Corporate board members are usually very busy people. They have a lot on their plate, they’re often running their own business, and to top it all off — they’re not usually compensated for the time they dedicate to board activities.

Now while that’s all true for both profit and non-profit companies, non-profits stand to gain the most by fully engaging their corporate board members. With non-profits, the guidance and direction of corporate board members can be even more valuable since funding for other outside sources of guidance (from consultants or business coaches) is likely to be limited.

The bottom line is the more steps you can take to make it easier for board members to contribute and fully participate, the more actively they’ll be fully engaged and give their all.

Part of the answer lies in a private “Board Members Business Blog”

When you put together a private password protected business blog for these corporate board members (similar to what we discussed earlier with the small business advisory board) you’ll create a win-win-win scenario.

Win #1: For the corporate board members

The corporate board members win because they can advise, guide, and provide input “virtually.” That means interacting more and meeting in-person less. And since many members on the boards of non-profit companies are fulfilling some of their personal desires to contribute, they’ll appreciate the fact that they’re able to contribute even more thanks to a high efficiency business blog.

Win #2: For your company

Since board members have time to digest topics, comments, and conversations the company wins because you’re getting more well-thought out direction from the people on the board. The company also wins because applying a business blog in this way creates more of a mastermind environment where board members can build on and expand on each others ideas in a more creative, un-rushed manner.

Win #3: For your clients

Your clients win because you draw out more effective solutions and ideas from the board. At the same time your business blog allows equips your team to put those ideas into action in between lengthy in-person board meetings.

On top of all these wins though, my favorite benefit has to be the archiving of all contributions and guidance from board members organized and categorized for easy reference. One of the biggest losses in efficiency and impact that I’ve witnessed with corporate boards is when the board membership turns over. Now with your board member business blog — you can make all the invaluable historical data generated by your advisory board is available for new members to draw on for years to come.

With proper planning, the right structure, and a few simple strategies you can fully harness the power of business blogging for your company. Remember — business blogging is not just about marketing! The strategies and principles you need to fully harness the power of business blogging are easier to obtain than you think.

You can check out the How to Master Business Blogging course, or you can choose to unearth all the proven approaches on your — that’s up to you. But what I can’t recommend strongly enough is that you get started today.

The 21st Century marketplace is not a place to hesitate. It’s no longer the big that eat the small. It’s the fast that eat the slow. And my passion is to help business owners move as fast possible. Business blogging is just one of the ways to do that!

John-Paul Micek
Click-and-Mortar Coach
Business Owners Coaching Club
http:/www.AdvancedBusinessBlogging.com

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