Marketing with New Media is more than business blogging. Much more! But what’s a busy business person like you supposed to do if you aren’t ready to start Podcasting. Or what if you just don’t have the time to create Podcasts as a New Media marketing channel. Well, there are ways for you to stop missing out on exposure to tens of millions of people.

Have you seen pictures of the Parthenon in Greece? Built 400 years before Christ, it still stands today. Have you ever thought how that’s possible? How a structure can stand for over 2400 years? It’s a testament to the wise combination of engineering, materials, and strategy.

Like the Parthenon, your New Media Marketing strategy has major and minor pillars. (or it should! )

Four New Media Marketing Pillars

The four main pillars are; blogs, Podcasts, social networks, and online video. And each of these has numerous supporting pillars as well.

The point is, if you fell for the hype that you can throw up a blog for your business and you’re going to gather a Tribe of raving fans who are hungry for your products or services — you probably already realize that you’re in for major disappointment.

When you create a New Media Marketing strategy using multiple pillars you’ve got stability. And you’ve got multiple channels to gather a Tribe on your front lawn.

Audio Podcasting — essentially creating your own online radio station — is a main pillar for two reasons.

The practical; people don’t want to sit in front of their computer all day.

The psychological; a large percentage of people prefer to listen instead of reading or watching. Fail to provide them the channel they prefer and you’ll fail to keep them around.

Podcasting made easy

Now, if you want to succeed in maximizing the reach of your message without creating a persona and shtick for your Podcast — you can auto-Podcast. It’s simple and completely painless.

All you need is (more…)

There’ a cool new player on the video sharing scene, and their model is a welcome addition to the New Media Marketing mix. Business owners, network marketers, and other sales professionals are getting more and more tools to make their online marketing and list building efforts easier and more profitable too!

Revver is one of those new New Media Marketing tools…

Revver is not as “social network” oriented as YouTube. But they are much more focused on making Marketing with New Media video a snap.

You not only get to host and share your videos for free. You also make money with a unique content relevant ad-matching program. Revver pairs your video with a targeted advertisement, then splits the ad revenue with you 50/50.

And even if you just find and share videos using Revver, you make money too!

Check Revver out as a compliment to YouTube. Both have their benefits, and bottom line — when you’re marketing with New Media to get more customers and cash online, tracking the buzz and the dollars is the only way to determine what’s best for you and your business.

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach Deborah by contacting [support@rpmsuccess.com]

	This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Advanced Business Blogging. Full copyright is retained by RPM Success Group Inc.

The folks over at Creative Commons have a great Legal Guide that covers the basics of the business of podcasting. Not like hiring an attorney, but at least it’s enough to help the major New Media waterways of podcasting.

Last Thursday’s FREE business blogging TeleClass hosted by the Business Owner’s Journal and powered by the Business Owners Coaching Club was a BIG hit. On Thursday the 22nd we shared part 1 of the business podcast coaching session .

Now, today we have part 2 courtesy of the Business Owner’s Blog — posted here for your convenience.

Whether you’re new to business blogging or you’re blogging for your business with little results — this two-part podcast for business owners will reveal the core secrets to the successful integration of business blogging, business podcasts, and RSS into your overall marketing strategy.

With what you’ll learn in this two-part podcast you’ll have a huge jump-start on your competitors. And you’ll have a decided advantage over the vast majority of business bloggers struggling to get it right on their own.

Don’t miss out!

Listen to PART 2 of Boosting Business With Business Blogs on your MP3 player or desktop via the MP3 enclosure (a true business podcast.)

Or if you’re new to business blogging and business podcasting — listen online using the easy to operate buttons below.

Are you a business owner or a professional who would like to have everything at your disposal to start reaping the rewards of effective business blogging in a matter of weeks - instead of stumbling through hundreds of hours and thousands of dollars in needless trial-and-error?

Then no matter what your experience level of business blogging — Marketing With Business Blogs is the competitive advantage you need. Check out the limited special that’s now being offered.

Just click on the manual below…

Enjoy!

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.

Play Now:

 Standard Podcast: Play Now | Play in Popup | Download

Today’s FREE business blogging TeleClass hosted by the Business Owner’s Journal and powered by the Business Owners Coaching Club was a hit. Whether you’re new to business blogging or you’re blogging for your business with little results — this two-part podcast for business owners will reveal the core secrets to the successful integration of business blogging, business podcasts, and RSS into your overall marketing strategy.

With what you’ll learn in this two-part podcast you’ll have a huge jump-start on your competitors. And you’ll have a decided advantage over the vast majority of business bloggers struggling to get it right on their own.

Don’t miss out!

Listen to part 1 of Boosting Business With Business Blogs on your MP3 player or desktop via the MP3 enclosure (a true business podcast.)

Or if you’re new to business blogging and business podcasting — listen online using the easy to operate buttons below.

