Creating a product (a book, a course, an audio series) is something that can supercharge the marketing of just about any small business. Many small business owners know this is true but yet they still struggle for months (and often for years) to finally wring that product out. It’s a challenge that many busy business owners face, but here’s where a specially designed business blog can come to your rescue.

One very practical way to use your business blog is to use it to create a product online in a “piece-meal” fashion. We’ve shown many of our coaching clients how to leverage this new technology and put it to use in creating their long delayed book or product.

With some forethought and focused planning you can use this type of business blog to simultaneously accomplish three marketing benefits too.

You’ll …

a. Feed a continuous stream of valuable relevant material to your target market

b. Create a captive audience of pre-qualified buyers ready to purchase when your product is done

c. Organically generate a ton of keyword rich content for search engine spiders

Best of all, you can keep yourself organized while you create your product bit-by-bit right in front of your competitor’s eyes. Since only you know how all your content will link together to form a product — they’ll never know what you’re doing. You can post most material for public view with confidence.

When you have content where it’s questionable that you’d want it open to public view, or if you have some proprietary data or research to be included in your product — you can still use your business blog to stay organized. With the better blog software programs (such as Word press,) you can keep that content password protected while still using the structure of your business blog to keep you focused and organized.

With the right approach, your business blog will be like a treasure map. A map that leads to a completed product over time and a map that no one else can decipher. With no clear beginning or end, it translates into a product “in-progress” cloaked to everyone but you.