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Business Blogging Basics Revisited: 7 Ways to Use Blogging For Your Business Marketing
« Read the whole series: 1,2,3 » Business Blogging Basics Revisited: The Next 7 Ways to Use Blogging For Your Business Marketing »
- Business Blogging Basics Revisited: 7 Ways to Use Blogging For Your Business Marketing
- Business Blogging Basics Revisited: The Next 7 Ways to Use Blogging For Your Business Marketing
- Business Blogging Basics Revisited: 7 More Ways to Use Blogging For Business Growth
Over the last three weeks in Australia as Deborah and I spoke on blogging for business and New Media Marketing in Sydney, Brisbane, and Perth we’ve gotten a lot of questions regarding the basics of business blogging. Just this morning in Perth as we were speaking with several attendees about our presentation last night. I was again amazed at how hungry entrepreneurs and business owners are for a firm grounding on effectively blogging for business.
To help out the 1,000 or so new subscribers we have from down under I thought it would be a good idea to revisit a special series we did here at Advanced Business Blogging just over a year ago. The series was called “21 Ways to Boost Your Bottom Line Using Business Blogs.” It’s a very valuable series that I’ve regretfully forgotten about, but now have “seen the light” and am bringing back to the forefront for your benefit right now. 
Today I’ll share the first 1/3 of the direct links to each part of the series, and in the next two posts I’ll share the remaining two-thirds of the series.
OR… if you prefer to download or print a special expanded report in PDF format (complete with images and full introduction,) you can do that by clicking here >> Business Blogging Basics Revisited.
It’s formatted based on our old coaching course “Marketing With Business Blogs”, but it’s still just as valuable in prepping you for reading our new book Secrets Of Online Persuasion (hardcover)
or joining in on the Secrets Of Marketing With New Media coaching program.
Here are the links for the first third of the “21 Ways to Boost Your Bottom Line Using Business Blogs” series online:
Pt 1: Business Blogging for High Profit Growth
Pt 2: Business Blogging Idea #1
Pt 3: Marketing With Blogs Using Contests & Give-Aways
Pt 4: Business Blogging Idea #3
Pt 5: Getting The Most Out Of Your Press Releases
Pt 6: Get Your Clients Blogging For Business
Pt 7: Blogging For A Face-to-Face Feel
Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.
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John-Paul Micek is the premier Click-and-Mortar Business Coach. He’s been described as the “Communication Commando” and “Profit Matrix Master” by peers and coaching club members. With four multi-million dollar businesses under his belt and over 8,500 hours of experience coaching business owners and marketers to success from the inside out, J.P. is ready to help you get the profits, performance, and lifestyle you want from your business online and off-line. His latest book Secrets Of Online Persuasion is the definitive guide on marketing with New Media. J.P. is a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].
Article Series - Business Blogging Basics Revisited
- Business Blogging Basics Revisited: 7 Ways to Use Blogging For Your Business Marketing
- Business Blogging Basics Revisited: The Next 7 Ways to Use Blogging For Your Business Marketing
- Business Blogging Basics Revisited: 7 More Ways to Use Blogging For Business Growth
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November 5th, 2006 at 2:41 am
Hi John-Paul,
We have been having some discussion on the benefits of blogging and of joining your coaching course. We have a couple of questions which we would really like to ask.
Firstly. There appears quite a lot of work that goes into a blog as opposed to a standard web site. In terms of internet marketing and return on time invested isn’t it just more effective to email great discounted offers to targeted email lists ( both own and any affillates ) to hit a larger number of warm people already on somebody’s mail list.
The second question, As i’ve always been taught with investment advisers ask where are they making there income from their own investments or from selling advice on how it could / should be done ?
So in this case can you give some examples of your results being achieved from marketing via blogs and how the ROI is superior to web / list marketing. Are you currently running your own marketing blogs apart from marketing your courses ?
Apologies for being so upfront with the questions but I’m sure you would have found over the last month Australians are usually up front with their questions.
All the best,
Craig
November 6th, 2006 at 1:26 pm
Aloha Craig, excellent questions you pose. And no worries about being too “upfront”, even though we live in Hawaii now, I grew up in the New York City/New Jersey area of the States – so nothing seems too direct to me.
I’m in Sydney getting ready to head back to Honolulu but feel free to email me in the next 48 hours and I’ll get back with you personally…
1. To address your first comment re: using business blogs for marketing “appears quite a lot of work that goes into a blog as opposed to a standard web site.”