Are you a business owner or a professional who would like to have everything at your disposal to start reaping the rewards of effective business blogging in a matter of weeks - instead of stumbling through hundreds of hours and thousands of dollars in needless trial-and-error?

Then no matter what your experience level of business blogging — Marketing With Business Blogs is the competitive advantage you need. Check out the limited special that’s now being offered.

Just click on the manual below…

Enjoy!

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.

Play Now:

 Standard Podcast: Play Now | Play in Popup | Download

If your business blog is still 100% written word you’re missing out on an entirely new level of interaction with your target audience. Business podcasts and video are an outstanding way to deepen your relationship with prospects and clients.

If you’re already using podcasts to maximize your marketing inside and outside your business blog — then congratulations. You’re probably a leader in your niche already.

As you gain more experience with podcast production though, you’ll probably get to the point where you want to add music to your show without violating copyright laws. Until just recently good music for jazzing up your business podcasts has been hard to come by.

Now there are some great resources available to you for what’s called “royalty free music.” (That’s music you can freely use in your podcasts and other audio productions.) Here are what we consider the top three sources:

http://www.instantroyaltyfreemusic.com/

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http://musicbakery.com/

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http://music.podshow.com/

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Remember that your business blog is simply a conduit. You can communicate with the written word, images, audio (business podcasts), and video (v-blogging.) Get creative and imagine all the multi-dimensional ways you can maximize your marketing using your business blog as the basis.

Enjoy!

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.

If you’re a small business owner looking for music you can use to make your free business podcast sound more professional, this is a business blogging resource you’ll love! New tech Podcaster from Philly, Mike, from the Mike Tech Show had a really kewl song on his new podcast on tech where he shares great tons of free resources for podcasting.

The song was called “goodbye beautiful day“, and I couldn’t help but play it over and over, after listening to several of his podcasts, many of which were live from the Trenton Computer Festival but more importantly, he replied back to my comment on his blog to share where he downloaded the free podcast song from.

Mike shared the resource he got the free music download where you can get Pod Safe music for your podcast.

Garageband.com is the place where you can listen to songs, review the songs, post your songs, or download songs.

Another free podcast resource he shared from his new podcast is for people who want to find sounds for your podcast to entertain while you educate your podcast listeners (aka - your audience).

Here’s what Mike shared about Pod Safe music:

“Here’s the scoop, if the artist has the song to download, you can play it, copy it, just not make a profit from it. We call that, “POD SAFE”, free from the wrath of the RIAA.”

So enjoy downloading free songs from GarageBand and be sure to adhere to the rules, and you’ll be Edu-Taining in no time!

Also be sure to check out and subscribe to Mike Tech’s new Mike Tech Show which also serves as his blog, where he’ll continue to share technology and computer podcast discussing cool sites, software, tips and tricks that will make you more productive at home and work.

Coach Deb
BusinessOwnersJournal.com

PS: Too funny about the blogging and podcasting world. Mike lives not too far from where I used to live back in New Jersey, but apparently, I had to move 6,000 miles away to Hawaii in order to connect with him. Small world the podcast community and blogosphere has created for all of us! Small world indeed…

Those of you who have Tivo for cable or a digital video recorder for your satellite know how convenient it is to watch what you want, when you want — with no commercials and no interruptions. Podcasting is similar in that it’s time delayed and on demand delivery of audio.

Although the spectrum of content is nowhere near what it is through satellite or cable services, that’s only a temporary situation. Podcasting is another client centric technology that puts the consumer in control.

If you’ve followed the videos and setting up your RSS reader and aggregator (you have taken that first step haven’t you ) — you know how they work. You subscribe to a set of feeds, categorize and sort them, and then can conveniently view the new stuff from all of the feeds together, or each feed separately. And if you’re using FeedDemon, you can even create your own fully customized online newspaper.

Well podcasting works the same way, up with one BIG exception. Instead of reading the new content on a computer screen, you listen to the new content on your MP3 player.

Picture your software as being your audio subscription manager, where any feeds that you subscribe to our regularly check for updates and downloaded to your computer or player directly.

There are a lot of software options available right now, but that’s going to be taking off very quickly as podcasting rapidly gains popularity. It won’t be long until you have some really good software options to choose from.

And I can guarantee you that in the not so distant future, top radio shows like Rush Limbaugh and National Public Radio will be available this way.

As I keep reminding you, this is a point in time that presents a ground-floor opportunity for you to establish yourself as a niche expert (or possibly even a national or international expert ) using business blogging as a major tool.

As with the regular RSS feeds, you first step is to become a consumer. In future upcoming articles I’ll be sharing more details on podcasting and coaching you how to get started. Make sure you’re subscribed to our feed so you don’t miss any updates our coaching articles.

John-Paul Micek
Click-and-Mortar Coach
Business Owners Coaching Club
http:/www.AdvancedBusinessBlogging.com