How Blogs Are Outperforming Web Sites for Small Business Owners
Part five of a five-part series

There are some important differences between a business blog and a typical, static Web site. Here are just 10 ways that blogs differ from static web sites:

· With a few simple strategies, search engine spiders will crawl and index your business blog in as little as 24 hours after a new post.

· Targeting and getting high rankings for your keyword phrases is faster and easier than with a regular web site.

· A traditional Webmaster is not required for ongoing maintenance.

· You can publish directly to the web straight from your computer.

· You can easily make changes to content with instant updates and minimal effort.

· FTP isn’t required to transfer files to your server.

· There is no HTML or other coding for you to learn.

· Your site content is automatically archived chronologically by category making it a keyword dense, information packed source to attact search engine spiders and human visitors alike.

· You can allow comments from visitors to your blog and get public feedback to your articles.

· You get RSS feed integration in your blog allowing other people and Web sites to instantly receive your content through news readers, aggregators, and blog directories.

Blog software

Blog software performs just like Web-site software. They are both used for hosting linked-content sites or Webs. And just like Web-site software, blog software will run across the major computer operating systems such as Windows, Linux and UNIX.

There are tools that you can install on your desktop PC that will aid in publishing. However, just remember that the blog software that hosts or holds your content runs on a server just like a Web site.

Blog hosting

You can install and set up a business blog on your own server with downloadable blog software which allows you to manage the technical details yourself (like WordPress). You can also open a hosted account with a blog service provider and have them handle the technical details while you focus on publishing ((BlogHarbor).

In either case, you have both free and fee-based options available to you. Again, this is just like Web hosting.
One of the most powerful features of a blog is the Blog Post.

Your business blog content

Your blog posts contain your instant content and are the source of the frequent updates for your blog. The Post is at the center of what traditional blogging is all about. Without a post you do not really have a blog. Another way to think of your blog post is to think of the articles and content you publish. Each body of information is a post or article.

Your post contains your instant update. A blog post is also considered an entry, or item, within your blog. Your posts or articles are published in reverse chronology so that the most recent article that is published is listed first or most prominently on the page.

To learn more tips, tactics, and strategies for advanced business blogging — subscribe to the RSS feed for this blog, or download the free 45-page ebook 21 Ways to Boost Your Bottom Line Using Business Blogs)

John-Paul Micek is a contributing partner in the only multi-media course that truly coaches business owners how to integrate business blogging for more traffic, more clients, and more profits — Marketing With Business Blogs.

He’s a published author and weekly columnist for the business section of the Honoulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by by business owners around the world thanks to members of the Business Owners Coaching Club.


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