Want your business blog and New Media Marketing to work hard for you?

Well, one of the most important things you can do to get the customers and cash you want using any type of online marketing is to use the right keywords. Keywords that people are already using to find the solutions and services you have to offer.

Yes! Marketing with New Media tools like business blogs, podcasts, tagging, and social networking sites like MySpace allows you to build rapport, branding, and trust like no other online marketing method.

But, let’s face it. If you’re a small business owner, network marketer, or sales professional and you want to attract the most new prospects possible, the easiest way possible — that starts with top search rankings. New Media and blog optimization hinge on keywords just like any other type of online marketing.

Free tools to help select killer keywords for your business blog and New Media Marketing

Three tools for a three-dimensional approach…

1. Overture’s free keyword research tool

Now a Yahoo! company, Overture is a search marketing service (similar to Google’s AdWords). This free tool is designed to help advertisers select keywords for their Pay Per Click (PPC) campaigns. But it’s a good tool to help optimize your New Media Marketing too by seeing what keywords are popular in paid listings.

Go to keyword selection tool #1

2. WordTracker’s new keyword selection tool

If you’re a coaching client or in the live BLOG 360 coaching program, you know WordTracker is our favorite tool for doing in-depth keyword research. Only hitch is, it’s not a free service.

Well now WordTracker has released a free keyword selection tool. The results in the tests we ran are quite different than what you’ll get in Overture, which means you’ll get a wider spectrum of top keywords to use in your business blogging and New Media Marketing.

Try out keyword selection tool #2

3. Keyword Fisher

A totally different twist here with this tool. Where Overture and WordTracker’s free keyword selection tools focus on terms people are searching for, Keyword Fisher collects the keywords your competition is focusing on and tallies them up for you in a report.

Once data collection is complete you’ll have a comprehensive list of keywords and phrases that your competitors have spent their time and money to research!

Now this is not always the most accurate way to select killer keywords for yourself. But it is valuable because it allows you to look at your keyword list from another angle. At the very least, it opens your eyes to other possibilities to test.

Start fishing free here with keyword selection tool #3

And if you’ve found another free keyword selection tool that helps optimize your business blogging and New Media Marketing — share them in a comment below!

Enjoy!

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach Deborah by contacting [support@rpmsuccess.com]

	This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Advanced Business Blogging. Full copyright is retained by RPM Success Group Inc.

Patch Adams coached on New Media Marketing?!

That’s right! Deb and I are coaching Patch Adams tomorrow (Thursday Feb 8th) live at 2pm Eastern. Yes — THE Patch Adams who Robin Williams played in the movie.

As a preview call for the incredible Hot Seat Seminar, we’ll be joining Dave Lakhani and Marlon Sanders as we consult Patch on his web site, marketing, and business model.

We’ll be in our offices in Hawaii, but you can be anywhere in the world. And you get to listen in and learn how to make your business a million-dollar+ business this year *for free*! Want to join us?

It’s easy!

All you have to do is register here:
–> http://www.thehotseatseminar.com/debandjp/

You’ll also get immediate access to three other Hot Seat Seminar preview calls. Including one where we consulted on one hot seat showing how marketing with New Media tools like blogs, podcasts, and social networks like MySpace can bring you thousands of new customers and cash every month.

Go to http://www.thehotseatseminar.com/debandjp/ now, then mark the time and access number on your calendar for tomorrow, Thursday February 8, 2007.

“See” you then!

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

After 17,500 hours of research and study working with thousands of business owners around the world — they’ve created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach Deb & JP by contacting [support@rpmsuccess.com]

	This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Advanced Business Blogging. Full copyright is retained by RPM Success Group Inc.

Back on March 28 of 2006 I revealed in the Advanced Business Blogging post “Podcasting for Business?” a prime example of how you market with New Media. I went out on a ledge and boldly predicted that Kent and Doug from AskANinja.com would prove that New Media is one of the most powerful ways to build a massive (and active) list.

