In a profoundly timely fashion, technology expert Nick Carr shows why as a business owner you need to be reading the multi-part article series Blogging For Business: Dispelling Myths and Clearing The Muddy Waters. Blogging purists and blog evangelists are telling themselves lies, then living them out.

Nick points out the painful truth to the hopefuls of blogging fame in his recent article Nick Carr’s “The Great Unread” The truth is painful, but it’s still the truth.

I must commend Nick as he’ll probably take a lot of heat for this from blogging evangelists. But it’s high time that blogging purists understand the harsh reality facing them. Unfortunately many bloggers, including many unwitting business bloggers, will be left outside the castle gates if they ignore capitalist principles and suppress that drive.

Maybe it’s because Deborah and I are business owners, or because we exclusively work with business owners every day, and have the focus of blogging for business (not for readers) — but the points Nick make seem obvious. I mean come on … duh, even if you’re not interested in selling something but would rather have readers — how can you expect to get subscribers if you don’t market? Obvious, yes!

Yet it’s the obvious that can often be the most dangerous. Lies can be lived for a long time before a person comes to the realization that they’ve bought into a lie.

From my vantage point, this is the problem with the blogoshere — bogging evangelists have bought into their own lies. And their still trying to pull others down into their time-sapping pit of lack and unfulfilled desires by laying out a host of unrealistic rules.

The business owners on our subscriber list and even many of our clients are incredibly confused with what advice they read from pro-bloggers and other blogging evangelists. That fact is what has made us decide to take the gloves off and reveal the lies being told in the article series we’re in the middle of — Blogging For Business: Dispelling Myths and Clearing The Muddy Waters.

Enjoy!

John-Paul Micek is a Business Acceleration Coach with four multi-million dollar businesses under his belt and over 8000 hours of experience helping entrepreneurs like you get the profits, performance, and lifestyle you want from your business. He’s a published author (Secrets Of Online Persuasion,) a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].