Business owners, online marketers, and sales professionals who stick with their old ways of interruption marketing are the source of their own problem and victims of the system they’ve blindly beholden to. They’re “stuck on stupid“… and happy being there.

Some blogging evangelists and many self-anointed New Media saints have developed the same mindset with astonishing speed. Already stuck in their ways after just a few years of the New Media Marketplace coming into existence, they dole out (and rigidly adhere to) “rules” and “commandments,” many of which hurt and confuse business people.

I think it’s safe to say that these “bureaucrats” on both extremes of the marketing scale are a large part of the problem in newcomers developing effective strategies for marketing online. And it all has to do with being stuck in a singular mindset.

Here’s a good story based on behavioral experiment to illustrate this point…

Years ago there was a purported research study on “group think” done with apes. In the study, the researchers started with a cage containing five apes.

In the cage, they hung a banana on a string and put stairs under it. Before long, an ape went to the stairs towards the banana, but as soon as he touched the stairs, all of the apes were sprayed with cold water.

After a while, another ape made an attempt with the same result – all the apes were sprayed with cold water. This is done a dozen or so times and then the water is turned off, and the apes are left alone. From then on, whenever another ape tries to climb the stairs, the other apes try to prevent it, even though no water sprays them.

After some time, the researchers removed one ape from the cage and replaced it with a new one. The new ape saw the banana and moves towards the stairs. To his horror, all of the other apes attack him. After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted.

Next, the researchers removed another of the original five apes and replace it with a new one. The newcomer went to the stairs and was attacked. The previous newcomer takes part in the punishment with enthusiasm.

Now the researchers replace a third original ape with a new one. The new one makes it to the stairs and is attacked as well. Two of the four apes that beat him have no idea why they were not permitted to climb the stairs, or why they are participating in the beating of the newest ape.

Finally, the fourth and fifth original apes are replaced. At this point all of the apes which have been sprayed with cold water have been replaced. Nevertheless, no ape ever again approaches the stairs.

Why not?

“Because that’s the way we do it around here.”

Sound familiar?… Be a smart ape

When it comes to marketing with New Media, think for yourself! Remember, as we lay out in our book Secrets of Online Persuasion, there are really only three things you need to remember to be successful marketing with New Media.

They are the Three P’s: People — Participation – Persuasion.

If you’ve got a good idea for marketing that internet marketing gurus or New Media Evangelists tell you won’t work. Just cross check your idea with the Three P’s.

If it doesn’t violate the Three P’s — or better yet, your idea actively applies one or more — then test your marketing idea, measure your results, and modify your approach till it works.

Be a smart ape, and don’t let others who have been brainwashed in “THE way things are” keep you from YOUR banana!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]

“All my WordPress sites are down,” the panicked voice came over the phone. “I was just facilitating an advisory board meeting with Mark Victor Hansen, and nothing was where it was supposed to be!“, he continued.

The call was from my good friend Paulie Sabol. A close confidant of Mark Victor Hansen and Robert Allen. He was red-faced and there was nothing that could be done. It was too late. Like Dorothy dropped in Oz, he felt lost and confused.

This is just one of the many horror stories I’ve heard when business people eagerly jump into the New Media Marketplace.

What if you were to hear things like:

- 40,000 comment spams on one blog (yes, you read that right, forty-thousand,)
- More than 30-hours per month, just to keep up with technological updates
- The utter failure of countless business people to get any results with New Media marketing

You’d probably begin to think that growing your business with run-of-the-mill New Media strategies is no cake-walk. And you’d be right… IF you fell for the fairytales told by interruption marketers and New Media evangelists alike.

Floundering around the New Media marketplace trying this and that, or following the “expert” advice of self-appointed (Socialist) media experts will bring you not only pain, wasted time, and disappointment. It will lead you to the poor house.

Luckily there is a smarter way to win massive amounts of new business marketing with New Media. Getting tons of new traffic, customers, and sales really can be pushbutton easy when you know how to get past all the B.S.

Here in the continuing BLOG i360™ Preview radio series you can listen in as influence master Paulie Sabol, ex-Google AdWords chief Simon Leung, persuasion expert Kenrick Cleveland, and fitness leader, The Fit Bastard, share their mistakes in marketing with New Media… and how they overcame them. You’ll learn things like:

- How to painlessly start over from ground zero after a crushing defeat
- How to avoid costly errors and the loss of marketing dollars
- How to get four-times the sales conversions you could otherwise get with the best online marketing methods (and why that is)

As you listen to every word of this podcast you will become amazed at how easy it will be to grow your business using the same New Media marketing strategies that are revealed.

