So how do you cut through the noise and get your message heard?

How do you reach and connect with thousands of people to win their hearts, minds, and pocketbooks?

The answer lies in avoiding the most common mistake being made marketing online today…

Focus on marketing with New Media, NOT on New Media itself

Success marketing today online is NOT about blogging for business, podcasts, social networks, or half dozen other New Media technologies. In fact, the focus on technology is why most of the people you see jumping into this new online marketplace are failing.

There’s something much more important than technology that is causing this New Media Marketplace to grow by leaps and bounds day after day. The truth is that the foundation for the explosive growth we’re seeing can be expressed three simple words:

People
Participation
Persuasion

Business owners and marketers who stay focused on these three simple words as guideposts will leave their competitors gasping for air, reaching for their oxygen masks as they try to catch up. The reason why is simple…

The line between online and off-line communication has blurred!

In the next installment we’ll share why!

Don’t want to wait? Just click the image below now!

Copyright RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Commando Capitalist” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 9,400 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [commandocapitalist@gmail.com].

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It all started October 1st, 2001 at Newark Airport. Normally bustling with thousands of travelers, the airport was half empty. The dozens of National Guard troops armed with M16 assault rifles was strangely unsettling and comforting at the same time.

I had just sold two successful businesses, and Deborah had left her secure executive position to start a new life. Now just weeks after 9/11, we were on a plane moving from our home state of NJ to the most remote island chain in the world — Hawaii.

We faced a lot of challenges in that transition. Moving 5000-miles to a place where we had no family and no friends. The sad fact that both of our much-loved dogs died as a result of the move. Starting another brand new business from scratch. PHEW!!!

But what was even more of a challenge than all those things was marketing our new international business coaching company almost solely online from the middle of the Pacific. It’s something that for me personally was an especially painful and frustrating challenge, even with 25-years of experience marketing and selling over $30-million dollars offline services.

I was frustrated with the fact that I was unable to use the skills and talents I had worked hard to develop. I knew from my success offline that I had the ability to influence people and persuade them to take action on win-win decisions. But I couldn’t get that to translate online to help market our new business.

Have you ever experienced a similar frustration, knowing you have the skills and talents to win in one environment, but feeling completely lost in another? Have you ever wondered why it seems so difficult to connect and build rapport with people the way you do naturally off-line? It’s a gnawing feeling to know you can develop great relationships with your friends, family, and customers in the “real world,” yet not be able to get those same results online.

To be fair, up until about 2004 that failure to really connect with prospects and customers online wasn’t anyone’s fault. Even the internet marketing experts were only working with what they had. With the exception of email, the Internet was just a passive one-way communication channel.

But just over two years ago something changed all that…

Something that began as a small tidal surge has now become a Tsunami of transformation sweeping both online and offline culture.

* New Media powerhouses like MySpace, iTunes, and YouTube have attracted hundreds of millions of people eager to connect, participate, and buy (MySpace has gone from 129 million members to 170 million+ in the last four months alone!)

* New Media channels such as blogs, podcasts, and social networks are disrupting power structures that have been entrenched for centuries. The old media industries of TV, radio and print have been turned on their head.

* But most importantly — New Media has changed the way people live their lives. And because of that fact, the rules of how you effectively reach and win over cheering crowds of new customers have been radically redefined.

While New Media was in it’s infancy many marketers and business people ignored all the activity as tech-inspired hype. But because we were desperate to find a better way to market online, Deb and I saw something different. We saw power, momentum, and limitless opportunities for business owners and marketers that approached New Media strategically.

If you’re going to be like the hundreds of successful a small business owners, sales professionals, and marketers we’ve coached to make money using New Media; it’s crucial that you understand the new cultural landscape that New Media has created. Today’s New Media consumer will not tolerate interruption marketing and they abhor traditional advertising.

In the next installment you’ll learn why.

Copyright RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Commando Capitalist” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 9,400 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [commandocapitalist@gmail.com].

