Business owners, online marketers, and sales professionals who stick with their old ways of interruption marketing are the source of their own problem and victims of the system they’ve blindly beholden to. They’re “stuck on stupid“… and happy being there.
Some blogging evangelists and many self-anointed New Media saints have developed the same mindset with astonishing speed. Already stuck in their ways after just a few years of the New Media Marketplace coming into existence, they dole out (and rigidly adhere to) “rules” and “commandments,” many of which hurt and confuse business people.
I think it’s safe to say that these “bureaucrats” on both extremes of the marketing scale are a large part of the problem in newcomers developing effective strategies for marketing online. And it all has to do with being stuck in a singular mindset.
Here’s a good story based on behavioral experiment to illustrate this point…
Years ago there was a purported research study on “group think” done with apes. In the study, the researchers started with a cage containing five apes.
In the cage, they hung a banana on a string and put stairs under it. Before long, an ape went to the stairs towards the banana, but as soon as he touched the stairs, all of the apes were sprayed with cold water.
After a while, another ape made an attempt with the same result – all the apes were sprayed with cold water. This is done a dozen or so times and then the water is turned off, and the apes are left alone. From then on, whenever another ape tries to climb the stairs, the other apes try to prevent it, even though no water sprays them.
After some time, the researchers removed one ape from the cage and replaced it with a new one. The new ape saw the banana and moves towards the stairs. To his horror, all of the other apes attack him. After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted.
Next, the researchers removed another of the original five apes and replace it with a new one. The newcomer went to the stairs and was attacked. The previous newcomer takes part in the punishment with enthusiasm.
Now the researchers replace a third original ape with a new one. The new one makes it to the stairs and is attacked as well. Two of the four apes that beat him have no idea why they were not permitted to climb the stairs, or why they are participating in the beating of the newest ape.
Finally, the fourth and fifth original apes are replaced. At this point all of the apes which have been sprayed with cold water have been replaced. Nevertheless, no ape ever again approaches the stairs.
Why not?
“Because that’s the way we do it around here.”
Sound familiar?… Be a smart ape
When it comes to marketing with New Media, think for yourself! Remember, as we lay out in our book Secrets of Online Persuasion, there are really only three things you need to remember to be successful marketing with New Media.
They are the Three P’s: People — Participation – Persuasion.
If you’ve got a good idea for marketing that internet marketing gurus or New Media Evangelists tell you won’t work. Just cross check your idea with the Three P’s.
If it doesn’t violate the Three P’s — or better yet, your idea actively applies one or more — then test your marketing idea, measure your results, and modify your approach till it works.
Be a smart ape, and don’t let others who have been brainwashed in “THE way things are” keep you from YOUR banana!
John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]
Are you into Smooth Jazz like me? My buddy Mike Stewart is doing a New Media Marketing case study using his new album to show the music industry just how powerful marketing with blogs, podcasts, social networks and all Web 2.0.
The case study?
To get as much radio play and chart in Billboard Magazine. Mike and his partner are giving away $150 of professional royalty free music to use in your podcasts or Google audio ads when you purchase their CD or the album on MP3.
The music is cool (and top quality,) and the results of the New Media Marketing case study is going to be interesting. I’ll be sure to get the results from Mike and share them with you!
John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]
Marketing with New Media is more than business blogging. Much more! But what’s a busy business person like you supposed to do if you aren’t ready to start Podcasting. Or what if you just don’t have the time to create Podcasts as a New Media marketing channel. Well, there are ways for you to stop missing out on exposure to tens of millions of people.
Have you seen pictures of the Parthenon in Greece? Built 400 years before Christ, it still stands today. Have you ever thought how that’s possible? How a structure can stand for over 2400 years? It’s a testament to the wise combination of engineering, materials, and strategy.
Like the Parthenon, your New Media Marketing strategy has major and minor pillars. (or it should! )
Four New Media Marketing Pillars
The four main pillars are; blogs, Podcasts, social networks, and online video. And each of these has numerous supporting pillars as well.
The point is, if you fell for the hype that you can throw up a blog for your business and you’re going to gather a Tribe of raving fans who are hungry for your products or services — you probably already realize that you’re in for major disappointment.
When you create a New Media Marketing strategy using multiple pillars you’ve got stability. And you’ve got multiple channels to gather a Tribe on your front lawn.
Audio Podcasting — essentially creating your own online radio station — is a main pillar for two reasons.
The practical; people don’t want to sit in front of their computer all day.
The psychological; a large percentage of people prefer to listen instead of reading or watching. Fail to provide them the channel they prefer and you’ll fail to keep them around.
Podcasting made easy
Now, if you want to succeed in maximizing the reach of your message without creating a persona and shtick for your Podcast — you can auto-Podcast. It’s simple and completely painless.
Just imagine if you had access to blogging software that’s built specifically for business owners, marketers, and sales professionals.
Picture what life would be like if all the “techie” headaches were taken care of for you. If you had the ability to simply and systematically grow your business with New Media.
“What could you do if you were handed a system that made it pushbutton easy to build an incredibly responsive prospect list, one with a 330% higher sales conversion?”
If you’re like the hundreds of people who attended last week’s preview of BLOG interactive360, you’d be asking “how can I get it?”
Well…. BLOG interactive360 is the system that can do it for you. More sales is just one of the dozens of business building benefits given to you by BLOG i360. It’s the only blogging system built for business people. And it is the only system that delivers this and more while saving you 10 to 20-hours per week in admin time!