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OK, get this. Deb and I are on Kauai today facilitating at a corporate retreat with executives from all around the Pacific Rim.

I’m sitting at breakfast this morning and I see these two women heading straight for my table, and they’re clearly on “a mission.”

Now since my beautiful wife was not with my guest and I, my mind raced trying to figure out what they could want. As they reached our table, they both sat down, crossed their arms, and said to me; “We’ve got a bone to pick with you.”

OK, so now I’m wondering to myself; “What the heck did I do now?” But when one woman blurted out; “You’re a tease“, my mind quickly jumped to how I’d explain to Deb why these two lovely ladies had taken her seat.

“KAPLOW”, “BLAM”, “WACK”…. I imagined all the comic book-like action clouds showing up over our table.

Well, after relishing what I’m sure was a very shocked look on my face, they started laughing and continued.

You can imagine my relief when they said they wanted to know when BLOG i360 was going to be ready for the public. You see, they were both sales executives with the firm whose retreat we are facilitating at. And these women were eager to get their sales teams using the online TV capability of BLOG i360™ New Media Marketing system, especially its’ “A.V. Action Motivator” to close more accounts.

After LMAO, I explained to them what was going on.

But that got me to thinking. I’ve been so focused on our business development and some extensive New Media Marketing strategies for a few consulting clients that I realized I haven’t updated anyone on what’s going on with BLOG interactive360™.

Well, here it is.

The delay in a full scale release of BLOG i360™ has nothing to do with BLOG i360™ itself. I has to do with problems with the original software we chose to run the membership area. I’m rather frustrated, because after having our programmers spend over 200-hours trying to get the software to do what we wanted for members, we had to ditch it.

Franco and our programming team are hard at work for the last week building a brand new membership site from the ground up. It could be up to another 10-days before it ready, but we felt it was definitely worthwhile in the long run.

The BLOGinteractive360.com site is still live, since we had some VIPs who claimed their Founding 500 beta memberships and we need to keep the site open for them. And we’ve had new sign ups coming in every day even without any marketing, which is a good.

But we’re still holding off on all major marketing, affiliate sales, and our Joint Venture partnerships until the new membership site is up.

You’re welcome to claim your Founding 500 beta membership and lock in your low lifetime membership rate at BLOGinteractive360.com, to make sure you have a spot. Or you can watch for the announcement when the new membership site is up and running.

Make it a great weekend!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]

Remember when you were in high school. You’d make claim and have a friend (or nemesis) answer with “Prove it.” Well that’s the way I felt the other day when I was talking about link building and New Media marketing with a friend who is a successful internet marketing guru.

He was bragging about how cheap he could buy inbound links to boost his page rank. I argued that marketing with New Media, business blogs in particular, was more effective and a better value when it comes to generating a constant flow of targeted traffic AND top search engine rankings. Especially for the average business owner or marketer who doesn’t have tens of thousands of dollars to “pay” for links.

I’ve decided to share part of our conversation because it was really eye-opening, both for him and the coaching group I shared it with yesterday.

Before we get to the “proof” though, let me take a minute and explain why inbound links are so important to your online marketing.

Why inbound links to your site are so valuable?

It’s simple. Get enough one way, targeted, high PR back links and you will rank for any keyword. That’s why marketers spend fortunes buying links. Because links make your site rank, and rankings bring you traffic.

Everyday, millions of dollars are spent on the internet. People buy things, they buy services, memberships, they become leads for a new mortgage, they fill out forms, click ads… Hundreds of millions of dollars worth…

And who is making this money?

The people on top. The sites that are getting found by searchers are taking that money home.The ones that aren’t getting found are getting nothing.

And that is just normal links. Links that don’t carry any type of endorsement or limited niche filtering.

Graduates of our Pushbutton Persuasion™ program have been able to make connections that have a major impact on their traffic, prospect subscriptions, and sales. We’ve shown them how to go way beyond the conventional benefits of Page Rank and search engine optimization.

Once you understand how to connect with and persuade the Tribal leaders who have influence over hundreds, thousands, or tens-of-thousands of passionate followers, you’ll be able to get both passionate fans and links — for free!

So what are normal links worth?

The fact is, (more…)

Marketing with New Media is more than business blogging. Much more! But what’s a busy business person like you supposed to do if you aren’t ready to start Podcasting. Or what if you just don’t have the time to create Podcasts as a New Media marketing channel. Well, there are ways for you to stop missing out on exposure to tens of millions of people.

