A new Google Inc. blog specific search engine sifts through the Internet’s millions of frequently updated business blogs (personal blogs too :)) with astounding speed and accuracy. Google rolled out the beta version of its blog search engine on Wednesday 9/14/05 and it seems to be all you would expect from the world’s leading search engine.

A quick search using the term “marketing with business blogs” (what else would I try first?) at http://blogsearch.google.com turned up 4 entries — all blogs, and all directly related to the search term. Over at Google’s regular engine I got 155 entries, a mix of blogs and regular sites, many of which were directly related to our multi-media coaching course. And using http://technorati.com I got 59 results, again most of which directly related to the course or referring back to AdvancedBusinessBlogging.com.

What happened when I went to an open search (without parenthesis) on a more general term was even more insightful. I used the semi-generic term business blogging was pleased to find that AdvancedBusinessBlogging.com appeared in Google’s new “Related Blogs” listing at the top of search engine results.

(For a full-size screen shot, left click on the image above and it’ll open in a new window.)

That’s like a top priced Pay Per Click listing using Google Ad-words in their regular search engine! Plus — as you can see, we even had a link through to AdvancedBusinessBlogging.com AND MarketingWithBusinessBlogs.com at #8, thanks to a mention about us in the blog for the public relations firm Burson-Marstellar on their e-fluentials blog.

The same open search in Google’s main engine turned up a massive mish-mosh of 42,600,000 results. And in Technorati, the results were just as much a time-waster with 67,427 results only loosely related to the search term business blogging. And the results were provided in a non-user friendly chronological order starting with the most recent posts.

(Business coach’s note: I don’t know about you, but when I’m looking for info on the web — I’m most concerned with the relevance of the results — not the most recently published. This is the main reason I only use Technorati when searching for breaking news being published on blogs in situations such as with hurricane Katrina where the lack of balanced coverage by mainstream media is a concern. But enough on that for now, I won’t go on that rant… for now. :))

The bottom line:

1. Compared with Google’s main engine, blogsearch.google.com did a much better job of locating blog related mentions of the Marketing With Business Blogs multi-media course.

2. Google’s main engine (the undisputed digger of hidden relevancy) added more relevant links for the more specific search phrase Marketing With Business Blogs. But with the more general term business blogging Google provided an overwhelming mass of non-related content that most searchers would feel was impossible to wade through.

3. Technorati did a good job of finding the specific term “Marketing With Business Blogs” within blogs. But on all other counts, Technorati failed to live up to the accuracy of the new Marketing With Business Blogs multi-media course, especially with more common (less specific) keyword searches.

Over the coming days and months I’m sure Technorati and the other search engines will vow to add more features to their search engines with Google in the game. But busy business owners (and overwhelmed consumers) will go with what they find the easiest to use and yields the most relevant results. The Google brand with trust, familiarity, and user experience definitely holds a decided advantage with the average consumer.

A final note on business blogging and Marketing With Business Blogs

We’ve been preaching the benefits of starting and maintaining a business blog with our business coaching clients in the Business Owner’s Coaching Club and business owners in general with the Marketing With Business Blogs multi-media course. But now the benefits of taking action are becoming crystal clear for proactive business owners to see.

A new world of information is about to break wide open for mainstream society. http://blogsearch.google.com is going to launch blogging into mainstream society, that is undeniable. The only question that remains unanswered is — what are you doing to take maximum the marketing advantage this movement presents?

Early adopters of business blogging are already reaping rewards. Don’t miss this next wave of growth where the masses shift the whole market up the growth curve. If you decide to start on your own — there are plenty of tips, strategies, and free advice to get you started on this blog (including the FREE e book “21 Ways To Boost Your Business With Business Blogs” which you can download from the upper left column of this blog.)

And if you want to get a decided marketing advantage in the marketplace and beat your competitors to the top of your niche — then you should strongly consider the Marketing With Business Blogs multi-media course. With a 100% success rate and rave reviews from happy business owners, you can’t go wrong!

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


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