Recently while a business blogging discussion on a niche social networking site for business owners I was asked this question. Here’s the question on why blog for business, and my answer with the top three reasons. BTW, I did not make up this person’s nickname, it’s for real…

Business Blogging Question:

Hey All,

So I have to ask you something… where are you wanting to go with blogs? Are you trying to increase revenues/sales etc, or just trying to meet friends on the internet to fill time? BIG difference here.

Think about it… Do you have the time and will the time you spend doing this interfere with other more profitable ways to apply your time?…

Dragginbutt

The Business Coaches Answer:

Not sure if “Dragginbutt” is being serious or not here, but the comments he/she shared are common misconceptions that business people have about blogging for business in particular, and marketing with New Media in general. Blogs may have originated with political pundits and spread by teenagers, but business people have a ton marketing benefits they can gain.

The power of blogging for business is multi-faceted and practical for even the smallest business owner — IF they’re interested in:

1. Top search engine rankings

(We regularly maintain top 20 rankings for dozens of targeted keywords with ease. Students and business coaching clients of ours are matching and exceeding those SEO results regularly.)

2. Steady increases in highly targeted traffic

(A steady growth of 3,000 visitors per month is the low side of traffic increases when business blogging is done strategically. We’ve had coaching clients boost traffic as much as 3,000 visitors in 24-hours.)

3. A growing prospect list

(The money is in the list! Even on blogs with a very tight niche we have daily averages of 7-8 new subscribers per day. )

And that’s just for starters. Branding, buzz, positioning as an expert, and more are benefits that come with a solid business blogging strategy.

New Media Marketing and search engine optimization both have costs to get results. You’re either spending time or money, or you’re not getting new business. For most small business owners, business blogging is the simplest, most cost effective, and the most effective method for gaining top search engine positions and generating targeted traffic. The only alternatives are to hire “professionals” at $3,00 - $10,000+ per month.

And as far as time to do things yourself — you don’t have to! Check out this article series that clears up this misconception about blogging for business, and many others: Blogging For Business: Clearing the Muddy Waters.

Aloha!

JP

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is a Business Acceleration Coach with four multi-million dollar businesses under his belt and over 8000 hours of experience helping entrepreneurs like you get the profits, performance, and lifestyle you want from your business. He’s a published author (Secrets Of Online Persuasion,) a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].