Here’s a quick update on how they’re doing, and what you can learn about online marketing with New Media and Online Persuasion from their efforts over the last year.

First, a quick revisit of my predictions for this New Media Marketing project in early 06′

In that article I stated:

The first post over at Ask A Ninja was 1/9/06, but the real consistency started with the 2/22/06 video. If they can maintain anywhere near the growth rate of their first 30-days — they’ll have a huge following before years’ end!

The 2/22/06 post (hosted with YouTube.com) showed 124 reads when I first started following their progress the first week of March. (It currently shows 218 reads, from new people visiting the archives.) But the most recent video made just three days ago has had already 1507 reads per YouTube’s stats. That’s over an 1100% growth rate, more than a 10-fold list growth in just 60-days since Ask A Ninja has been up online!

Now some may think that type of list growth may be unsustainable over the long term. But even if they can simply double their regular viewers each month, they’ll have more than 200,000 regular viewers and a huge subscriber list to promote their new movie to!

You can read the full post here: “Podcasting for Business?“

Now, here’s the update on their progress…

Since starting out last year AskANinja has:

- Redesigned their web site for a cleaner user interface

This focuses the first time visitor on what’s most important. That is emotionally connecting with the Ninja, and joining the membership side.

- Added a free and very active membership area

This builds a sense of community and creates an atmosphere where social proof is naturally built up around the AskANinja brand. Of course, it also creates a fully segmented prospect list as well.

- Created the Ninja Mart Store

T-shirts and other incidental products are offered to visitors and members. This is designed to deepen the bond with the AskANinja community, strengthen the connection with the brand, and of course — make it easier to later step members and regular viewers into bigger ticket purchases.

- Released their first DVD

This first release simply brings together back episodes of the AskANinja series. “Why would anyone pay for something they can get for free?” you may ask.

One word — convenience!

All the time consuming searching, organizing, and downloading in multiple formats has been done for the customer. They know how, where, and why their customers watch episodes, and they give them all they want in one simple package.

In terms of traffic (all generated for free) coming from this New Media Marketing effort…

… the most recent installment of AskANinja shown below has 94,169 views since being posted at 8pm 10-days ago on January 12. (* Just in the time it took to write this post the number of views jumped 165 from 94, 004 to 94,169.)

And every view promotes their new DVD. Previous to the release of the DVD the promo embedded in each episode just as powerfully (and effectively) influenced people to go the Ninja Mart Store. Awesome monetization model!

Copyright RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John Paul Micek (aka "the Commando Capitalist") and his partner Deborah Cole Micek, (the Motivation M.D.) are founders of the business coaching company RPM Success Group ® Inc. With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and Deborah have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach John Paul by contacting [support@rpmsuccess.com]

	This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Advanced Business Blogging. Full copyright is retained by RPM Success Group Inc.

There are many ways business blogs put your SEO (Search Engine Optimization) on autopilot, and the ability to ping search engine servers every time you post new content is one of them. Quite a few people just starting out blogging for their business miss out on this painless optimization technique because they don’t know what it means to “ping their new blog content.” So here’s a quick, simple explanation…

“Pinging” your blog is simply letting the RSS and blog-specific search engines know that you have new content on your blog. Pinging your new blog content allows instant indexing of your new content by these directories. With a normal website, you post new content and you wait for the search engine spiders to come in to crawl your site to index new content (which can take from 48-hours to a week or more to happen.)

Best thing about pinging is that WordPress can take care of this automatically for you every time you publish new content live to the web. Although you can access the update list at WordPress.org, here it is for your convenience: (more…)

If you’re a student in the current LIVE Secrets of Marketing with New Media, you know the BLOG 360 system goes wayyyyy beyond the basic business blog. And you know that everything you do with the BLOG 360 system is exponentially multiplied and leveraged with the single click of a button.

