In scooting around this morning doing some research on business podcasting I came across a link reference from Lee over at the Common Craft blog. He references a new article from Wired magazine that highlights some interesting moves being made by Infinity Broadcasting, and here’s how you can join in to benefit.

Infinity with over 180 stations across the nation, is stepping into the business die of podcasting full force. They’re going to be taking one of their LA stations and converting it to 100% listener-submitted content. The station will be renamed KYOURadio. You can read the full article at over at Wired Magazine.

Here’s how to join in and benefit with your business podcast

As a business podcaster you should submit your digital audio files for broadcast consideration by way of the KYOURadio.com web site. It’s quick and easy to do! I just went through the process and it took under 15-minutes. If you have some podcasts already published, you can register and upload the audio file from the podcast you’d like to submit for consideration just as quickly.

I think this is brilliant idea, and incorporating advertising right from the start will obviously allow Infinity to monetize this right from the start. Something to keep an eye on. If this is even mildly successful, it will provide a great case study for others to follow and expand on.

John-Paul Micek
The Click-and-Mortar Business Coach
Business Owners Coaching Club
http:/www.AdvancedBusinessBlogging.com

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