Today we’re going to remove a major stumbling block for busy business owners and sales professionals. In this ongoing multi-part series with Filter #5 will help clear the muddied waters of business blogging even further. Since Part One we’ve been sharing how well-intentioned blogging evangelists have let their habits and protocols become “rules of the road.” Rules directed not just at full or part-time bloggers, but for any serious business person looking to market or otherwise grow their business using blogs. And that’s dangerous.

But today’s filter will expose and remove the biggest thing scaring business owners and sales professionals away from blogging…

Blogging for business, Filter #5: Consistency trumps frequency

When stepping into the New Media Marketplace with a business blog as a starting point, one of the biggest, most frequent stumbling blocks we hear about from business people is related to advice on posting frequency. Many blog evangelists advocate posting several times per week, and some even actively preach creating new posts daily or multiple times per day.

Hearing this type of advice, most utilitarian (and very busy) business people turn away in disappointment thinking that they can’t join in and benefit from marketing with the New Media. But nothing could be further from the truth. If you’ve ever wondered if blogging for your business would be worth it if you can’t find the time to personally blog five or six times per week — there’s good news! You don’t have to!

You can bump your frequency up to accelerate results, and for initial momentum that’s often a good strategy. That gives you a rapid in search engine rankings and the accompanying increase in traffic. But in most niches, you don’t need to maintain a massive barrage of fresh content on an ongoing basis.

And while I’m one the topic of web traffic, keep in mind that you’re looking for a different type of traffic than professional bloggers are. (More on that in the next installment with Filter #6.)

The bottom line is – knowing what you learned right off the bat in Filter #1 — you’ve now realized that you don’t have to create all the content yourself. And whether you create the content yourself, delegate, or outsource content creation, there are little known software tools that help manage an automate content creation and posting for your business blog.

Now when I say “software” don’t think I’m talking about blog-and-ping type junk or blog spam software that violate the 3P’s of the New Media Marketplace — People, Participation, and Persuasion. I’m talking about real blog posting management software that dramatically accelerates content creation and automates the posting of legitimate content to your blog on the schedule you set, whether you’re there or not. These are the types of tools that further help busy business owners like you harness the marketing power of blogs for you business. (We’re excited and pleased that this time saving software will be part of special BLOG interactive 360 home study packages.)

In the next installment we’ll clear the muddy business blogging waters even further with the distinction between subscribers that matter to blogging evangelists, and subscribers that matter most to business people.

Copyright © RPM Success Group Inc. 2002-2006. Full copyright reserved by RPM Success Group inc. Bloggers and journalists are welcome to link to posts or excerpt so long as full credit/attribution is given to AdvancedBusinessBlogging.com and RPM Success Group Inc.

John-Paul Micek is a Business Acceleration Coach with four multi-million dollar businesses under his belt and over 8000 hours of experience helping entrepreneurs like you get the profits, performance, and lifestyle you want from your business. He’s a published author (Secrets Of Online Persuasion,) a weekly columnist for the Honolulu Star Bulletin, and professional speaker. You can reach J.P. directly via [communicationcommando@gmail.com].

Previous in series