Have you ever wondered how you could make it easy to get a continuous and on ongoing stream of specific input, feedback, and direction from your clients? Input and opinion that can position you as a top leader in your industry, profession, or niche?

Well … with a specially designed business blog and a little internal marketing to your clients you can the same secret weapon top international corporations (like Proctor and Gamble, General Foods, Chrysler) use to dominate the market, and unleash it in your small business.

Having a client-centered approach for business development can shave years of trial-and-error off your product and service improvements. And when you stack the powerful strategies of Socratic Business Innovation (a proven innovation system that members of the Business Owner’s Coaching Club learn to apply with deft precision) — you’ll find yourself so far out in front of your competitors, they’ll be gasping for air trying to catch up.

External Input — Internal Application

This is a business blog application that does have a public side to its functionality, but its main purpose is to gather client feedback for your business innovation.

Let’s face it. Your clients are going to have comments and feedback on any and all of your products or services. Why not make it simple for both them to give input, and your team and to get it?

Direct them to a special business blog where they can voice suggestions, complaints, and kudos in a way that benefits your company.

Setting up and structuring a business blog for this purpose works very well because it’s non-threatening for clients. It helps open an immediate dialog with your clients as soon as they purchase. And it lets them know you value their contributions to the development of your products or services on an ongoing basis.

One word of warning though.

If you’re going to ask for comments and feedback – you’d better be prepared to act on that input. You must respond and actively incorporate it into your product/service upgrades. Nothing will tick a client off faster than you asking for feedback, them giving it, and then you not responding or applying anyone’s input.

To learn more about Socratic Business Innovation and how you can become a top leader in your industry or niche, visit the Business Owner’s Coaching Club to learn about membership.