Two weeks ago I wrote a review of Rush Limbaugh’s new podcast service and highlighted how with one fell swoop several hundred thousand Rush 24/7 subscribers instantly became podcast subscribers. No matter what your political views — it’s a pretty powerful (and exciting) act when 22 million people get exposed to and educated about podcasting, especially when it happens in a highly sought after high-end demographic like Rush’s audience.

Well, as I was perusing some recent news over at wired.com, I came across some trends beginning to surface with traditional radio stations in relation to podcasting. For instance:

• San Diego station KFMB-FM/100.7 Jack — that’s the same format that derailed oldies stations in NYC and Chicago earlier this month — is charging $4.95 a month for podcasts of the morning show.
• KCRW-FM, an LA public radio station, has scored underwriting from local Lexus dealers for its 22 podcasts.
• Podcasts of WNYC’s “On The Media” are being downloaded 15,000 to 18,000 times a week. “We’ve already been migrating to a digital environment, so (the cost) is really negligible,” Phil Redo, VP-station operations and strategy, told Wired News.

You can read more on traditional radio entering the podcast arena over at wired.com.

I have to tell you that news like this is really exciting! It reinforces our coaching focus with clients over here at RPM Success Group inc. — and we’re really excited for small and mid-size business owners because of the power that lays in a carefully crafted synergy between business blogging, business podcasts, and v-blogging (video delivered via blog and pushed via RSS.)

The rate of growth for podcasting continues to outpace any other trend on the internet (including blogs) because of the inherent flexibility of content consumption. Finally there is freedom from the desktop, and a viable alternative to traditional and even XM radio(define)!

Stay tuned for more info, education, and coaching on these exciting channels so you can learn to boost your business growth with an intravenous feeding tube of multi-media steroids.
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John-Paul Micek is a contributing partner in the only multi-media course that truly coaches business owners how to integrate business blogging for more traffic, more clients, and more profits — How to Master Business Blogging.

He’s a weekly columnist for the business section of the Honoulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by by business owners around the world thanks to members of the Business Owners Coaching Club.


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