If it weren’t for New Media, you’d never hear about this. For years we’ve been carpet bombed with warnings of impending doom due to global warming induced by human beings. Fear, fanaticism, and mass media terror have been the result. But what if what we’re being force fed were not only inaccurate, but actually lies and distortions?

The film “The Great Global Warming Swindle“, originally aired on BBC, now is distributed using the New Media Channel Google Video. It lays out the case that it is not CO2 emissions that are causing global warming, but actually the reverse that is true. The film makers show that the “scientific data” presented by Al Gore in his film “An Inconvenient Truth” is quite possibly science fiction.

In the film The Great Global Warming Swindle, you will not find emotional manipulation or fear tactics. I was surprised by the relative calm and matter-of-fact attitude of the people who were interviewed. Especially when compared side-by-side with “An Inconvenient Truth.”

Independent thinking individuals like you will notice the same thing. As afficianado of New Media Marketing this should be no surprise since you know that emotion is the main driver behind persuasion, online and offline.

The full movie

The the full length film is split into 8-parts on YouTube. Each part is about 9-minutes. (Note: The single, full length video that was on Google video has vanished so I’ve updated the links with the series from YouTube.)

Here’s part one:

The Great Global Warming Swindle - Part 2

The Great Global Warming Swindle - Part 3

The Great Global Warming Swindle - Part 4

The Great Global Warming Swindle - Part 5

The Great Global Warming Swindle - Part 6

The Great Global Warming Swindle - Part 7

The Great Global Warming Swindle - Part 8

Final thoughts

Nearly every day we’re told that WE are the cause of global warming. But you’re intelligent enough to know that the mass media, politicians, and special interest groups rely on tragedies and horrible events to get your attention.

So knowing that, is it possible that what we’re being fed as “scientific fact”, is really science fiction? And is it possible that the proselytizing of the global warming “message” is really promoted by those groups who benefit most monetarily and politically?

It’s up to you to decide. Will you be swept up in a mass movement? Or will you think for yourself? I have faith that you will chose the later.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]

Marketing with New Media is more than business blogging. Much more! But what’s a busy business person like you supposed to do if you aren’t ready to start Podcasting. Or what if you just don’t have the time to create Podcasts as a New Media marketing channel. Well, there are ways for you to stop missing out on exposure to tens of millions of people.

Have you seen pictures of the Parthenon in Greece? Built 400 years before Christ, it still stands today. Have you ever thought how that’s possible? How a structure can stand for over 2400 years? It’s a testament to the wise combination of engineering, materials, and strategy.

Like the Parthenon, your New Media Marketing strategy has major and minor pillars. (or it should! )

Four New Media Marketing Pillars

The four main pillars are; blogs, Podcasts, social networks, and online video. And each of these has numerous supporting pillars as well.

The point is, if you fell for the hype that you can throw up a blog for your business and you’re going to gather a Tribe of raving fans who are hungry for your products or services — you probably already realize that you’re in for major disappointment.

When you create a New Media Marketing strategy using multiple pillars you’ve got stability. And you’ve got multiple channels to gather a Tribe on your front lawn.

Audio Podcasting — essentially creating your own online radio station — is a main pillar for two reasons.

The practical; people don’t want to sit in front of their computer all day.

The psychological; a large percentage of people prefer to listen instead of reading or watching. Fail to provide them the channel they prefer and you’ll fail to keep them around.

Podcasting made easy

Now, if you want to succeed in maximizing the reach of your message without creating a persona and shtick for your Podcast — you can auto-Podcast. It’s simple and completely painless.

All you need is (more…)

Ok, I’m back on track now with my New Media Mindfreak for Friday’s. Now, jsut a reminder. Not every one of these will “appear” to apply to marketing with New Media. But these Mindfreaks will always use some type of New Media. And there will always be a way, if you look hard enough, to imagine how these funnny, freaky, or jsut wacked out things could be used for branding or promotion.

Here’s this week’s New Media Mindfreak. I didn’t think it was real at first, but after replaying it a half a dozen times — it sure looks that way to me.

Granny’s got some power behind her swing huh!?

Think it’s for real?

What about how this New Media video could be used to market? Maybe not your biz, but what could it be used for? Mindfreak exercises build your money-making muscles, so think! (and share!)

Make it a ‘freakin’ good weekend!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]

We’ve been hammering away here getting BLOG interactive360™ ready for relaunch. I haven’t had a free minute to spare, but just had to give you a heads up on the release of Google Analytics V2.

Avinash Kaushik has done an awesome job of digging and reviewing the key benefits of using Google’s new tool. Check out his review of the second generation Google Analytics, and get ready to make optimizing your blog marketing infintely easier.

BTW - I’m happy to say that Goolge Analytics is built right into BLOG interactive360™; so if you like what you see, know that we’ve made running Google’s powerful free analytics program pushbutton easy with the BLOG i360™ system.

