Business Owner’s Question: Should I have a business blog AND a newsletter? What are the advantages and disadvantages of having both?

Your Business Coaches’ Answer: Yes – we recommend having BOTH a blog and a newsletter – for a variety of reasons. But for the sake of brevity, here are just a few ideas to get your brain thinking creatively on the concept of using business blogs.

1. Until your market catches up with the world of blogging and RSS feeds, you’ll want to keep your newsletter up to date, keeping in constant contact with your clients, subscribers and referrals. Offering both delivery channels keeps you from losing any subscribers who don’t understand what RSS feeds are or who are unwilling to step into a new technology yet.

2. Publishing both a business blog (using RSS technology) and a newsletter does not have to be double work either. You can even use RSS feeds to automatically CREATE your newsletter for you — including content. You become a resource center for your target market, saving them valuable research time. If you’re the type of business owner who prefers not to write articles, this is a neat strategy.

3. If you do like to write, with some pretty basic programming steps to customize your business blog — your blog can actually SERVE double duty as your newsletter. If you keep a client-centric focus no one will even realize the change.

Your subscribers would just think your format changed a little, but otherwise, they would continue to appreciate the valuable content you provide for them – sending it directly to their inbox.

If you’d like to learn more proven methods to attract more clients, boost your profits, and systemize your small business so you can live the lifestyle you really want — then you’ll want to visit and subscribe to the RSS feed for this blog: http://www.Biz-OwnersBlog.com

John-Paul Micek
The Click-and-Mortar Business Coach
Business Owners Coaching Club
http:/www.AdvancedBusinessBlogging.com

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