Want your business blog and New Media Marketing to work hard for you?

Well, one of the most important things you can do to get the customers and cash you want using any type of online marketing is to use the right keywords. Keywords that people are already using to find the solutions and services you have to offer.

Yes! Marketing with New Media tools like business blogs, podcasts, tagging, and social networking sites like MySpace allows you to build rapport, branding, and trust like no other online marketing method.

But, let’s face it. If you’re a small business owner, network marketer, or sales professional and you want to attract the most new prospects possible, the easiest way possible — that starts with top search rankings. New Media and blog optimization hinge on keywords just like any other type of online marketing.

Free tools to help select killer keywords for your business blog and New Media Marketing

Three tools for a three-dimensional approach…

1. Overture’s free keyword research tool

Now a Yahoo! company, Overture is a search marketing service (similar to Google’s AdWords). This free tool is designed to help advertisers select keywords for their Pay Per Click (PPC) campaigns. But it’s a good tool to help optimize your New Media Marketing too by seeing what keywords are popular in paid listings.

Go to keyword selection tool #1

2. WordTracker’s new keyword selection tool

If you’re a coaching client or in the live BLOG 360 coaching program, you know WordTracker is our favorite tool for doing in-depth keyword research. Only hitch is, it’s not a free service.

Well now WordTracker has released a free keyword selection tool. The results in the tests we ran are quite different than what you’ll get in Overture, which means you’ll get a wider spectrum of top keywords to use in your business blogging and New Media Marketing.

Try out keyword selection tool #2

3. Keyword Fisher

A totally different twist here with this tool. Where Overture and WordTracker’s free keyword selection tools focus on terms people are searching for, Keyword Fisher collects the keywords your competition is focusing on and tallies them up for you in a report.

Once data collection is complete you’ll have a comprehensive list of keywords and phrases that your competitors have spent their time and money to research!

Now this is not always the most accurate way to select killer keywords for yourself. But it is valuable because it allows you to look at your keyword list from another angle. At the very least, it opens your eyes to other possibilities to test.

Start fishing free here with keyword selection tool #3

And if you’ve found another free keyword selection tool that helps optimize your business blogging and New Media Marketing — share them in a comment below!

Enjoy!

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach Deborah by contacting [support@rpmsuccess.com]

	This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Advanced Business Blogging. Full copyright is retained by RPM Success Group Inc.

You know how people throw a bunch of crap together and try to sell it to you for $47? And most of it is recycled garbage they picked up for $1 at eBay?

I hate that stuff. It violates every rule in getting tons of new customers and cash Marketing with New Media. And that’s why this email is so important.

As a coching client of ours, or even if you’ve just been a subscriber for a while — you know Deb and I carefully analyze and review any tool or technology we recommend.

Well, a top student of our BLOG 360 Course is an expert on marketing with Squidoo. And he’s giving away brand new stuff he just put together to help us learn how to market our online or offline business with Squidoo!

Bob the Teacher is an expert in using free advertising. You may know him from his book, “The Best Advertising Money Can’t Buy.”

Anyway, he’s put together a special set of resources to help you learn all about getting tons of traffic, search engine boosts, and publicity for fr>e using Squidoo.

We’re talking a full audio interview, an eBook, and more.

And believe it or not, *he’s practically giving it away for about a $1.*

Well, at least it was a $1. I grabbed my copy first thing, so I’m not sure how much it is now, since it goes up every time someone gets their copy of this package.

Rush over there now, so you can start boosting your traffic, search engine rankings, and publicity with Squidoo right away.

–> http://www.Squidooboost.com

Oh, and BTW — you’ll get 100% affiliate commissions right away. You may notice when you buy the SquidooSecrets kit, you are actually paying me directly! You could be next in line to get paid the whole price.

Of course, if you want the full deal before Bob’s full product launches on Friday, grab the Super Kraken membership if you get the chance. You’ll be floored by what Bob’s put together!

–> http://www.Squidooboost.com

Deborah Cole Micek, (the Motivation M.D.) and her partner John Paul Micek (the Commando Capitalist) are founders of the business coaching company RPM Success Group ® Inc.

Deborah is an expert in negotiation, team building, and leadership. With over 17,500 hours of research and study working with thousands of business owners around the world — Deborah and John Paul have created a simple scientific system that maximizes your performance, persuasion, and wealth in just 60-Seconds. They both are in demand speakers, published authors, and certified trainers in persuasion and Self Influence™, and experts in Marketing with New Media. Their latest book ‘Secrets Of Online Persuasion’ is the definitive guide on getting more customers and cash online with New Media. You can reach Deborah by contacting [support@rpmsuccess.com]

	This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 2.5 License.
Attribution (text and links) must be given to RPM Success Group Inc.and Advanced Business Blogging. Full copyright is retained by RPM Success Group Inc.

