Bonus Class #2 held on May 24, 2006

Get the updated New Media Marketing Matrix Maps and eavesdrop on the continued conversation in the comments section by students who participated in the Bonus Class #2 on: “How to Get Tons of Free Publicity and BUZZ Marketing with Blogs, Podcasts, and Other New Media Tools”

You’ll see in the comments section of that original post that we highly recommended our students to pick up 3 books by authors we know, love and respect during the TeleClass - and we thought it was so important that we wanted to summarize these recommendations for you in this new post.

For your convenience we even included the link to Amazon where you can pick up each book:

1. An Army of Davids by Glenn Reynolds, How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths

Love, Love LOVE this book! It’s a quick read, and a page turner for the small business owner looking to get the edge up over big corporations using blogs, podcasts and other new media tools.

2. The Virtual Handshake: Opening Doors And Closing Deals Online written by our good friend Scott Allen and David Teten.

If you’ve spent any time at all networking online, then you’re already familiar with Scott Allen. He’s one of the best examples of someone who knows how to network using social and business networks, and his book is one of the most detailed account giving you the history of how New Media first got its start. For those of you who’ve asked us what other social networks are out there - just grab his book, and they’re all in there!

You can even get a free download copy of The Virtual Handshake here. Although if you’re a real book lover like I am, you’ll also want to pick up the book so you can highlight sections, take notes, and bring to the beach. The free download version is great to review while you’re waiting for your physical book to arrive from Amazon.

3. The Next Millionaires by Economist/Entrepreneur, Paul Zane Pilzer.

Simon, one of the participating students, recommended this book in class, and commented, “Another great book that discusses the philosophy of how the ‘little guy’ has the advantage today is ‘The Next Millionaires’ by Paul Zane Pilzer.”

“The Next Millionaires explains in detail why the 21st century will be known as the age of the entrepreneur, and how you can stake your claim to being one of these next 10 million millionaires–” Pilzer

Here’s the original blog post on New Media where you can continue in the conversation, and make book recommendations of your own to other books on New Media and the next Age of Communication - staked in favor of the small business owner.

Copyright © RPM Success Group Inc. 2002-2006. Other bloggers and journalists are allowed to excerpt and link to posts (as is common with bloggers,) as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

Learn how to unleash the maximum marketing power of business blogs, podcasts, and RSS (in any industry, profession, or niche) with Marketing With Business Blogs™.

Deborah Micek is the “Communication Coach.” She’s a published author and weekly columnist for the Honolulu Star Bulletin. You can reach Deborah directly via [communicationcoach@gmail.com].