The release of BLOG iinteractive360 is here! May 8th is the limited release to only 500 people, so listen to this special “Out-Takes” summary of the full BLOG i360 Preview podcast.
As you listen, you’ll even get to experience one of the cool new features of the BLOG i360 system. (You can’t miss the action at the end of the audio. ) And you’ll even hear how you can get started for $1.
If you like what you hear, stop buy the BLOG interactive360 site and claim your system before all 500 are gone.
Warning: taking action will cost you nothing. But waiting to read this WILL cost you money, position, and power.
Over the weekend Deb got a special invitation to check out this great new tool for marketing with New Media. I heard about this at our friend Mike Filsame’s Seven Figure Seminar earlier this year, and I’ve been chomping at the bit for the beta launch ever since.
Well, now it’s out in beta and you’re one of the first people to know about it.
YouTube and MySpace are phenomenal free traffic drivers. And they’re powerful tools for using the principles of Tribal Marketing. But, due to the nature of the content, and what the Tribes going there are looking for — getting massive amounts of traffic takes more advanced skills of persuasion and portioning.
Frankly, when it comes to making money, the major social networks are not a place for the New Media newbie. Without coaching on how to combine marketing with New Media channels, most business people get dismal results.
This new site however is much more straight forward and is an excellent experiential bridge to getting awesome marketing results on broader based New Media channels.
FreeIQ combines ecommerce with the general concepts of YouTube. Just imagine the site that would result from a partnership between Amazon, YouTube, and Google Search!
OK, so why the heck does this matter to you?
Here’s why, and why you will run over to this site and get started.
It’s not just about making money with your content. This New Media-marketing-education mashup has an affiliate program that allows you to embed video on any site you want, just like YouTube. Big difference is, when a person watches a video then goes to the site and makes a purchase, you get paid!
That’s right… you not only make money off your own content, you get paid for promoting other peoples videos. And we’re not talking about pennies like Revver.com offers. Plus, there’s even an affiliate program that allows you to signup new members and get paid on their efforts for one full year.
Yet there’s an even more important reason for you to take action today. This is a completely unique Web 2.0 mashup. The videos have the latest technology to that will (more…)
Today I’m honored to be a guest author for the ‘Leader’s Perspective’ at Strumpette. Amanda Chapel graciously invited me to write on a topic I’m very passionate about; protecting business people entering the New Media Marketplace. Cults, Conversations, and Control: The Wicked Witches of New Media is the result.
As a life long business owner and business coach I’m compelled to battle against the New Media evangelists who cast spells on business owners. Spells made up of self serving “rules,” “guidelines,” and “manifestos” that cause small businesses to waste time, money, and reputations when trying to market with New Media.
I chose to use this opportunity to expose the top three topics this band of cultish hypocrites use to mislead. Three wicked witches, if you will.
As a member of our Tribe of New Media marketers here at Advanced Business Blogging, you know I never expose deception without a resolution. This guest piece is a warning that is packed with constructive alternatives for marketers, sales professionals, and business people of all stripes. Check it out. Amanda has written an awesome intro for me in Another Sign the Social Media Tide Has Turned.
With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and his partner Deborah Micek have created a simple scientific system that puts you in control of your performance, persuasion, and profits in any situation in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in communication, motivation, and and Self Influence™. Experts in Marketing with New Media, their latest book ‘Secrets Of Online Persuasion’ is the definitive guide for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media.
You can reach John Paul by contacting [support@rpmsuccess.com]
Since returning from our New Media Marketing speaking tour in Singapore I’ve been buried in three new projects, including managing the final setup of servers for the BLOG interactve 360 software. But Deb has been busy on a few projects of her own, infinitely more fun ones.
More on the projects in the next week, but for now here’s a hilarious video Deb created and posted over at our personal blog BackyardHawaii.com. If you ever thought Hawaii had it too easy on the weather front, you’ll love this Triumph the insult dog video.
BTW — for those of you who just can’t stop thinking about business and making money, this video has been pulling just over 100 views a day with no keyword optimization. Think about it.
Here’s part 4 (of 4) of our interview at the TIMME2 (Internet Marketing Main Event). Don’t miss the wrap up on this interview. It’s full of online marketing strategies for getting more new traffic, customers, and cash for free using New Media. This fourth part runs 8 min:
*If you’re a student of the MWBB or Business Owner’s Coaching Club, you can get all four parts now on your private student site*
Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media.
You can reach Deborah by contacting [support@rpmsuccess.com]
Here’s part 3 (of 4) of our information packed interview on marketing with New Media. It’s from the June ‘06 TIMME2 (Internet Marketing Main Event). One of the audience participants was so excited about new media marketing that he requested an interview on the spot. WOW! Talk about taking action! He created a podcast of the interview on the go! And we’ve included it here for you to enjoy.
Topics we talked about included:
The death of the sales letter
New Media Marketing
Interruption Marketing is Dead
is YOUR website in need of an overhaul?
This clip runs (8 min):
Stay tuned on Friday for Part 4.
*If you’re a student of the MWBB or Business Owner’s Coaching Club, you can get all four parts now on your private student site*
Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media.
You can reach Deborah by contacting [support@rpmsuccess.com]
Here’s part 2 (of 4) of our interview at the TIMME2 (Internet Marketing Main Event). It’s packed with insights and strategies on Marketing with New Media (10 min):
Stay tuned on Wednesday for Part 3.
*If you’re a student of the MWBB or Business Owner’s Coaching Club, you can get all four parts now on your private student site*
Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media.
You can reach Deborah by contacting [support@rpmsuccess.com]
RSS