There are many ways business blogs put your SEO (Search Engine Optimization) on autopilot, and the ability to ping search engine servers every time you post new content is one of them. Quite a few people just starting out blogging for their business miss out on this painless optimization technique because they don’t know what it means to “ping their new blog content.” So here’s a quick, simple explanation…

“Pinging” your blog is simply letting the RSS and blog-specific search engines know that you have new content on your blog. Pinging your new blog content allows instant indexing of your new content by these directories. With a normal website, you post new content and you wait for the search engine spiders to come in to crawl your site to index new content (which can take from 48-hours to a week or more to happen.)

Best thing about pinging is that WordPress can take care of this automatically for you every time you publish new content live to the web. Although you can access the update list at WordPress.org, here it is for your convenience: (more…)

If you’re a student in the current LIVE Secrets of Marketing with New Media, you know the BLOG 360 system goes wayyyyy beyond the basic business blog. And you know that everything you do with the BLOG 360 system is exponentially multiplied and leveraged with the single click of a button.

But even if you’re starting out marketing with New Media on your own, or if you’re using business blogs to market online there is one blog optimization key you need to remember for both top search engine rankings and high traffic…

Your blog will rank you by the way you write

And that applies whether you’re posting the written word, audio or video podcasts, or even simple images. The search engines will only index what you publish. You must know your niche, know your keywords and publish information that informs your market niche and answers their need.

When your blog comes up in the search results for your keywords, make sure your blog content delivers the solution. When you target your keywords, avoid the fluff and deliver value.

Even without advanced tracking software you can review your server logs and monitor the keyword phrases that are bringing traffic to your business blog. When you see this happening for keyword phrases on a regular basis, it means there is a possible opportunity worth exploring. Blogs have a way of highlighting opportunities for free traffic streams because of how organic indexing works.

You don’t have to work hard at trying to manipulate the process. You simply have to know your target audience, know your keywords, and work at developing great content. As simple as that is, many blogging evangelists and business bloggers forget this fact.

“Content is king” sounds noble, but you’re not playing with New Media and business blogs

You’re marketing with New Media and business blogs!

Leave the esoteric, “free-flowing content crap” to the narrow minded blogging evangelists. And leave the black hat SEO and in-your-face interruption marketing using blogs to the Internet marketing gurus. Your job (if you’re to be successful) in New Media marketing is to find your groove and walk tall in the green area between the two. (Green because of the cash! )

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Commando Capitalist” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 9,400 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [commandocapitalist@gmail.com].

When you’re blogging for business every single visitor counts. Tracking visitor movement on your site, especially your home page is essential for blog optimization. A lot of the solutions out there have been cumbersome at best, and disappointing at their worst. Now that CrazyEgg is out of beta and is completely stable — there is a simple solution for optimizing your business blog that works!

We’ve been testing CrazyEgg on several of our business blogs over the last two weeks and the results have been very helpful to say the least. I’ll share a more detailed overview after we’ve tracked more results, but we’ve seen the error of our ways in a couple spots already.

For instance, 18.8% of visitors click on the “Resources” tab at the top of Advanced Business Blogging. Sadly, we’ve been so preoccupied with our travel schedule and the three live BLOG 360 courses we’re running that I have not had time to get our programmer to load that page and connect it to our merchant account. (Yeah, I know, I know — suck it up and stop whining! )

Anyway, the results from CrazyEgg have kicked me in the butt and made me realize how many people are disappointed when they go to that page, and how much money we’re leaving on the table.

What are you missing out on with your business blog and a lack of blog optimization? You can find out for free since CrazyEgg will track 5000 visits/month at no cost. More robust plans start at a VERY reasonable $19.99/month.

Never has blog optimization and traffic direction for maximum profits and impact been easier. Get started with CrazyEgg for FREE today!

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 9,100 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].

Optimizing your business blog to boost your page rank and search engine rankings is much simpler that you think. The foundation is developing legitimate authority content that others find relevant. On the other hand, discovering how Google determines those primary contributors of search ranking are what remain a black box for most business bloggers, owners, and marketers. But here’s something that will help.

Many experts in the search engine optimization and search engine marketing arena believe Google has derived their primary algorithm from a document titled, “Hilltop: A Search Engine based on Expert Documents.”

