As a small business owner it’s vital for you to understand the shifts taking place in the 21st century marketplace. In order to prosper, profit, and climb to the top of the heap in your industry or niche, you need to clearly envision where consumers are headed — then get there ahead of them to greet them.

Imagine a marketplace where a new podcast show is downloaded every 44 seconds, and a new podcast listener added every 1.7 minutes! Is this some fantasy of small business owners looking for an edge with consumer controlled media? Or maybe the vain hope of some techie geeks hiding in back rooms around the world?

Nope — they’re actual tracking results for March 05′ from the Australian new media company “The Podcast Network.”

Cameron Reilly, co-founder of The Podcast Network, was both surprised and pleased with the stats. He said, “If we can maintain this momentum, within seven months we’ll have half a million listeners, which is equivalent of the top radio stations in any Australian city. That’s when the podcasting business model will come into its own.” With 60,000 mp3 files downloaded in one month, they’re certainly off to a rousing start!

Mainstream outlets testing the waters

More and more “main stream” outlets like NPR and BBC are joining in on the podcasting bandwagon. And while that’s good news for the future of business podcasting, it also means you need to move fast to establish yourself as a leader in your industry or niche now. It’s much easier to defend a position you already hold, than it is to take a commanding position away from another business to gain their audience.

Get going now — one step at a time

Podcasting is a great tool, but be sure to put one foot in front of the other. You can business podcast without a business blog, but it’s infinitely easier to do it through your existing business blog.

Get your business blog up and running now. By doing so you’ll be setting yourself up to successfully launch your own business podcast or internet radio show, and establish a commanding lead in your industry of niche ahead of your competitors.

Consumer controlled media is the unstoppable wave of the future. A lot of small business owners are going to be shocked at how quickly the marketplace will be changing in the next few years. Those companies that continue to market and do business based on the outdated strategies and tactics of the last century will be in for a big surprise as their client slowly drain away.

Don’t let yourself be that type of business owner.

If you’re a regular reader of AdvancedBusinessBlogging.com. you’re well aware of the trend now, so you can’t plead ignorance. Step up and get the coaching and education you need to establish a solid business blogging strategy. Then, and only then, will you be fully prepared to profit from the business podcasting revolution on the horizon.

How to Master Business Blogging is the best place to learn the proven strategies that will prepare you to profit from business blogging and business podcasting together.