Have you seen pictures of the Parthenon in Greece? Built 400 years before Christ, it still stands today. Have you ever thought how that’s possible? How a structure can stand for over 2400 years? It’s a testament to the wise combination of engineering, materials, and strategy.

Like the Parthenon, your New Media Marketing strategy has major and minor pillars. (or it should! )

Four New Media Marketing Pillars

The four main pillars are; blogs, Podcasts, social networks, and online video. And each of these has numerous supporting pillars as well.

The point is, if you fell for the hype that you can throw up a blog for your business and you’re going to gather a Tribe of raving fans who are hungry for your products or services — you probably already realize that you’re in for major disappointment.

When you create a New Media Marketing strategy using multiple pillars you’ve got stability. And you’ve got multiple channels to gather a Tribe on your front lawn.

Audio Podcasting — essentially creating your own online radio station — is a main pillar for two reasons.

The practical; people don’t want to sit in front of their computer all day.

The psychological; a large percentage of people prefer to listen instead of reading or watching. Fail to provide them the channel they prefer and you’ll fail to keep them around.

Podcasting made easy

Now, if you want to succeed in maximizing the reach of your message without creating a persona and shtick for your Podcast — you can auto-Podcast. It’s simple and completely painless.

All you need is (more…)

We’ve been hammering away here getting BLOG interactive360™ ready for relaunch. I haven’t had a free minute to spare, but just had to give you a heads up on the release of Google Analytics V2.

Avinash Kaushik has done an awesome job of digging and reviewing the key benefits of using Google’s new tool. Check out his review of the second generation Google Analytics, and get ready to make optimizing your blog marketing infintely easier.

BTW - I’m happy to say that Goolge Analytics is built right into BLOG interactive360™; so if you like what you see, know that we’ve made running Google’s powerful free analytics program pushbutton easy with the BLOG i360™ system.

Just imagine if you had access to blogging software that’s built specifically for business owners, marketers, and sales professionals.

Picture what life would be like if all the “techie” headaches were taken care of for you. If you had the ability to simply and systematically grow your business with New Media.

“What could you do if you were handed a system that made it pushbutton easy to build an incredibly responsive prospect list, one with a 330% higher sales conversion?”

If you’re like the hundreds of people who attended last week’s preview of BLOG interactive360, you’d be asking “how can I get it?”

Well…. BLOG interactive360 is the system that can do it for you. More sales is just one of the dozens of business building benefits given to you by BLOG i360. It’s the only blogging system built for business people. And it is the only system that delivers this and more while saving you 10 to 20-hours per week in admin time!

The release of BLOG iinteractive360 is here! May 8th is the limited release to only 500 people, so listen to this special “Out-Takes” summary of the full BLOG i360 Preview podcast.

As you listen, you’ll even get to experience one of the cool new features of the BLOG i360 system. (You can’t miss the action at the end of the audio. ) And you’ll even hear how you can get started for $1.

If you like what you hear, stop buy the BLOG interactive360 site and claim your system before all 500 are gone.

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Today I’m honored to be a guest author for the ‘Leader’s Perspective’ at Strumpette. Amanda Chapel graciously invited me to write on a topic I’m very passionate about; protecting business people entering the New Media Marketplace. Cults, Conversations, and Control: The Wicked Witches of New Media is the result.

As a life long business owner and business coach I’m compelled to battle against the New Media evangelists who cast spells on business owners. Spells made up of self serving “rules,” “guidelines,” and “manifestos” that cause small businesses to waste time, money, and reputations when trying to market with New Media.

I chose to use this opportunity to expose the top three topics this band of cultish hypocrites use to mislead. Three wicked witches, if you will.

As a member of our Tribe of New Media marketers here at Advanced Business Blogging, you know I never expose deception without a resolution. This guest piece is a warning that is packed with constructive alternatives for marketers, sales professionals, and business people of all stripes. Check it out. Amanda has written an awesome intro for me in Another Sign the Social Media Tide Has Turned.

Enjoy!

John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and his partner Deborah Micek have created a simple scientific system that puts you in control of your performance, persuasion, and profits in any situation in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in communication, motivation, and and Self Influence™. Experts in Marketing with New Media, their latest book ‘Secrets Of Online Persuasion’ is the definitive guide for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach John Paul by contacting [support@rpmsuccess.com]

Want your business blog and New Media Marketing to work hard for you?

Well, one of the most important things you can do to get the customers and cash you want using any type of online marketing is to use the right keywords. Keywords that people are already using to find the solutions and services you have to offer.

