Business owners, online marketers, and sales professionals who stick with their old ways of interruption marketing are the source of their own problem and victims of the system they’ve blindly beholden to. They’re “stuck on stupid“… and happy being there.
Some blogging evangelists and many self-anointed New Media saints have developed the same mindset with astonishing speed. Already stuck in their ways after just a few years of the New Media Marketplace coming into existence, they dole out (and rigidly adhere to) “rules” and “commandments,” many of which hurt and confuse business people.
I think it’s safe to say that these “bureaucrats” on both extremes of the marketing scale are a large part of the problem in newcomers developing effective strategies for marketing online. And it all has to do with being stuck in a singular mindset.
Here’s a good story based on behavioral experiment to illustrate this point…
Years ago there was a purported research study on “group think” done with apes. In the study, the researchers started with a cage containing five apes.
In the cage, they hung a banana on a string and put stairs under it. Before long, an ape went to the stairs towards the banana, but as soon as he touched the stairs, all of the apes were sprayed with cold water.
After a while, another ape made an attempt with the same result – all the apes were sprayed with cold water. This is done a dozen or so times and then the water is turned off, and the apes are left alone. From then on, whenever another ape tries to climb the stairs, the other apes try to prevent it, even though no water sprays them.
After some time, the researchers removed one ape from the cage and replaced it with a new one. The new ape saw the banana and moves towards the stairs. To his horror, all of the other apes attack him. After another attempt and attack, he knows that if he tries to climb the stairs, he will be assaulted.
Next, the researchers removed another of the original five apes and replace it with a new one. The newcomer went to the stairs and was attacked. The previous newcomer takes part in the punishment with enthusiasm.
Now the researchers replace a third original ape with a new one. The new one makes it to the stairs and is attacked as well. Two of the four apes that beat him have no idea why they were not permitted to climb the stairs, or why they are participating in the beating of the newest ape.
Finally, the fourth and fifth original apes are replaced. At this point all of the apes which have been sprayed with cold water have been replaced. Nevertheless, no ape ever again approaches the stairs.
Why not?
“Because that’s the way we do it around here.”
Sound familiar?… Be a smart ape
When it comes to marketing with New Media, think for yourself! Remember, as we lay out in our book Secrets of Online Persuasion, there are really only three things you need to remember to be successful marketing with New Media.
They are the Three P’s: People — Participation – Persuasion.
If you’ve got a good idea for marketing that internet marketing gurus or New Media Evangelists tell you won’t work. Just cross check your idea with the Three P’s.
If it doesn’t violate the Three P’s — or better yet, your idea actively applies one or more — then test your marketing idea, measure your results, and modify your approach till it works.
Be a smart ape, and don’t let others who have been brainwashed in “THE way things are” keep you from YOUR banana!
John Paul Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. He and his partner Deborah are authors of the hit book Secrets Of Online Persuasion and creators of BLOG i360™; the pushbutton easy system for small business owners, marketers, and sales professionals who want to get more customers and cash online using New Media. You can reach J.P. at [krazycapitalist@gmail.com]
“All my WordPress sites are down,” the panicked voice came over the phone. “I was just facilitating an advisory board meeting with Mark Victor Hansen, and nothing was where it was supposed to be!“, he continued.
The call was from my good friend Paulie Sabol. A close confidant of Mark Victor Hansen and Robert Allen. He was red-faced and there was nothing that could be done. It was too late. Like Dorothy dropped in Oz, he felt lost and confused.
This is just one of the many horror stories I’ve heard when business people eagerly jump into the New Media Marketplace.
What if you were to hear things like:
- 40,000 comment spams on one blog (yes, you read that right, forty-thousand,)
- More than 30-hours per month, just to keep up with technological updates
- The utter failure of countless business people to get any results with New Media marketing
You’d probably begin to think that growing your business with run-of-the-mill New Media strategies is no cake-walk. And you’d be right… IF you fell for the fairytales told by interruption marketers and New Media evangelists alike.
Floundering around the New Media marketplace trying this and that, or following the “expert” advice of self-appointed (Socialist) media experts will bring you not only pain, wasted time, and disappointment. It will lead you to the poor house.
Luckily there is a smarter way to win massive amounts of new business marketing with New Media. Getting tons of new traffic, customers, and sales really can be pushbutton easy when you know how to get past all the B.S.
Here in the continuing BLOG i360™ Preview radio series you can listen in as influence master Paulie Sabol, ex-Google AdWords chief Simon Leung, persuasion expert Kenrick Cleveland, and fitness leader, The Fit Bastard, share their mistakes in marketing with New Media… and how they overcame them. You’ll learn things like:
- How to painlessly start over from ground zero after a crushing defeat
- How to avoid costly errors and the loss of marketing dollars
- How to get four-times the sales conversions you could otherwise get with the best online marketing methods (and why that is)
As you listen to every word of this podcast you will become amazed at how easy it will be to grow your business using the same New Media marketing strategies that are revealed.
When you want to get the most out of your New Media marketing, it’s often a good idea to see what’s already on the mind of the public already. If there’s something causing a buzz and it’s related to your niche, or if you can use it to engage your Tribe, you want to know about it.
