Business blogs, podcasts, and RSS are poised to dominate Internet communication for the next half decade or longer. The evidence shows clearly why. It’s because of what a business owner recently in one of our Marketing With Busines Blogs sessions called “the business blogging pardox.” Blogs are not complicated, yet they can accomplish so much for small business owners and professionals.

No magic wand here, and no hype!

Blogs are not the magic wand that many tech gurus and blogging pros tout. But business blogs are an undeniable part of a master marketing formula. And it’s a formula you need to blend yourself if you’re going to master the marketplace of the new millennium.

Whether you realize it or not, elements of blogging are cropping up in nearly every area of marketing, media, and general communication. And the most important reason is because of one key element (what blogs are based on,) — RSS (Real Simple Syndication.)

The solution that binds the marketing formula together

RSS is at the core of podcasts, instant digital distribution, and on-demand media.

• You can use it covertly to monitor your niche, industry, or competitors.
• Use it to stay up to speed filtering an incredible amount of info in a radically shortened timeframe.
• Or out in the open, you can put this core power source of business blogging to work in your marketing, positioning, and promotion.

RSS is something that will exponentially multiply all your online marketing strategies, and many of your offline ones as well. Simplicity is the key.

That’s the beauty of business blogs. You don’t have a lot of moving parts, and what you do have is easy to manage. But the best part is the viral (search engine based and human) multiplication of your efforts.

How digital positioning makes a real world difference

Business blogs, podcasts, and RSS all work together to allow for rapid assimilation and leadership in niche areas of the marketplace. Take Ben McConnell and Jackie Huba for example. These trainers and first time authors took their first book, Creating Customer Evangelists, to levels of national recognition so quickly that they seemed to come from nowhere.

How did this pair of trainers position themselves as first time authors to be crowned the national “go to experts” in their niche by the New York Times and Harvard Business School?

You can read their story in Case Study #9 starting on PAGE 30 in the free eBook “21 Ways to Boost Your Bottom Line Using Business Blogs.” But suffice it to say – their business blog and business podcast have played a measurable role in boosting their notoriety, respect, and recognition. Their excellent book on word of mouth marketing got a real world boost from the very strategy they espouse!

RSS is too efficient to go anywhere

Convenience is king! Today’s overloaded consumer wants convenience. And since RSS is one of the major players in consumer-controlled media — it’s here to stay.

Now that doesn’t mean the average Joe or Jane will be running home anytime soon to check out what new posts were added to their favorite blog feeds in their FeedDemon RSS aggregator. But RSS is being used everyday, all day, right in front of all our eyes. It’s convenient for content providers, and it’s convenient for receivers. And at the end of the day that’s what drives a capitalist economy – solutions to demand.

RSS is at the heart of blogs, podcasting, v-blogging, contextual marketing, reliable digital content delivery, and more. The 21st-century marketplace is a new frontier. It’s a place where consumers demand to be in control of the information they receive.

Are people picketing in the streets or even expressing verbally what they want? Of course not. But they do know what they’re yearning for, and that’s control. We all are!

Whether the average man and woman on the street realizes it or not, they’re gaining more and more control with each passing week. The fact is — you can choose to fight the marketplace, or learn how to prosper in it.

To survive in business today, you must learn how to provide the solutions your target market wants. When you take the time to do that, employ the principles of influence, and at the same time leverage the marketing power of business blogs, podcasts, and RSS – you’ll realize you’ve got the formula just right.Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs™.

John-Paul Micek is a published author and weekly columnist for the business section of the Honolulu Star Bulletin. He’s known as the “Click-and-Mortar Business Coach” by business owners around the world thanks to members of the Business Owners Coaching Club™.


The © Copyright to all audio, video, images, and text are held by RPM Success Group Inc.® and licensed under a Creative Commons License.