The movie “The Secret” broke onto the world stage as an online video. Now, it would be a stretch to say that the promoters of The Secret used a New Media campaign to transform an online movie into a mass movement (actually, it would be a lie.) But where the real linkage to marketing with New Media is clear is dealing with something more subversive (and much more effective) than the communication channel being used.

The first thing to note about marketing The Secret is that the Three P’s of New Media Marketing (People, Participation, and Persuasion) were used very effectively to draw in minds open to the message of the movie. The Three P’s as laid out in Secrets of Online Persuasion created online and offline buzz that could not have been equaled even with the full power of the New Media Marketplace being employed intentionally.

Secondly, on the more practical side — New Media channels were used quite effectively to spread the gospel of “The Secret.”

But neither of those points is close to being a New Media Mindfreak. The reason is a little deeper this week.

I chose The Secret as the subject of this week’s New Media Mindfreak because of what you can learn about mass manipulation and pervasive persuasion. Two tools you can use as you market online with New Media, and off-line, face-to-face and belly-to-belly.

Our good friend and mentor Dave Lakhani along with Kevin Hogan, Blair Warren, and Pastor Dr. Bob Beverly break down the persuasion strategies used to package and propagandize The Secret. They reveal the truth behind The Secret, and in doing so, they reveal secrets you can use yourself.

You’ll learn how you can protect yourself against such propaganda.

And you’ll learn persuasion and psychological strategies that you can apply directly in your New Media Marketing.

Whether you’re a “true believer” in The Secret or not, what you’ll learn from these persuasion experts will open your eyes to what’s going on right in front of us each and every day.

Download the truth behind The Secret audio for free here. (You can left click to play in a seperate window. But since this is a two hour round table packed with practical insights and strategies, I suggest you right click and ’save as’ to save to your computer.)

Listen to it. Learn, laugh, and profit from it.

And make it a freakin good weekend!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and his partner Deborah Micek have created a simple scientific system that puts you in control of your performance, persuasion, and profits in any situation in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in communication, motivation, and and Self Influence™. Experts in Marketing with New Media, their latest book ‘Secrets Of Online Persuasion’ is the definitive guide for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach John Paul by contacting [support@rpmsuccess.com]