But even if you’re starting out marketing with New Media on your own, or if you’re using business blogs to market online there is one blog optimization key you need to remember for both top search engine rankings and high traffic…

Your blog will rank you by the way you write

And that applies whether you’re posting the written word, audio or video podcasts, or even simple images. The search engines will only index what you publish. You must know your niche, know your keywords and publish information that informs your market niche and answers their need.

When your blog comes up in the search results for your keywords, make sure your blog content delivers the solution. When you target your keywords, avoid the fluff and deliver value.

Even without advanced tracking software you can review your server logs and monitor the keyword phrases that are bringing traffic to your business blog. When you see this happening for keyword phrases on a regular basis, it means there is a possible opportunity worth exploring. Blogs have a way of highlighting opportunities for free traffic streams because of how organic indexing works.

You don’t have to work hard at trying to manipulate the process. You simply have to know your target audience, know your keywords, and work at developing great content. As simple as that is, many blogging evangelists and business bloggers forget this fact.

“Content is king” sounds noble, but you’re not playing with New Media and business blogs

You’re marketing with New Media and business blogs!

Leave the esoteric, “free-flowing content crap” to the narrow minded blogging evangelists. And leave the black hat SEO and in-your-face interruption marketing using blogs to the Internet marketing gurus. Your job (if you’re to be successful) in New Media marketing is to find your groove and walk tall in the green area between the two. (Green because of the cash! )

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Commando Capitalist” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 9,400 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [commandocapitalist@gmail.com].

In the previous two posts we took a detailed look at 14 ideas on how to use business blogs to market your business. Today we’ll finish up the series by taking a look at 7 practical ways to use blogs inside your business to boost your bottom line.

OR… if you prefer to download or print a special expanded report in PDF format (complete with images and full introduction,) you can do that by clicking here >> Business Blogging Basics Revisited.

It’s formatted based on our old coaching course “Marketing With Business Blogs”, but it’s still just as valuable in prepping you for reading our new book Secrets Of Online Persuasion (hardcover) or joining in on the Secrets Of Marketing With New Media coaching program.

Here are the links for the final third of the “21 Ways to Boost Your Bottom Line Using Business Blogs” series online. They’re all ideas specifically for using business blogs inside your business

Pt 15: Keeping Ahead Of Your Competitors
Pt 16: Product Development With Your Business Blog
Pt 17: Systemizing Made Simple With Blogs
Pt 18: Small Business Advisory Board Blog
Pt 19: Your Business Blog As A Instant Client Feedback Engine
Pt 20: Making Management Easy With Internal Blogs
Pt 21: Business Blogging Idea #20
Pt 22: Business Blogs That Make The Most Of Company Meetings

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 8,500 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].

Previous in series

As I mentioned in the last post I thought it would be a good idea to revisit a special series we did here at Advanced Business Blogging to help out the 1,000 or so new subscribers we have from our Speaking tour in Australia. The series was called “21 Ways to Boost Your Bottom Line Using Business Blogs.” Today I’ll share the second third of the direct links to each part of the series.

OR… if you prefer to download or print a special expanded report in PDF format (complete with images and full introduction,) you can do that by clicking here >> Business Blogging Basics Revisited.

It’s formatted based on our old coaching course “Marketing With Business Blogs”, but it’s still just as valuable in prepping you for reading our new book Secrets Of Online Persuasion (hardcover) or joining in on the Secrets Of Marketing With New Media coaching program.

Here are the links for the second third of the “21 Ways to Boost Your Bottom Line Using Business Blogs” series online:

Pt 8: Blogging For Your Business With Images & Photos
Pt 9: Business Blogging Idea #8
Pt 10: Sharing Your Customer’s Wins
Pt 11: Expert Positioning With Business Blogs
Pt 12: Persuasion & Edu-Marketing With Business Blogs
Pt 13: Branding With Business Blogs
Pt 14: Business Blogging Idea #13

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 8,500 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].

Previous in series Next in series