Good news for business bloggers using podcasts and video. According to eMarketer, there’s an ever growing audience to engage and connect with. Their recent Worldwide Online Access report estimates that one billion people will have access this year, with 250 million households having broadband access.

eMarketer defines users as accessing the web at least once per week.

Podcasting and video blogging will gain a wider audience with broadband’s growth. What’s interesting is seeing where the greatest broadband growth is happening:

Living here in Hawaii, it’s no surprise that the highest percentage of broadband households (40%) is in the Asia-Pacific region. I’m amazed at how “wired” Japanese and Chinese/Taiwanese tourists are when they visit here. They love being connected so much that Honolulu is currently developing a city wide wireless network, starting with Waikiki.

With more and more people coming online, that not only means that the pool of ‘heavier’ internet users will increase. It means more specifically that the online audience for your niche or industry will increase as well.

A rising tide lifts all boats … if your boat is in the water. The growth of broadband is terrific news. But what’s more important is what you’re going to do with your awareness of this trend. What are you doing to be found by and engage those new customers? And how are you adapting and marketing with the New Media?

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs™.

John-Paul is a published author and weekly columnist for the Honolulu Star Bulletin. As a Business Coach he helps small business owners market, manage, and sell more with self-influence and persuasion. You can reach J.P. directly via [communicationcommando@gmail.com].