If it weren’t for New Media, you’d never hear about this. For years we’ve been carpet bombed with warnings of impending doom due to global warming induced by human beings. Fear, fanaticism, and mass media terror have been the result. But what if what we’re being force fed were not only inaccurate, but actually lies and distortions?

The film “The Great Global Warming Swindle“, originally aired on BBC, now is distributed using the New Media Channel Google Video. It lays out the case that it is not CO2 emissions that are causing global warming, but actually the reverse that is true. The film makers show that the “scientific data” presented by Al Gore in his film “An Inconvenient Truth” is quite possibly science fiction.

In the film The Great Global Warming Swindle, you will not find emotional manipulation or fear tactics. I was surprised by the relative calm and matter-of-fact attitude of the people who were interviewed. Especially when compared side-by-side with “An Inconvenient Truth.”

Independent thinking individuals like you will notice the same thing. As afficianado of New Media Marketing this should be no surprise since you know that emotion is the main driver behind persuasion, online and offline.

The full movie

The the full length film is split into 8-parts on YouTube. Each part is about 9-minutes. (Note: The single, full length video that was on Google video has vanished so I’ve updated the links with the series from YouTube.)

Here’s part one:

The Great Global Warming Swindle - Part 2

The Great Global Warming Swindle - Part 3

The Great Global Warming Swindle - Part 4

The Great Global Warming Swindle - Part 5

The Great Global Warming Swindle - Part 6

The Great Global Warming Swindle - Part 7

The Great Global Warming Swindle - Part 8

Final thoughts

Nearly every day we’re told that WE are the cause of global warming. But you’re intelligent enough to know that the mass media, politicians, and special interest groups rely on tragedies and horrible events to get your attention.

So knowing that, is it possible that what we’re being fed as “scientific fact”, is really science fiction? And is it possible that the proselytizing of the global warming “message” is really promoted by those groups who benefit most monetarily and politically?

It’s up to you to decide. Will you be swept up in a mass movement? Or will you think for yourself? I have faith that you will chose the later.

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]

Ok, I’m back on track now with my New Media Mindfreak for Friday’s. Now, jsut a reminder. Not every one of these will “appear” to apply to marketing with New Media. But these Mindfreaks will always use some type of New Media. And there will always be a way, if you look hard enough, to imagine how these funnny, freaky, or jsut wacked out things could be used for branding or promotion.

Here’s this week’s New Media Mindfreak. I didn’t think it was real at first, but after replaying it a half a dozen times — it sure looks that way to me.

Granny’s got some power behind her swing huh!?

Think it’s for real?

What about how this New Media video could be used to market? Maybe not your biz, but what could it be used for? Mindfreak exercises build your money-making muscles, so think! (and share!)

Make it a ‘freakin’ good weekend!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]

The movie “The Secret” broke onto the world stage as an online video. Now, it would be a stretch to say that the promoters of The Secret used a New Media campaign to transform an online movie into a mass movement (actually, it would be a lie.) But where the real linkage to marketing with New Media is clear is dealing with something more subversive (and much more effective) than the communication channel being used.

The first thing to note about marketing The Secret is that the Three P’s of New Media Marketing (People, Participation, and Persuasion) were used very effectively to draw in minds open to the message of the movie. The Three P’s as laid out in Secrets of Online Persuasion created online and offline buzz that could not have been equaled even with the full power of the New Media Marketplace being employed intentionally.

Secondly, on the more practical side — New Media channels were used quite effectively to spread the gospel of “The Secret.”

But neither of those points is close to being a New Media Mindfreak. The reason is a little deeper this week.

I chose The Secret as the subject of this week’s New Media Mindfreak because of what you can learn about mass manipulation and pervasive persuasion. Two tools you can use as you market online with New Media, and off-line, face-to-face and belly-to-belly.

Our good friend and mentor Dave Lakhani along with Kevin Hogan, Blair Warren, and Pastor Dr. Bob Beverly break down the persuasion strategies used to package and propagandize The Secret. They reveal the truth behind The Secret, and in doing so, they reveal secrets you can use yourself.

You’ll learn how you can protect yourself against such propaganda.

And you’ll learn persuasion and psychological strategies that you can apply directly in your New Media Marketing.

Whether you’re a “true believer” in The Secret or not, what you’ll learn from these persuasion experts will open your eyes to what’s going on right in front of us each and every day.

Download the truth behind The Secret audio for free here. (You can left click to play in a seperate window. But since this is a two hour round table packed with practical insights and strategies, I suggest you right click and ’save as’ to save to your computer.)

Listen to it. Learn, laugh, and profit from it.

And make it a freakin good weekend!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and his partner Deborah Micek have created a simple scientific system that puts you in control of your performance, persuasion, and profits in any situation in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in communication, motivation, and and Self Influence™. Experts in Marketing with New Media, their latest book ‘Secrets Of Online Persuasion’ is the definitive guide for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach John Paul by contacting [support@rpmsuccess.com]

OK, I admit this video is not New Media marketing in and of itself. But the band Mute Math has rocketed to a level of fame and adoration that usually takes years to build. They’ve done that, and maximized profitability, using New Media like YouTube, blogs, and MySpace to gather a Tirbe of raving fans around themselves.

Besides, this video is just freakin cool! And for New Media Mindfreak Friday, what could be better?! Watch and try to figure out how they shot this video. (The method is NOT what it appears.)

Check out how the band is using New Media to market, promote, and brand themselves at MySpace/mutemath. Do a mindfreak on yourself and try to ID the five key New Media marketing strategies you can use in your business.

BTW — if you do a search in Google for “Mute Math” you’ll find that four oout of the top five spots out of 1.1 million pages are all New Media sources. Hmmmmmm, something to think about.

Now go make it a freakin good weekend!