Remember when you were in high school. You’d make claim and have a friend (or nemesis) answer with “Prove it.” Well that’s the way I felt the other day when I was talking about link building and New Media marketing with a friend who is a successful internet marketing guru.
He was bragging about how cheap he could buy inbound links to boost his page rank. I argued that marketing with New Media, business blogs in particular, was more effective and a better value when it comes to generating a constant flow of targeted traffic AND top search engine rankings. Especially for the average business owner or marketer who doesn’t have tens of thousands of dollars to “pay” for links.
I’ve decided to share part of our conversation because it was really eye-opening, both for him and the coaching group I shared it with yesterday.
Before we get to the “proof” though, let me take a minute and explain why inbound links are so important to your online marketing.
Why inbound links to your site are so valuable?
It’s simple. Get enough one way, targeted, high PR back links and you will rank for any keyword. That’s why marketers spend fortunes buying links. Because links make your site rank, and rankings bring you traffic.
Everyday, millions of dollars are spent on the internet. People buy things, they buy services, memberships, they become leads for a new mortgage, they fill out forms, click ads… Hundreds of millions of dollars worth…
And who is making this money?
The people on top. The sites that are getting found by searchers are taking that money home.The ones that aren’t getting found are getting nothing.
And that is just normal links. Links that don’t carry any type of endorsement or limited niche filtering.
Graduates of our Pushbutton Persuasion™ program have been able to make connections that have a major impact on their traffic, prospect subscriptions, and sales. We’ve shown them how to go way beyond the conventional benefits of Page Rank and search engine optimization.
Once you understand how to connect with and persuade the Tribal leaders who have influence over hundreds, thousands, or tens-of-thousands of passionate followers, you’ll be able to get both passionate fans and links — for free!
Marketing with New Media is more than business blogging. Much more! But what’s a busy business person like you supposed to do if you aren’t ready to start Podcasting. Or what if you just don’t have the time to create Podcasts as a New Media marketing channel. Well, there are ways for you to stop missing out on exposure to tens of millions of people.
Have you seen pictures of the Parthenon in Greece? Built 400 years before Christ, it still stands today. Have you ever thought how that’s possible? How a structure can stand for over 2400 years? It’s a testament to the wise combination of engineering, materials, and strategy.
Like the Parthenon, your New Media Marketing strategy has major and minor pillars. (or it should! )
Four New Media Marketing Pillars
The four main pillars are; blogs, Podcasts, social networks, and online video. And each of these has numerous supporting pillars as well.
The point is, if you fell for the hype that you can throw up a blog for your business and you’re going to gather a Tribe of raving fans who are hungry for your products or services — you probably already realize that you’re in for major disappointment.
When you create a New Media Marketing strategy using multiple pillars you’ve got stability. And you’ve got multiple channels to gather a Tribe on your front lawn.
Audio Podcasting — essentially creating your own online radio station — is a main pillar for two reasons.
The practical; people don’t want to sit in front of their computer all day.
The psychological; a large percentage of people prefer to listen instead of reading or watching. Fail to provide them the channel they prefer and you’ll fail to keep them around.
Podcasting made easy
Now, if you want to succeed in maximizing the reach of your message without creating a persona and shtick for your Podcast — you can auto-Podcast. It’s simple and completely painless.
We’ve been hammering away here getting BLOG interactive360™ ready for relaunch. I haven’t had a free minute to spare, but just had to give you a heads up on the release of Google Analytics V2.
Avinash Kaushik has done an awesome job of digging and reviewing the key benefits of using Google’s new tool. Check out his review of the second generation Google Analytics, and get ready to make optimizing your blog marketing infintely easier.
BTW - I’m happy to say that Goolge Analytics is built right into BLOG interactive360™; so if you like what you see, know that we’ve made running Google’s powerful free analytics program pushbutton easy with the BLOG i360™ system.
Here’s part 3 (of 4) of our information packed interview on marketing with New Media. It’s from the June ‘06 TIMME2 (Internet Marketing Main Event). One of the audience participants was so excited about new media marketing that he requested an interview on the spot. WOW! Talk about taking action! He created a podcast of the interview on the go! And we’ve included it here for you to enjoy.
Topics we talked about included:
The death of the sales letter
New Media Marketing
Interruption Marketing is Dead
is YOUR website in need of an overhaul?
This clip runs (8 min):
Stay tuned on Friday for Part 4.
*If you’re a student of the MWBB or Business Owner’s Coaching Club, you can get all four parts now on your private student site*
Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media.
You can reach Deborah by contacting [support@rpmsuccess.com]
Want your business blog and New Media Marketing to work hard for you?
Well, one of the most important things you can do to get the customers and cash you want using any type of online marketing is to use the right keywords. Keywords that people are already using to find the solutions and services you have to offer.
Yes! Marketing with New Media tools like business blogs, podcasts, tagging, and social networking sites like MySpace allows you to build rapport, branding, and trust like no other online marketing method.
But, let’s face it. If you’re a small business owner, network marketer, or sales professional and you want to attract the most new prospects possible, the easiest way possible — that starts with top search rankings. New Media and blog optimization hinge on keywords just like any other type of online marketing.
