Does your business rely on the creation of new products, services, or information? If so, you can use your business blog and people’s natural curiosity to increase interest with “sneak peeks” of your works in progress.

As an added bonus, with a properly structured and well planned blog your readers can interact along the way with comments, trackbacks, or even private emails. With these forms of direct communication you’ll open a dialog that allows you to collect valuable input which may impact your development process and generate improvements before your new product or service even hits the market.

Plus … people who do open that dialog with you are prime candidates to have test the product or service before it goes out to the general public. They’ll appreciate being involved (so much so that they’ll often become your greatest evangelists.) And you’ll appreciate the final fine-tuning that they will contribute.