I’d never met the Fit Bastard. So when Deb told me how successful he was as a newbie to New Media marketing, i was shocked.

I asked Deb how he was doing what he was doing, and Deb told me SHE had been working with him as a case study.

SECRETS! My wife is keeping secrets from me?! gasp! :-O

OK. I picked myself up off the floor, and wiped the dog slobber off my face. That’s when Deb suggested we have the Fit Bastard as one of the guests for the BLOG interactive360™ Preview podcast.

Here in the continuing BLOG i360™ Preview radio series you can listen in as we strategize with the Fit Bastard on his New Media Marketing plan. As you listen you will become amazed at how easy it will be to grow your business using BLOG interactive360 and the same New Media marketing strategies we discuss with the Fit Bastard.

The release of BLOG iinteractive360™ is here!

Today, May 8th is the day we open limited release to only 500 people, so listen to these special “Fit Bastard Out-takes” from the full BLOG i360™ Preview show. As you listen, you’ll even get to experience one of the cool new features of the BLOG interactive360™ system. (You can’t miss the action at the end of the audio. )

And you can see one of the cool visual persuasion triggers right below too!

Previous in series Next in series

Play Now:

 BLOG i360 Preview Fit Bastard Out-Takes [29:53m]: Play Now | Play in Popup | Download

Just imagine if you had access to blogging software that’s built specifically for business owners, marketers, and sales professionals.

Picture what life would be like if all the “techie” headaches were taken care of for you. If you had the ability to simply and systematically grow your business with New Media.

“What could you do if you were handed a system that made it pushbutton easy to build an incredibly responsive prospect list, one with a 330% higher sales conversion?”

If you’re like the hundreds of people who attended last week’s preview of BLOG interactive360, you’d be asking “how can I get it?”

Well…. BLOG interactive360 is the system that can do it for you. More sales is just one of the dozens of business building benefits given to you by BLOG i360. It’s the only blogging system built for business people. And it is the only system that delivers this and more while saving you 10 to 20-hours per week in admin time!

The release of BLOG iinteractive360 is here! May 8th is the limited release to only 500 people, so listen to this special “Out-Takes” summary of the full BLOG i360 Preview podcast.

As you listen, you’ll even get to experience one of the cool new features of the BLOG i360 system. (You can’t miss the action at the end of the audio. ) And you’ll even hear how you can get started for $1.

If you like what you hear, stop buy the BLOG interactive360 site and claim your system before all 500 are gone.

Next in series

Play Now:

 BLOG i360 Preview Out-Takes [7:23m]: Play Now | Play in Popup | Download

The movie “The Secret” broke onto the world stage as an online video. Now, it would be a stretch to say that the promoters of The Secret used a New Media campaign to transform an online movie into a mass movement (actually, it would be a lie.) But where the real linkage to marketing with New Media is clear is dealing with something more subversive (and much more effective) than the communication channel being used.

The first thing to note about marketing The Secret is that the Three P’s of New Media Marketing (People, Participation, and Persuasion) were used very effectively to draw in minds open to the message of the movie. The Three P’s as laid out in Secrets of Online Persuasion created online and offline buzz that could not have been equaled even with the full power of the New Media Marketplace being employed intentionally.

Secondly, on the more practical side — New Media channels were used quite effectively to spread the gospel of “The Secret.”

But neither of those points is close to being a New Media Mindfreak. The reason is a little deeper this week.

I chose The Secret as the subject of this week’s New Media Mindfreak because of what you can learn about mass manipulation and pervasive persuasion. Two tools you can use as you market online with New Media, and off-line, face-to-face and belly-to-belly.

Our good friend and mentor Dave Lakhani along with Kevin Hogan, Blair Warren, and Pastor Dr. Bob Beverly break down the persuasion strategies used to package and propagandize The Secret. They reveal the truth behind The Secret, and in doing so, they reveal secrets you can use yourself.

You’ll learn how you can protect yourself against such propaganda.

And you’ll learn persuasion and psychological strategies that you can apply directly in your New Media Marketing.

Whether you’re a “true believer” in The Secret or not, what you’ll learn from these persuasion experts will open your eyes to what’s going on right in front of us each and every day.

Download the truth behind The Secret audio for free here. (You can left click to play in a seperate window. But since this is a two hour round table packed with practical insights and strategies, I suggest you right click and ’save as’ to save to your computer.)

Listen to it. Learn, laugh, and profit from it.

And make it a freakin good weekend!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and his partner Deborah Micek have created a simple scientific system that puts you in control of your performance, persuasion, and profits in any situation in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in communication, motivation, and and Self Influence™. Experts in Marketing with New Media, their latest book ‘Secrets Of Online Persuasion’ is the definitive guide for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach John Paul by contacting [support@rpmsuccess.com]