Have you ever wished you could quickly and painlessly transform all that great content on your business blog into a book? Think of the possibilities!

• A free book that you distribute to your current clients, customers, or prospects to boost your credibility and positioning as a respected authority.
• An orientation overview for new clients when they come on board.
• A book that you sell for general exposure, niche positioning, or for pure profit!

Well now there’s an elegant solution that will help you quickly meet these goals and more. It’s called Blogbinders And this could be the tool you’ve been looking for to transform your strategically structured and well crafted business blog to book and make it a major component of your marketing.

So how does Blogbinder work?

The folks over at Blogbinders have done a terrific job in creating an easy to use, intuitive interface for busy business owners running popular business blogs. In six simple steps you can turn your blog into a printed book with the choice of three different bindings.

Step One: You provide basic information about your blog account and Blogbinder’s automated program downloads your blog content as directed. The Blogbinder application strips out any images and HTML formatting at this point, so you are left with the basic written text from your blog entries. Subjects, dates and carriage returns are maintained. In reviewing the procedure at Blogbinder I was able to control the download of content from different time periods, private or public entries (or both), and of course — select content from our various business and personal blogs. Data from each parameter set is stored separately so you can access them later when you put your book together.

Once the content you want is downloaded from your business blog, you’re ready to get started with you actual book creation. Blogbinder has a “Make a Book wizard” that guides you through the entire process. Let’s take a quick look at the rest of the steps…

Step Two: In this step you choose your the size format you’d like and one choose from one of three types of binding.

Step Three: Next, you design your cover. You can upload graphics or images very easily with the “browse” function of the wizard. You can even upload your own custom designed cover if you like.

Step Four: Choose your font style to create the book style you’d like to present.

Step Five: Title your book, enter your introduction copy, and epilog copy.

Step Six: View your proof (as a PDF) and approve your book. All the organizational aspects like page numbers, page headers, section dividers, a colophon, your introduction and epilog, and even a table of contents are added automatically! Once you’ve reviewed your proof, you can continue to make changes and review more, or you can approve and order the book.

That’s it — you’re done! The finished product is remarkable considering the simplicity of the process. Right down to the last detail your book will have a professional presentation that most people will not be able to decipher from a custom print shop. You can even put an image and a synopsis on the back cover of your book.

When you’re done transforming your business blog into the book you envisioned, you can buy as many copies of your book as you want. The link you’ll get sent can be used to order additional copies of your book in the future.

If you’ve developed and have been following a solid business blogging strategy, and your content has been getting rave reviews — it may be time for you to consider binding up your content with Blogbinder, and becoming a published author!

Please let us know what you think of Blogbinder after trying them out. We can all learn from each other’s experience.

Enjoy!John-Paul Micek is a contributing partner in the only multi-media course that truly coaches business owners how to integrate business blogging for more traffic, more clients, and more profits — How to Master Business Blogging.

He’s a weekly columnist for the business section of the Honoulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by by business owners around the world thanks to members of the Business Owners Coaching Club.


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