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New Media Marketing Alert: Dabble Makes Video Search Across Multiple Platforms Simple
If you’re a New Media video connoisseur, or even if you’re just a business owner who is interested in seeing how the New Media is becoming more searchable for the average person — the beta launch of the new video search service called Dabble is great news!
If you’ve ever done keyword searches for video you know how frustrating it can be. Up until now you have had to go from YouTube to Video.Google to any one of the more than 250 video hosting services looking for what you want. Now with the beta launch of Dabble there’ll soon be just one destination when you’re searching for New Media video.
Dabble was founded by Mary Hotter and has gone through an alpha testing phase already. They’re currently in beta testing and accepting limited new members.
Dabble’s more than a New Media video search engine
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Dabble is not a hosting service, but much more than a just a video search engine.
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Unlike YouTube, Video.Google, etc., Dabble is not a video hosting service. All search results reside on their host servers. Dabble is a new search service specifically for video… but with a twist.
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Dabble not only scans through an ever expanding list of partnerships including many of the 240+ video hosting sites currently in existence. It also scans independent sources on the web as well.
Plus Dabble has an extensive social network on the backend. But it’s not just for socializing.
Dabble’s social network allows you to tag videos anywhere on the Web and add them to your Dabble account folder. Even more importantly, it also allows for extensive user input on the metadata (which will infinitely improve video searchability as more members join in.)
Dabble holds a tremendous potential for making New Media more searchable
On the consumer side it makes searching for, organizing, and sharing New Media video a snap for even the most technically challenged individuals. By adding an icon or link to your browser toolbar or favorites folder, with one click you can add a video that you’ve discovered anywhere on the web to Dabbles main database, or to your own personal New Media video folder.
You can create separate playlists within your personal Dabble folder to keep all your videos organized. The user interface is simple and easy to navigate. Sharing your playlists with friends, clients, or Associates by e-mail is a one-click effort. And it looks like plans are in the works for the ability to share your New Media video playlists on your business blog or web site (similar to Flickr.)
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Dabble means it’ll be much easier for prospects and clients to find your video podcasts and other New Media marketing videos.
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As a business blogger or a business owner marketing with New Media, Dabble is an exciting development. Where YouTube and Video.Google tend to appeal the more technologically savvy crowd, dabble has been built to be user-friendly for the general public. That means it’ll be much easier for prospects and clients to find your video podcasts and other New Media marketing videos.
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Testing the beta engine
In a few keyword tests that I ran today, the number of search results was generally lower, but seem more targeted. For example a search for the term “New Media” (without quote marks) yielded 684 results on YouTube with about a 45% relevancy of results to the keyword. On dabble the results numbered only 306, but had approximately a 65% relevancy. Pretty impressive for a search engine that just entered the beta phase!
New Media Marketing expands its reach
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Dabble is more proof that the New Media Marketplace is hard at work organizing and making the ever-growing amount of participatory media easily searchable by the average person.
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It seems that Mary Hotter and the team at Dabble have done their homework and are focused on serving the average Internet user and not just techno geeks. Good for them! Hopefully more companies will follow dabbles lead because it’s the average Joe or Jane on the street who needs tools like this to make embracing the New Media easy.
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As a business owner combining proven marketing with New Media and business blogs I could care less about new “techie” tools and services that come out, no matter how cool they are. I’m concerned with reaching our prospect audience and making it easier for them to find us. It’s simple intuitive services like Dabble that excite me. It’s tools and services like this that will bring about widespread mainstream acceptance of New Media faster.
If you’re a business owner or marketer, you should feel the same way. It’s not about you and your tech-savviness. It’s about your target audience of prospects, customers, and clients.
Grab a Dabble account and start putting it use in your search, organization, and sharing of New Media video. Even if you don’t produce any business podcasts or New Media video yourself yet, you can still build rapport and trust with your audience by sharing video you like. (Remember that online persuasion and influence is about personal connection and bonding.) Heck, if for nothing else — signing up for a Dabble account in beta will assure you of the user name you want. 
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John-Paul is a published author (Secrets of Online Persuasion, Morgan James Publishing/Ingram, Fall 2006) and weekly columnist for the Honolulu Star Bulletin. He is a New Media Marketing Consultant working with business owners and politicians to leverage online influence and persuasion for more clients, more profits, and more votes. He and his partner have developed a simple scientific code for maximizing personal performance and influence online and off-line. You can reach J.P. directly via [communicationcommando@gmail.com].
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