It sounds like you’re under the impression that you can slap up a website and be done with it. Getting it to work both in terms of attracting traffic and prospect conversion is an ongoing challenge and takes ongoing work and money. Some speakers may have glossed over the “hard work” part of using a standard website, but none who we’ve shared the stage with over the last three weeks will deny that fact.
What’s important to understand when comparing a website to a blog is that although you (or an employee) need to create content — it takes constant optimization of a website along with white-hat, grey-hat, and/or black-hat search engine optimization strategies to consistently drive traffic through top search engine rankings. (Among those strategies is content creation too.) And a website also requires significant time/money in copy writing, testing, and tracking to ensure it converts as well.
Deborah and I made it very clear in our presentation via the BLOG interactive 360 diagrams that you still need some type of sales conversion point (a sales page or order page.) But with the system we use, this comes at the appropriate point in the relationship with a prospect. Whether that conversion mechanism is on a standard website or is incorporated as a static page in an optimized business blog is really not the point.
What is the point is that unlike the skill, knowledge level, and constant flow of money that needs to be put invested in a stand alone website to make it perform — an optimized business blog gets consistent results so simply that a 12-year old can run the system .
2. In response to your question “In terms of internet marketing and return on time invested isn’t it just more effective to email great discounted offers to targeted email lists ( both own and any affiliates ) to hit a larger number of warm people already on somebody’s mail list.”
Partnering with other marketers or businesses that have lists is a great strategy. And it’s a viable one that every business owner should incorporate both online and off-line.
With that said, I challenge you to find one internet marketer who will say that affiliate and JV marketing is the only way to build a viable business. (And even if you were to find one who dared to make such a ridiculous claim – I, along with our personal mentors Stephen Pierce, Robert Kyosaki, and Jay Abraham, would be able to quickly show how that person actually developed a gambling habit, not a business.)
Our good friend, Stephen Pierce came to prominence as an affiliate expert, but he also had an awesome ability to create organic (free) search traffic and build lists combined with many other strategies. The fact is that building your own list is the most effective way to secure a reliable response rate when offers are made. Many marketers hammer their lists too often with offers while otherwise providing little or no other content. When that happens, response rate drops.
3. Re: How is the ROI of marketing with business blogs superior to standard web marketing?
In our testing (both on our sites and our clients) we’ve found that marketing with business blogs and New Media yields:
A list built with New Media shows between a 55% to 307% increase in responsiveness over one built with standard web practices.
Up to 850% increase in monthly list growth in as little as 60 days
Using just a business blog (not even the entire BLOG 360 system) reliably delivers a 12x to 20x increase in highly targeted traffic.
Traffic increases are steady and reliable month after month with no drop off as you have with standard web sites.
Consistent top 20 search engine rankings, with no other SEO work except using the BLOG 360 system.
Even if you wanted to prove to yourself how effective even a standard self-hosted business blog is when added to an existing marketing program using a standard web site, I invite you to test it out. When Stephen added a business blog to his Fibinnacci Secrets site, there was an immediate 13% increase in sales!
When another client of ours added a very simple, basic post (13 words to be exact) he enjoyed a 33% increase OVER any other email or JV campaign he had ever done in the past. (and this is coming from a pretty savvy marketer – so his original results were great to begin with.)
Additionally, let’s remember that we focus on an online AND off-line combination of marketing. That includes getting credible news sources to promote you for free. If you rely on standard web sites, you will never get the publicity and positioning that you will with business blogs and New Media.
When marketing with business blogs and New Media you get:
Credible (and believable) positioning as an authority. For example, our NY publisher approached us to write Secrets of Online Persuasion for Ingram because we proved our credibility ahead of time. We did not have to “sell” ourselves – they were sold already.
Positioning and credibility as an expert with journalists in off-line media. (We’ve been awarded regular weekly columns to feature articles in newspapers and magazines.)
That same pre-selling takes place simultaneously with prospects as well. (For example when prospects contact us about our business coaching, they’re only asking a couple clarifying questions or how to get started. they’re pre-sold already because of the trust we’ve built already.)
…Ok, ok, my wife tells me we need to go in order to watch the Melbourne Cup! I could go on an on for hours about the powerful benefits and strategies the Blog interactive 360 system brings our clients – but then I’ll never enjoy Australia (not to mention my patient wife smiling at me – while tapping her feet.)
Feel free to give me a buzz or email if you have more questions. Otherwise, I’d love to be your coach and “see you on the inside” for the elite coaching program that starts this week.