Blogging and New Media are about networking, buzz, and word of mouth. Scott Allen shares three good tips on leveraging your time.

Leverage and networking tips for New media marketers

Some good strategic analysis of the New Media component of Social Networking sites. Be warned, you’re entering the realm of college professors here, so prepare to navigate around the occasional incoherent babblings of self-indulgent “traditional marketing” rhetoric peppering an otherwise helpful overview.

Wharton marketing professors review of New Media and Social Networking

New media is far more powerful in its reach than the credibility-challenged and ideologically-compromised old media. Will Secretary Rumsfeld take Hugh Hewitt’s advice on leveraging blogs and the New Media?

New Media methods for reaching the “real” mainstream