Podcasting for Business? Here’s A New Media Marketing Case Study to Watch and Learn From
If you’ve been wondering about marketing with podcasts and how you can use New Media Marketing with your business blog, I’ve got something special for you. Watch this video, then check out how they’re making money with this and read my bold prediction on their upcoming success!
Kent Nichols and Douglas Sarine are two comedians from LA who have put together (among other things) the AskaNinja.com site. It’s a compilation of hilarious, clean but cutting, comedy clips.
When you check out the site you’ll see how funny they are. (This’ll give you some idea of my and Deb’s sense of humor.) Kent and Doug have put together an incredibly professional multimedia blog too. Must be that LA air they breathe. Or maybe a friend who’s an awesome video editor!
Anyway — when you go to Ask A Ninja, you’ll probably wonder why they’re putting this much effort into a free multimedia blog.
How are they making money? And what’s this have to do with business or Advanced Business Blogging?
Well, first of all Kent and Doug are promoting their main business Beatbox Giant (BBG.) Secondly they’re currently in production on an animated show called ‘Kinzai Ninjas‘ that will be out later in 2006. Building an audience now, before the release is smart, stealth like marketing. Just like a Ninja.
And when it comes to blogging for business, building an audience — that’s priority #1 for business owners. Even though it’s not the same as a “typical” business, Ask A Ninja shows how building a list fast can be done.
Lots of ideas over there. And once again, here’s another business blog that proves that you can get the marketing results you want without posting multiple posts per day like so many blogging evangelists promote.
Building a massive list? Here’s what I mean….
The first post over at Ask A Ninja was 1/9/06, but the real consistency started with the 2/22/06 video. If they can maintain anywhere near the growth rate of their first 30-days — they’ll have a huge following before years’ end!
The 2/22/06 post (hosted with YouTube.com) showed 124 reads when I first started following their progress the first week of March. (It currently shows 218 reads, from new people visiting the archives.) But the most recent video made just three days ago has had already 1507 reads per YouTube’s stats. That’s over an 1100% growth rate, more than a 10-fold list growth in just 60-days since Ask A Ninja has been up online!
Now some may think that type of list growth may be unsustainable over the long term. But even if they can simply double their regular viewers each month, they’ll have more than 200,000 regular viewers and a huge subscriber list to promote their new movie to!
Now that’s Ninja marketing that nay business owner can learn from. And we’ll be watching to see how things play out.
Enjoy!
Copyright © RPM Success Group Inc. 2002-2006. Other bloggers and journalists are allowed to excerpt and link to posts (as is common with bloggers,) as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.
Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs™.
![]() |
John-Paul Micek is known as the “Communication Commando.” He and his partner Deborah have developed a simple scientific code for maximizing your persuasion, power, and influence in business. John-Paul is a published author and weekly columnist for the Honolulu Star Bulletin. As a Click-and-Mortar Business Coach he helps small business owners integrate offline and online marketing strategies for rapid, reliable business growth. You can reach J.P. directly via [communicationcommando@gmail.com]. |
Printer friendly version, click here
Email This Post




















January 24th, 2007 at 11:53 am
[…] Back on March 28 of 2006 I revealed in the Advanced Business Blogging post “Podcasting for Business?” a prime example of how you market with New Media. I went out on a ledge and boldly predicted that Kent and Doug from AskANinja.com would prove that New Media is one of the most powerful ways to build a massive (and active) list. […]