging up to speed as quickly as possible.

John-Paul Micek
Click-and-Mortar Coach
Business Owners Coaching Club
http:/www.AdvancedBusinessBlogging.com