As someone using business blogs and other New Media to market, this paper will be a great help — both practically and as motivation. You’re on the right track! Here’s just a brief excerpt of why:

“… our technique is a dynamic one and considers connectivity in a graph specifically about the query topic. Hence, it can evaluate relevance of content from the point of view of the community of authors interested in the query topic. Unlike Topic Distillation we enumerate and consider all good experts on the subject and correspondingly all good target pages on the subject. In order to find the most relevant experts we use a custom keyword-based approach, focusing only on the text that best captures the domain of expertise (the document title, section headings and hyperlink anchor-text). Then, in following links, we boost the score of those targets whose qualifying text best matches the query. Thus, by combining content and connectivity analysis, we are both more comprehensive and more precise.”
(Emphasis added.)

The authors Bharat and Mihaila define the roots of optimization for top search engine rankings, and why business blogging, podcasting, and other New Media marketing methods are the key to success. This paper clearly shows why Google has degraded reciprocal links and old school optimization, and embraced New Media and “live” content such as business blogs deliver. It was no mistake.

If you’re serious about optimizing your business blog and getting the most out of your New Media Marketing — read the Hilltop paper. You’ll get a thorough understanding of what Google sees as requirements for top ranking.

Then check out the in-depth review below in the resource section from Atul Gupta at CWD.DK, Implications of Hilltop Algorithm: How will it affect your site ranking? This is a timeless detailed breakdown on the key areas of the Hilltop paper.

The rules of ranking have changed significantly and now favor authority sites. Now’s the time to shift your approach to achieving top search engine rankings and the targeted traffic that brings.

Happy business blog optimization! I’m off to pack for our speaking tour in Australia… (More on that in my next post. If I take any more time tonight I’ll be looking for a new business partner tomorrow AM when I leave for the airport. )

Enjoy!

New Media Marketing Reference Links For This Article:

Hilltop: A Search Engine based on Expert Documents

Implications of Hilltop Algorithm: How will it affect your site ranking?

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 8,500 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].

Is your business blogging and New Media Marketing ready for the next big move of the New Media Marketplace? After checking some of our standard sites against the new .MOBI mobile compatibility, I know we’re not. But we’ve taken the first steps to be road ready with our key marketing and membership sites, and I’ll share the first simple steps you can take too.

The fact is that there are four times as many mobile phones on the planet as there are computers. And the new generation of mobile devices are making mobile Web access simple and painless. Any savvy business owner or marketer will quickly see the huge opportunity looming on the horizon.

Breaking free from the PC

People want to escape being chained to their desktop or laptops. And they want their content to be accessible at the same time. Yes — we all want our cake and be able to eat it too! And with today’s new mobile devices there’s no reason why people shouldn’t get what they want.

The only challenge with accessing business blogs, New Media, or any other type of web content is the way it appears on mobile devices. Cumbersome at best. Illegible, unusable, and utterly frustrating at it’s worst.

Enter the .MOBI top level domain and new mobile standards

The new suffix was approved by ICANN in July 06′, and open registration started on September 26th. The idea behind the new suffix is that consumers will be able to recognize Web sites and business blogs that are specially designed for use by mobile phones by the new “.MOBI” suffix.

Why a new top level domain suffix?

Where other suffixes (.tv, .biz, .us, and others) where nothing more than marketing ploys to get new registrants, this suffix is a practical one.

It’s about simplicity, discover ability, and predictability. When you see the .MOBI extension you know the content is meant for mobile devices. It just makes sense.

The good news…

Unless you have (more…)

When you’re looking to optimize your business blog for both search engines and humans alike — sharing valuable content that adds value to your target audience is what matters most. And that makes becoming a power searcher (high performance user of search engines) a top back-end priority for blog optimization.

Now while we don’t advocate the parroting of news, tips, or other goings-on across the web for maximum influence — the better your skills as a power searcher are — the better the quality of content you’ll have to build your business blogs posts, business podcasts, videos, etc.

Search Engine Optimization expert Stephan Spencer put together a terrific free ebook that will help you become a Google power user. It’s a completely updated version and contains some of the best tips and techniques for digging deep with Google that I’ve ever seen.

Download your free copy of the Google Power User Handbook here.

One note on the Google services reviewed, Stephan created this ebook prior to Google Trends service coming out. Google Trends is one more terrific service to use in analyzing the entire marketplace, New Media included. We’ve used that tool for lots of great analysis and in gaining significant competitive advantages in innovative marketing strategies.

Enjoy!

New Media Marketing Reference Links For This Article:

Blog Optimization From The Inside Out — The Google Power User Handbook

Trend Analysis for a competitive advantage

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is a Business Acceleration Coach with four multi-million dollar businesses under his belt and over 8000 hours of experience helping entrepreneurs like you get the profits, performance, and lifestyle you want from your business. He’s a published author (Secrets Of Online Persuasion,) a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].