Many of our business coaching clients have taken our advice and put together a small business advisory board for their company. This informal advisory board usually consists of (at a minimum):

• A corporate attorney
• An employment law attorney
• CPA (or an enrolled agent)
• Banker or money broker
• Spiritual advisor
• Business coach
• Personal mentor

A small business advisory board like this can give owners and entrepreneurs a tremendous competitive advantage, but it’s not without it’s challenges.

For one thing — getting six or seven professionals together in one room at one time in an advisory capacity is like herding cats. To be honest with you, it’s been one of the biggest stumbling blocks small business owners face in keeping their advisory board functional.

Often times people who are asked to be members of the advisory board sign on fully prepared to interact and share their advice. But when several meetings go by with only a couple of other board members showing up, the momentum gets lost and the board just kind of fades away.

But now … enter the business blog!

Three simple steps and you’ve created some incredible leverage for yourself, and convenience for your advisors.

1. First you create a business blog with special (private) access for all the members of your small business advisory board.

2. Next, provide each of your advisory board members with the FeedDemon news aggregator. ($29 bucks is the least you can do for what they’re contributing to your business, and a cheap or “free” news aggregator will only frustrate them.)

3. And then make sure they’re all subscribed to your RSS feed for this private small business advisory board blog.

Now they can all interact and provide professional advice at a time that’s most convenient for them. That means you’ll get more interaction, more advice, and more efficient board operation for all concerned – including you as the owner.

I’m these basic steps sure have spurred some innovative ideas for you. If you’re ready to take your business blogging to a whole new level, you can learn more about these and other easy to apply advanced business blogging strategies, applications, and techniques in the How To Master Business Blogging course.