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Discover the Secrets to Putting the Power of Blogs, Podcasts, Social Networks, and the Entire New Media Marketplace to Work Promoting Your Business

Deb and I will be on a business cruise to Mexico and visiting friends in California for the next two weeks, so while we’re on the road my assistant Dawn will be running this multi-part series all about the ‘Secrets of Marketing With New Media’ home study course due for release in March.

In this series we’ll review how this comprehensive home study course will help you:

** Generate more targeted traffic to all your Web sites

** Identify new customers and hidden niche markets hungry for your products and services

** Build a laser-targeted prospect list that’s up to 330% more responsive

** Automate your prospect and customer contact without getting blocked

** Increase search engine rankings

** How to use New Media to sell your own products and services, or promote affiliate products

** Create your own instant multimedia syndication empire that runs on “single button simplicity”

** Connect-with, influence, and persuade people online (honestly and ethically)

** Bypass people’s subconscious filters to create instant rapport, trust, and increased sales

** And much more!

Watch for the next installment to learn how the BLOGinteractive 360 system and the Secrets of Marketing With New Media course came about.

Copyright RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Commando Capitalist” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 9,400 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [commandocapitalist@gmail.com].

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First off… Happy New Years to you and yours! Deb and I wish you a healthy, wealthy and life-changing 2007!

Marketing online with New Media tools like blogs, podcasts, and social networks is really powerful for conversion and list-building. But “old media” is still effective for attracting surging streams of quality leads and qualified traffic to your site.

Radio is one of those “old media” tools that really does the trick. And we’ve got a New Year’s gift to help you harness the power of radio to boost your New Media Marketing results.

Start to combine the list-building and conversion power of New Media Marketing with the mass attraction power of "old media" — for FREE! Here’s how…

Our good friend and media coach Wayne Kelly wants to give you his $24 eBook “Insider Secrets to Radio Interviews” for FREE! Wayne is a Top 40 Radio DJ. He and his partner in crime (Jane) host Canada’s leading morning drive time show.

Wayne’s got a lifetime of experience and connections all across North America.He’s interviewed celebrities from Dr. Phil McGraw, Robert Allen, Mark Victor Hansen, Lionel Richie, Richard Simmons, Survivor & American Idol contestants and the list goes on.

He has a HUGE heart, and is passionate about helping Business Owners, authors, professionals, and niche specialists get free radio or print publicity. And he is practical in helping you boost your credibility, expert-status, and profits.

The reason Wayne is offering this eBook for free is because he gets pitched all day long by people who have no idea how badly they’re blowing it for themselves when trying to get media and publicity. And because of that these business owners, authors, and specialists are losing out on the magnetic power of radio.

“Insider Secrets to Radio Interviews” is your first step in becoming (more…)

Optimizing your business blog to boost your page rank and search engine rankings is much simpler that you think. The foundation is developing legitimate authority content that others find relevant. On the other hand, discovering how Google determines those primary contributors of search ranking are what remain a black box for most business bloggers, owners, and marketers. But here’s something that will help.

Many experts in the search engine optimization and search engine marketing arena believe Google has derived their primary algorithm from a document titled, “Hilltop: A Search Engine based on Expert Documents.”

As someone using business blogs and other New Media to market, this paper will be a great help — both practically and as motivation. You’re on the right track! Here’s just a brief excerpt of why:

“… our technique is a dynamic one and considers connectivity in a graph specifically about the query topic. Hence, it can evaluate relevance of content from the point of view of the community of authors interested in the query topic. Unlike Topic Distillation we enumerate and consider all good experts on the subject and correspondingly all good target pages on the subject. In order to find the most relevant experts we use a custom keyword-based approach, focusing only on the text that best captures the domain of expertise (the document title, section headings and hyperlink anchor-text). Then, in following links, we boost the score of those targets whose qualifying text best matches the query. Thus, by combining content and connectivity analysis, we are both more comprehensive and more precise.”
(Emphasis added.)

