For small and mid-size businesses getting mentions in the press can be a big boost to your positioning in the marketplace. And your business blog can be a powerful tool in getting the word out on important announcements from your company.

In addition to using a service like PR Web that may get your release picked up by a daily paper or trade publication, you can post your Press Releases on your own business blog for a double whammy.

We’ve had coaching clients with active business blogs that have found their Press Releases being picked up in search engine queries ahead of powerhouse services like PR Web. Plus as an added benefit your Press Releases will remain as a permanent posts on your business blog thanks to permalinking. That means that both people and search engine spiders can always find that content at a set location so long as your blog is up and running.