Here’s another reason you’ll want to add to the list of why insightful business owners should learn advanced business blogging strategies — mainstream press coverage.

After barely completing the “Marketing With Business Blogs” multi-media coaching course, and within just three weeks of completing two new blogs, one of our clients was profiled in Hawaii’s #1 weekly business publication Pacific Business News (and we got interviewed as well. :))

The business without blogging

Vanessa Beaton has a thriving retail store in downtown Honolulu, but she’s always had a challenge with the staggered work schedules of the “Off The Mat” team. Because of the mix of full-timers and part-timers it’s been difficult for her to consistently communicate with her team so everyone is on the same page.

When the staff of the Off The Mat yoga store needed to communicate with each other in the past, they often would use a simple tool: Post-it notes stuck to the computer terminal near the cash register.

Now they use something decidedly cooler, and infinitely more effective: the shop’s team blog.

The new business blogger immediately boosts her bottom line

Titled “Team OTM: Off The Mat’s Team-Building Blog,” the site lets the staff communicate with each other by reading and posting messages from their home computers. Messages can be read instantly. And Off The Mat’s owners Jim and Vanessa Beaton don’t have to come into the store to read those old-fangled Post-it notes — something that’s especially convenient now that the Beatons have their hands full with their 6-month-old son, Briscoe.

In addition to policies and procedures, Vanessa is able to communicate with her employee team using the Team OTM Blog. Now they get updates on new products, merchandise soon to be added, and general information on the company in addition to any other “corporate housekeeping” that Vanessa wants to bring everyone up to speed on.

“I don’t have to repeat myself, they don’t have to repeat themselves,” Vanessa says of the staff. “Everybody’s on the same page.”

This is another example of the diverse uses of business blogs and how the technology can boost your bottom line without having any direct connection with your marketing and client relationship building.

Vanessa is also getting increased traffic and new customers from her second blog http://offthemathawaii.com/yogablog/ too! Our hats off to Vanessa for taking the business blogging ball and running for some serious scoring early in the game!

How about you?

When will you decide to ride the wave of change sweeping through the marketplace? Business blogs and RSS are a big part of consumer controlled media and marketing. I hope you paddle out to catch the wave soon. We’d hate to see you needlessly get “pounded” in the surf, or worse yet — left on the beach to get burned to a crisp.

Seriously though — the power of business blogging and RSS is simply amazing! It’s not hype, and it’s not a passing fad. It’s a technological multiplier of connection, communication, and word of mouth.

We know it works, and we want you to benefit from it!

We’ve experienced the search engine optimization, targeted traffic, and profit benefits ourselves. And we’ve seen client after client boost their bottom line with innovation applications just like Vanessa. That’s why we’re so passionate about opening opening entrepreneurs eyes and coaching business owners how to strategically apply the technology for long term growth and profit gains.

Whether you start on your own, or get help to start boosting your bottom line in as little as 30-days — it’s important you get started today.

John-Paul Micek is a contributing partner in the only multi-media course that truly coaches business owners how to integrate business blogging for more traffic, more clients, and more profits — How to Master Business Blogging.

He’s know as the “Click-and-Mortar Business Coach” by by business owners around the world thanks to members of the Business Owners Coaching Club.


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