The authors Bharat and Mihaila define the roots of optimization for top search engine rankings, and why business blogging, podcasting, and other New Media marketing methods are the key to success. This paper clearly shows why Google has degraded reciprocal links and old school optimization, and embraced New Media and “live” content such as business blogs deliver. It was no mistake.

If you’re serious about optimizing your business blog and getting the most out of your New Media Marketing — read the Hilltop paper. You’ll get a thorough understanding of what Google sees as requirements for top ranking.

Then check out the in-depth review below in the resource section from Atul Gupta at CWD.DK, Implications of Hilltop Algorithm: How will it affect your site ranking? This is a timeless detailed breakdown on the key areas of the Hilltop paper.

The rules of ranking have changed significantly and now favor authority sites. Now’s the time to shift your approach to achieving top search engine rankings and the targeted traffic that brings.

Happy business blog optimization! I’m off to pack for our speaking tour in Australia… (More on that in my next post. If I take any more time tonight I’ll be looking for a new business partner tomorrow AM when I leave for the airport. )

Enjoy!

New Media Marketing Reference Links For This Article:

Hilltop: A Search Engine based on Expert Documents

Implications of Hilltop Algorithm: How will it affect your site ranking?

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 8,500 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].

Is your business blogging and New Media Marketing ready for the next big move of the New Media Marketplace? After checking some of our standard sites against the new .MOBI mobile compatibility, I know we’re not. But we’ve taken the first steps to be road ready with our key marketing and membership sites, and I’ll share the first simple steps you can take too.

The fact is that there are four times as many mobile phones on the planet as there are computers. And the new generation of mobile devices are making mobile Web access simple and painless. Any savvy business owner or marketer will quickly see the huge opportunity looming on the horizon.

Breaking free from the PC

People want to escape being chained to their desktop or laptops. And they want their content to be accessible at the same time. Yes — we all want our cake and be able to eat it too! And with today’s new mobile devices there’s no reason why people shouldn’t get what they want.

The only challenge with accessing business blogs, New Media, or any other type of web content is the way it appears on mobile devices. Cumbersome at best. Illegible, unusable, and utterly frustrating at it’s worst.

Enter the .MOBI top level domain and new mobile standards

The new suffix was approved by ICANN in July 06′, and open registration started on September 26th. The idea behind the new suffix is that consumers will be able to recognize Web sites and business blogs that are specially designed for use by mobile phones by the new “.MOBI” suffix.

Why a new top level domain suffix?

Where other suffixes (.tv, .biz, .us, and others) where nothing more than marketing ploys to get new registrants, this suffix is a practical one.

It’s about simplicity, discover ability, and predictability. When you see the .MOBI extension you know the content is meant for mobile devices. It just makes sense.

The good news…

Unless you have (more…)

When you’re looking to optimize your business blog for both search engines and humans alike — sharing valuable content that adds value to your target audience is what matters most. And that makes becoming a power searcher (high performance user of search engines) a top back-end priority for blog optimization.

Now while we don’t advocate the parroting of news, tips, or other goings-on across the web for maximum influence — the better your skills as a power searcher are — the better the quality of content you’ll have to build your business blogs posts, business podcasts, videos, etc.

Search Engine Optimization expert Stephan Spencer put together a terrific free ebook that will help you become a Google power user. It’s a completely updated version and contains some of the best tips and techniques for digging deep with Google that I’ve ever seen.

Download your free copy of the Google Power User Handbook here.

One note on the Google services reviewed, Stephan created this ebook prior to Google Trends service coming out. Google Trends is one more terrific service to use in analyzing the entire marketplace, New Media included. We’ve used that tool for lots of great analysis and in gaining significant competitive advantages in innovative marketing strategies.

Enjoy!

New Media Marketing Reference Links For This Article:

Blog Optimization From The Inside Out — The Google Power User Handbook

Trend Analysis for a competitive advantage

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is a Business Acceleration Coach with four multi-million dollar businesses under his belt and over 8000 hours of experience helping entrepreneurs like you get the profits, performance, and lifestyle you want from your business. He’s a published author (Secrets Of Online Persuasion,) a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].