Free tools to help select killer keywords for your business blog and New Media Marketing
Three tools for a three-dimensional approach…
1. Overture’s free keyword research tool
Now a Yahoo! company, Overture is a search marketing service (similar to Google’s AdWords). This free tool is designed to help advertisers select keywords for their Pay Per Click (PPC) campaigns. But it’s a good tool to help optimize your New Media Marketing too by seeing what keywords are popular in paid listings.
If you’re a coaching client or in the live BLOG 360 coaching program, you know WordTracker is our favorite tool for doing in-depth keyword research. Only hitch is, it’s not a free service.
Well now WordTracker has released a free keyword selection tool. The results in the tests we ran are quite different than what you’ll get in Overture, which means you’ll get a wider spectrum of top keywords to use in your business blogging and New Media Marketing.
A totally different twist here with this tool. Where Overture and WordTracker’s free keyword selection tools focus on terms people are searching for, Keyword Fisher collects the keywords your competition is focusing on and tallies them up for you in a report.
Once data collection is complete you’ll have a comprehensive list of keywords and phrases that your competitors have spent their time and money to research!
Now this is not always the most accurate way to select killer keywords for yourself. But it is valuable because it allows you to look at your keyword list from another angle. At the very least, it opens your eyes to other possibilities to test.
And if you’ve found another free keyword selection tool that helps optimize your business blogging and New Media Marketing — share them in a comment below!
Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media.
You can reach Deborah by contacting [support@rpmsuccess.com]
Back on March 28 of 2006 I revealed in the Advanced Business Blogging post “Podcasting for Business?” a prime example of how you market with New Media. I went out on a ledge and boldly predicted that Kent and Doug from AskANinja.com would prove that New Media is one of the most powerful ways to build a massive (and active) list.
Here’s a quick update on how they’re doing, and what you can learn about online marketing with New Media and Online Persuasion from their efforts over the last year.
First, a quick revisit of my predictions for this New Media Marketing project in early 06′
In that article I stated:
The first post over at Ask A Ninja was 1/9/06, but the real consistency started with the 2/22/06 video. If they can maintain anywhere near the growth rate of their first 30-days — they’ll have a huge following before years’ end!
The 2/22/06 post (hosted with YouTube.com) showed 124 reads when I first started following their progress the first week of March. (It currently shows 218 reads, from new people visiting the archives.) But the most recent video made just three days ago has had already 1507 reads per YouTube’s stats. That’s over an 1100% growth rate, more than a 10-fold list growth in just 60-days since Ask A Ninja has been up online!
Now some may think that type of list growth may be unsustainable over the long term. But even if they can simply double their regular viewers each month, they’ll have more than 200,000 regular viewers and a huge subscriber list to promote their new movie to!
- Redesigned their web site for a cleaner user interface
This focuses the first time visitor on what’s most important. That is emotionally connecting with the Ninja, and joining the membership side.
- Added a free and very active membership area
This builds a sense of community and creates an atmosphere where social proof is naturally built up around the AskANinja brand. Of course, it also creates a fully segmented prospect list as well.
- Created the Ninja Mart Store
T-shirts and other incidental products are offered to visitors and members. This is designed to deepen the bond with the AskANinja community, strengthen the connection with the brand, and of course — make it easier to later step members and regular viewers into bigger ticket purchases.
- Released their first DVD
This first release simply brings together back episodes of the AskANinja series. “Why would anyone pay for something they can get for free?” you may ask.
One word — convenience!
All the time consuming searching, organizing, and downloading in multiple formats has been done for the customer. They know how, where, and why their customers watch episodes, and they give them all they want in one simple package.
In terms of traffic (all generated for free) coming from this New Media Marketing effort…
… the most recent installment of AskANinja shown below has 94,169 views since being posted at 8pm 10-days ago on January 12. (* Just in the time it took to write this post the number of views jumped 165 from 94, 004 to 94,169.)
And every view promotes their new DVD. Previous to the release of the DVD the promo embedded in each episode just as powerfully (and effectively) influenced people to go the Ninja Mart Store. Awesome monetization model!
Copyright RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.
With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and Deborah have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media.
You can reach John Paul by contacting [support@rpmsuccess.com]
By now, I’m sure you realize how powerful blogs, podcasts, social networks and other New Media is as a marketing tool. And I’m sure you can see how important it is for your business success, no matter what industry or niche you are in.
As a professional, small business owner, or marketer you definitely want to make sure you gain access to this all new, and completely guaranteed home study program when it’s released in March.
You’ll be glad you did!
Just click on the image below to get your pre-release membership if you haven’t already done so.
WARNING #1: If you’re focused on typical Internet marketing, you’re learning a dying skill
WARNING #2: If you’re focused on landing a hit-it-rich overnight big deal or finding some magic potion for marketing online — then this is not for you
With four multi-million dollar businesses under his belt and over 17,500 hours of research and study working with thousands of business owners around the world — John Paul and Deborah have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media.
You can reach John Paul by contacting [support@rpmsuccess.com]
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