Want your business blog and New Media Marketing to work hard for you?

Well, one of the most important things you can do to get the customers and cash you want using any type of online marketing is to use the right keywords. Keywords that people are already using to find the solutions and services you have to offer.

Yes! Marketing with New Media tools like business blogs, podcasts, tagging, and social networking sites like MySpace allows you to build rapport, branding, and trust like no other online marketing method.

But, let’s face it. If you’re a small business owner, network marketer, or sales professional and you want to attract the most new prospects possible, the easiest way possible — that starts with top search rankings. New Media and blog optimization hinge on keywords just like any other type of online marketing.

Free tools to help select killer keywords for your business blog and New Media Marketing

Three tools for a three-dimensional approach…

1. Overture’s free keyword research tool

Now a Yahoo! company, Overture is a search marketing service (similar to Google’s AdWords). This free tool is designed to help advertisers select keywords for their Pay Per Click (PPC) campaigns. But it’s a good tool to help optimize your New Media Marketing too by seeing what keywords are popular in paid listings.

Go to keyword selection tool #1

2. WordTracker’s new keyword selection tool

If you’re a coaching client or in the live BLOG 360 coaching program, you know WordTracker is our favorite tool for doing in-depth keyword research. Only hitch is, it’s not a free service.

Well now WordTracker has released a free keyword selection tool. The results in the tests we ran are quite different than what you’ll get in Overture, which means you’ll get a wider spectrum of top keywords to use in your business blogging and New Media Marketing.

Try out keyword selection tool #2

3. Keyword Fisher

A totally different twist here with this tool. Where Overture and WordTracker’s free keyword selection tools focus on terms people are searching for, Keyword Fisher collects the keywords your competition is focusing on and tallies them up for you in a report.

Once data collection is complete you’ll have a comprehensive list of keywords and phrases that your competitors have spent their time and money to research!

Now this is not always the most accurate way to select killer keywords for yourself. But it is valuable because it allows you to look at your keyword list from another angle. At the very least, it opens your eyes to other possibilities to test.

Start fishing free here with keyword selection tool #3

And if you’ve found another free keyword selection tool that helps optimize your business blogging and New Media Marketing — share them in a comment below!

Enjoy!

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach Deborah by contacting [support@rpmsuccess.com]

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