New friends, raving fans, and of course — cash! All for FREE! That’s one of the great things about New Media. Marketing with blogs, podcasts, and social networks like MySpace are pushbutton simple with a some basic strategies.

Yet I’ve been blown away with the power and simplicity of Squidoo. 700 visitors and 95 subscribers in under 21-days with barely 60-minutes of effort will tend to make that type of impression on you. :)

A little over a month ago we let you know about one of our coaching members who released an awesome package of strategies and shortcuts all about using Squidoo as a New Media marketing channel. We had been dabbling with Squidoo up till that point using some of Bob’s secrets before he released his course.

But about when Bob launched his program, we decided to follow the exact same steps Bob was lying out for everyone else at SquidooBoost.com.

The Experiment

The lens we decided to focus on for this little experiment is www.squidoo.com/secretsofonlinepersuasion.

Before starting, this lens had a rank within Squidoo of about 15,000. We tracked a few dozen visitors per week coming out of the lens to Advanced Business Blogging. Compared to a pay-per-click rate of 40 to 50-cents, not bad. Especially since we treated this New Media tool the way Grizelda treated Cinderella. (get to work in that dungeon!)

OK, so let’s fast forward 3-weeks.

The Frankenstein-like results

The Secrets of Online Persuasion Squidoo lens is ranked at #16 in business, and #234 out of over 99,000 lenses!

And more importantly, with just 30-minutes of initial adjustments and less than 10-minutes per week in added tweaks (Bob explains why this is essential), we tracked 704 visitors from Squidoo! AND… 95 of those visitors became new subscribers!

new media marketing with squidoo SOP

That’s right! Over 700 site visitors and 95 new subscribers from one free New Media source. Make the same cost analysis against pay-per-click advertising as I mentioned earlier, and we conservatively got $280-$350 in traffic for FREE. Now you can see why I was blown away!

Go check out Secrets of Online Persuasion at Squidoo as yet another example of New Media Marketing.

And participate while you’re there too. Scroll towards the bottom of the page and add your blog or podcast. Or let the world know about your YouTube, Squidoo, or MySpace page. All you need to do to join in the fun is add your URL to the list titled “Show Off Your Online Persuasion Expertise.”

While you’re there let us know what you think by ranking the lens (just hit the little fourth or fifth star right under the header. :)

Then… do yourself a favor and learn the secret inner workings of Squidoo by grabbing at least Bob’s intro level Squidoo course to learn how you can do the same or better than we did with our test.

The really great thing about Squidoo is that you don’t even need a web site or blog to start marketing. If you’re just starting out online, this is a terrific New Media media tool to start with.

Bob didn’t even have a web site and he was featured in an article in the New York Times for his Squidoo lens on beef jerky.

What could you do with Squidoo for your business?

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media.

You can reach Deborah by contacting [support@rpmsuccess.com]

Creative Commons License This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Advanced Business Blogging. Full copyright is retained by RPM Success Group Inc.