New Media Marketing Case Studies


24 Jul 2007 04:07 am

We’re honored to be the judges for the 14th and final week for the Active Rain Real Estate Network’s Project Blogger contest.

We’ve compiled nearly an hour of video, packed with New Media Marketing coaching and Tribal Seduction strategies.

PLUS, we’ve even had transcripts created for you of the videos.

It’s all at our new site which is the replacement and upgrade for AdvancedBusinessBlogging.com — “Tribal Seduction™: The Naked Truth On Marketing with New Media.”

Filed Under: Marketing with New Media& !Online Persuasion& New Media Marketing Case Studies
15 Jun 2007 06:06 pm

Are you into Smooth Jazz like me? My buddy Mike Stewart is doing a New Media Marketing case study using his new album to show the music industry just how powerful marketing with blogs, podcasts, social networks and all Web 2.0.

The case study?

To get as much radio play and chart in Billboard Magazine. Mike and his partner are giving away $150 of professional royalty free music to use in your podcasts or Google audio ads when you purchase their CD or the album on MP3.

The music is cool (and top quality,) and the results of the New Media Marketing case study is going to be interesting. I’ll be sure to get the results from Mike and share them with you!

Go grab the album and your $150 in royalty free music over at http://www.michaelandmike.com/special/.

You can listen to all the tracks before buying. :)


John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]

Filed Under: Blogging for Offline Impact& Marketing with Podcasts& Marketing with New Media& New Media Marketing Case Studies
13 Apr 2007 05:36 pm

OK, I admit this video is not New Media marketing in and of itself. But the band Mute Math has rocketed to a level of fame and adoration that usually takes years to build. They’ve done that, and maximized profitability, using New Media like YouTube, blogs, and MySpace to gather a Tirbe of raving fans around themselves.

Besides, this video is just freakin cool! And for New Media Mindfreak Friday, what could be better?! Watch and try to figure out how they shot this video. (The method is NOT what it appears.)

Check out how the band is using New Media to market, promote, and brand themselves at MySpace/mutemath. Do a mindfreak on yourself and try to ID the five key New Media marketing strategies you can use in your business.

BTW — if you do a search in Google for “Mute Math” you’ll find that four oout of the top five spots out of 1.1 million pages are all New Media sources. Hmmmmmm, something to think about.

Now go make it a freakin good weekend! :)

Filed Under: New Media Marketing 101& New Media Marketing Case Studies& New Media Mindfreak
03 Apr 2007 09:05 pm

OK, let me warn you right off the bat here. If you’re expecting to read some New Media Marketing puff piece parroting what every blog and New Media evangelist out there is saying about Michael Eisner’s new deal with MySpace, to paraphrase Tony Soprano — fogettaboutit! But you will learn how to make the big bucks!

Eisner partnering with MySpace to promote his “Prom Queen” mystery series does not mean he has drunk the New Media koolaide. He’s just a smart businessman. It’s that simple.

new media: Eisner marketing with MySpace

If you had over 160 million viewers, of which half are your ideal audience, wouldn’t you make sure you and your brand were seen there? Of course! It’s common sense.

Yet I’ve seen so much crap slung out there by entrepreneurially illiterate morons that I feel like (more…)

Filed Under: New Media Marketing 101& !Online Persuasion& New Media Marketing Case Studies

 



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