Alright, in Part one of this series you saw how New Media Marketing was used correctly by the design/build firm of Rosenlof/Lucas. And in Part two you learned three simple ways that the company could have substantially increased the marketing impact of that one video invitation. And now it’s time to learn from the mistakes of another landscape company that’s been left green with envy.

If you haven’t followed this series from the beginning, you definitely want to return to part one and start there to learn the most from this New Media Marketing case study. If you have been following along, here’s the Rosenlof/Lucas video again as a quick reminder to make the comparison really stand out. Just click the small play button under the video image.

Now, to save the second company the pain of humiliation and shame with deep analysis let’s just take a look at the video and make a quick summary. Watch this one minute video and be prepared for a BIG difference.

Click the image below to open the video in a new window

Obviously this is not much different than some mass media style commercial you’d see on your local cable station. And actually, that’s probably where this video came from. It looks like a recycled cable commercial for this landscape company.

From a New Media Marketing standpoint — why would anyone pass this video along and share it with family or friends? There’s no online persuasion here. Heck, there’s not even any clear call to action at the end of the video other than “Stop by today…” so even by direct response marketing standards, it’s useless.

Use this shocking contrast with the little you learned about New Media Marketing in part one and two of this series to drive a big point home…

If a landscape company can use New Media to market their business so can you!

Once again you see how there’s no excuse for missing out on the impact and effectiveness of marketing with blogs, podcasts, social networks, and all New Media. If one of the lowest tech industries in the world can effectively market with New Media to get new business and new profits — so can you.

If you haven’t already done so, grab the excerpt of our upcoming book Secrets of Online Persuasion. When you do you’ll automatically get a free one-year subscription to the New Media Marketing Journal where you’ll get fresh new ideas and insightful case studies like the one you just read. When it comes to marketing with blogs, podcasts, RSS, and other New Media — it’s only too late if you don’t take action today!

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John-Paul Micek is a Business Acceleration Coach with four multi-million dollar businesses under his belt and over 8000 hours of experience helping entrepreneurs like you get the profits, performance, and lifestyle you want from your business. He’s a published author (Secrets Of Online Persuasion,) a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].

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