In yet another success story of marketing with New Media and blogging for business — the consumer generated marketing for the upcoming movie Snakes On A Plane just keeps getting better and better. The buzz leading up to the launch of this movie is an excellent case study on New Media Marketing

For those of you who may not be familiar with what’s been going on for months now, New Line Cinema’s early interaction with the New Media Marketplace ignited a firestorm of participation (primarily from Samuel Jackson fans.) Initial requests for input on the soundtrack for the film and actual submission of music for the soundtrack got buzz going. What followed over the last few months has been nothing short of remarkable with hundreds of consumer generated videos, suggestions for lines in the script, and blogs fully dedicated to marketing the New Line Cinema movie… all done for free!

Getting that organic buzz

All the buzz for this movie has been completely organic so far. And no movie, except for maybe Mel Gibson’s The Passion, has had such grassroots New Media Marketing working for it so hard and so far in advance of the actual movie release. (Snakes On A Plane is scheduled for release sometime in August, buzz started in mid-winter.)

The number of views are well over a quarter million on many of the top videos promoting the Samuel Jackson movie. And that’s on YouTube alone. Here’s one of the best ones I’ve seen so far. The professional grade editing job on this takeoff of a Bono (U2) music video, the lyrics, and the entire packaging is brilliant.

With nearly 305,000 views so far and over 750 comments on YouTube alone, this is just one example of how viral New Media Marketing can be when it’s done right.

The mass (drive-by) media has even had to recognize the New Media buzz machine that’s been created for Snakes On A Plane. Here’s a clip from a recent CNN story on the New Media Marketplace in action.

It’s like we talk about in our upcoming book Secrets Of Online Persuasion and the one thing we keep our business coaching clients focused on. That’s blogging for business and marketing with New Media is all about people, participation, and persuasion.

Trash any Web Marketing 1.0 tactics that “interrupt” and instead get your ideal audience to “interact.” When you do you’ll leap frog competitors who stick with old world, mass media style marketing every time.

What do you think of the Snakes On A Plane New Media Marketing phenomenon?

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John-Paul is a published author (Secrets of Online Persuasion, Morgan James Publishing/Ingram, Fall 2006) and weekly columnist for the Honolulu Star Bulletin. He is a New Media Marketing Consultant working with business owners and politicians to leverage online influence and persuasion for more clients, more profits, and more votes. He and his partner have developed a simple scientific code for maximizing personal performance and influence online and off-line. You can reach J.P. directly via [communicationcommando@gmail.com].