Some recent blog stats from BlogPulse (an Intelliseek company) given in a press release reveal a dirty little secret about blogs and the blogosphere. It’s simple fact that’s critical for you to recognize and prepare yourself for if you’re going to be a successful business blogger.

The BlogPulse database is now tracking more than 10 million blogs. That’s a huge number and even more impressive when you realize that this number is up 700,000 from just two months ago!

That’s a real meaningful shift in the marketplace and great news for business bloggers for a number of reasons. The most important thing is that with these type of increases — developers will really start to see the business value in developing software for detailed blog analytics and RSS tracking. Something that serious business bloggers have been eagerly waiting for.

But what’s this dirty little secret buried in this report, and why is it so vital for your success with business blogging?

Well it’s not revealed in the press release itself, but rather in a post at the BlogPulse Blog Here’s the key quote related to blog activity that caught my attention:

According to our statistics, 31% are active within the last 30 days, 44% are active within the last 60 days and slightly more than half (51%) are active within the last 90 days. “Active” means a new post has been added.

Only one-third of these bloggers are posting on a monthly basis, and more than half have not posted in 90-days! That means they’re abandoned for all practical purposes. They might as well be a regular web site with that type of updating frequency. No relationship building with consumers, and certainly no benefits what-so-ever in search engine rankings.

Now as a reader of Advanced Business Blogging, you know how powerful business blogging can be for boosting your search engine rankings, online marketing, and relationship building with your clients and prospects. But what these statistics reveal is how unprepared so many bloggers are fro having a blogging strategy that lasts.

For personal bloggers, this is no big deal. But if you want to get the type of results that business blogging can generate for you then you’ve got to get serious and treat your blogging like any other operational arm of your business.

Measurable results demand a serious business blogging strategy

You would never offer a new service or product without some serious testing or training, would you? Of course not. As a successful business owner, you wouldn’t even start a new marketing campaign without investing in professional guidance, or at least market research. Your business blogging shouldn’t be any different.

You need a solid business blogging strategy before you end up like one of these statistics. And that would be a shame considering the impact that blogging can have on your business growth. Learn all you can about business blogging. Obviously AdvancedBusinessBlogging.com is a place to start learning how to business blog.

And there are many other resources for you to use in learning about blogging and the blogosphere. For instance, the book “Blog” by Hugh Hewitt gives a good overview as to why this new form of communication is so powerful and why you shouldn’t wait any longer to establish yourself as an expert in your niche.

But… when it comes time to get serious results as quickly as possible with as few costly mistakes as possible — that’s when you should consider putting some serious momentum on your side with the best professional coaching on business blogging you can get. If you’re serious about getting the type of results that business blogging can generate, the “How to Master Business Blogging” multi-media course is just the advantage you’re looking for.

John-Paul Micek
The Click-and-Mortar Business Coach
Business Owners Coaching Club
http:/www.AdvancedBusinessBlogging.com

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