Back on March 28 of 2006 I revealed in the Advanced Business Blogging post “Podcasting for Business?” a prime example of how you market with New Media. I went out on a ledge and boldly predicted that Kent and Doug from AskANinja.com would prove that New Media is one of the most powerful ways to build a massive (and active) list.

Here’s a quick update on how they’re doing, and what you can learn about online marketing with New Media and Online Persuasion from their efforts over the last year.

First, a quick revisit of my predictions for this New Media Marketing project in early 06′

In that article I stated:

The first post over at Ask A Ninja was 1/9/06, but the real consistency started with the 2/22/06 video. If they can maintain anywhere near the growth rate of their first 30-days — they’ll have a huge following before years’ end!

The 2/22/06 post (hosted with YouTube.com) showed 124 reads when I first started following their progress the first week of March. (It currently shows 218 reads, from new people visiting the archives.) But the most recent video made just three days ago has had already 1507 reads per YouTube’s stats. That’s over an 1100% growth rate, more than a 10-fold list growth in just 60-days since Ask A Ninja has been up online!

Now some may think that type of list growth may be unsustainable over the long term. But even if they can simply double their regular viewers each month, they’ll have more than 200,000 regular viewers and a huge subscriber list to promote their new movie to!

You can read the full post here: “Podcasting for Business?“

Now, here’s the update on their progress…

Since starting out last year AskANinja has:

- Redesigned their web site for a cleaner user interface

This focuses the first time visitor on what’s most important. That is emotionally connecting with the Ninja, and joining the membership side.

- Added a free and very active membership area

This builds a sense of community and creates an atmosphere where social proof is naturally built up around the AskANinja brand. Of course, it also creates a fully segmented prospect list as well.

- Created the Ninja Mart Store

T-shirts and other incidental products are offered to visitors and members. This is designed to deepen the bond with the AskANinja community, strengthen the connection with the brand, and of course — make it easier to later step members and regular viewers into bigger ticket purchases.

- Released their first DVD

This first release simply brings together back episodes of the AskANinja series. “Why would anyone pay for something they can get for free?” you may ask.

One word — convenience!

All the time consuming searching, organizing, and downloading in multiple formats has been done for the customer. They know how, where, and why their customers watch episodes, and they give them all they want in one simple package.

In terms of traffic (all generated for free) coming from this New Media Marketing effort…

… the most recent installment of AskANinja shown below has 94,169 views since being posted at 8pm 10-days ago on January 12. (* Just in the time it took to write this post the number of views jumped 165 from 94, 004 to 94,169.)

And every view promotes their new DVD. Previous to the release of the DVD the promo embedded in each episode just as powerfully (and effectively) influenced people to go the Ninja Mart Store. Awesome monetization model!

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John Paul Micek (aka "the Commando Capitalist") and his partner Deborah Cole Micek, (the Motivation M.D.) are founders of the business coaching company RPM Success Group ® Inc. With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and Deborah have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach John Paul by contacting [support@rpmsuccess.com]

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