Yes! Marketing with New Media tools like business blogs, podcasts, tagging, and social networking sites like MySpace allows you to build rapport, branding, and trust like no other online marketing method.

But, let’s face it. If you’re a small business owner, network marketer, or sales professional and you want to attract the most new prospects possible, the easiest way possible — that starts with top search rankings. New Media and blog optimization hinge on keywords just like any other type of online marketing.

Free tools to help select killer keywords for your business blog and New Media Marketing

Three tools for a three-dimensional approach…

1. Overture’s free keyword research tool

Now a Yahoo! company, Overture is a search marketing service (similar to Google’s AdWords). This free tool is designed to help advertisers select keywords for their Pay Per Click (PPC) campaigns. But it’s a good tool to help optimize your New Media Marketing too by seeing what keywords are popular in paid listings.

Go to keyword selection tool #1

2. WordTracker’s new keyword selection tool

If you’re a coaching client or in the live BLOG 360 coaching program, you know WordTracker is our favorite tool for doing in-depth keyword research. Only hitch is, it’s not a free service.

Well now WordTracker has released a free keyword selection tool. The results in the tests we ran are quite different than what you’ll get in Overture, which means you’ll get a wider spectrum of top keywords to use in your business blogging and New Media Marketing.

Try out keyword selection tool #2

3. Keyword Fisher

A totally different twist here with this tool. Where Overture and WordTracker’s free keyword selection tools focus on terms people are searching for, Keyword Fisher collects the keywords your competition is focusing on and tallies them up for you in a report.

Once data collection is complete you’ll have a comprehensive list of keywords and phrases that your competitors have spent their time and money to research!

Now this is not always the most accurate way to select killer keywords for yourself. But it is valuable because it allows you to look at your keyword list from another angle. At the very least, it opens your eyes to other possibilities to test.

Start fishing free here with keyword selection tool #3

And if you’ve found another free keyword selection tool that helps optimize your business blogging and New Media Marketing — share them in a comment below!

Enjoy!

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach Deborah by contacting [support@rpmsuccess.com]

	This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Advanced Business Blogging. Full copyright is retained by RPM Success Group Inc.

Are you using business blogs to market online and concerned with what “experts” are predicting about the future of blogging? Or maybe you’ve been on the fence waiting to get started marketing with business blogs, podcasts, and social networks like MySpace. On the fence because you’re confused whether it’s worth the effort.

Either way… this audio podcast and transcript will help clear the muddy waters, shift your attention off the “technology,” and get you focused on what really matters most about New Media Marketing.

Since early in 2005 the “blogging boom or bust” mantra has been bandied about by both the offline and online media. As recently as this month there have been articles written about the slowing growth of the blogosphere. (The mass media conglomerates would love nothing more than to see an end to the erosion of their power.) And the guidance of blogging evangelists can be just as damaging to the marketing mindset of the average business person looking to market online.

If you’re a business owner, marketer, or network sales professional this audio that I came across in our unpublished podcast archives will set things straight for you.

Long Live the New Media Marketing Revolution!

Marketing with New Media goes way beyond blogs to using a simple matrix of podcasts, social networking, RSS, and other New Media tools. But your business blog is the core of that New Media Marketing Matrix. And that’s why even though this podast was recorded back in February 2006 and never published, Deb and I felt that it was important to release it now.

NOTE: This podcast was recorded in April of 2005 and archived without being published for concern that it may be too controversial. Since the topic has not died down, and since so many business owners new to online marketing question what role blogs, podcasts, and social networks like MySpace play in their online marketing efforts — I decided to resurrect it. Besides, now that our new book Secrets of Online Persuasion has been released to rave reviews, I really don’t care how controversial what I have to say might sound. I know I’m right!

One article and a press incident mentioned in the podcast are from early in 2005. And the “Marketing With Business Blogs” course mentioned is sold out and no longer available (replaced by the October release BLOG interactive 360, also sold out).

Regardless — the core content of this New Media Marketing Podcast is timeless!

If you’re looking for a competitive edge in marketing with business blogs and New Media, one that can’t be gained with “technology” on it’s own — you must listen to this podcast for an inspiring outlook on your New Media marketing efforts.

This podcast is so important for you as a business owner and marketer that we even had the podcast transcribed for you. You can download the transcript by clicking the image below.

Enjoy!

Copyright RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

After 17,500 hours of research and study working with thousands of business owners around the world — they’ve created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach Deb & JP by contacting [support@rpmsuccess.com]

	This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Advanced Business Blogging. Full copyright is retained by RPM Success Group Inc.